Obama Campaign Uses ‘Ricketts Plan’ To Raise Dough

BecksObamaThe authors of plan that hoped to smear President Obama over his past connection to controversial pastor Jeremiah Wright inadvertently gave Obama's reelection campaign a fundraising tool.

The plan, written for and then rejected by billionaire Joe Ricketts, also proposed that Ricketts hire an "extremely literate conservative African-American" to paint Obama as a "metrosexual."

It was swiftly repudiated by the Romney campaign, Ricketts and Team Obama.

Though it seems the proposal partially succeeded in its intent – the story has resurrected the original Wright controversy – the President's staffers are already framing it as just part of a broader movement working against the president. From a fundraising email sent my campaign manager Jim Messina and found at TPM:

[The plan] shows in vivid and gruesome detail what the President and all of us are up against.

The proposal laments that voters “still aren’t ready to hate this president” but lays out a plan to portray him as “slick” and “cocky” – and notes that they need to hire an “extremely literate conservative African-American” to insulate against charges of racism.

In the words of one of these guys, they want to “do exactly what John McCain would not let us do” in the last election. And the plan was for it to be financed by a single billionaire.

This is going to be worse than we could have imagined. President Obama needs your help to stop it before it starts.

Knowing how fundraising ebbs and flows – for example, the flood after President Obama endorsed gay marriage – it wouldn't be surprising to see the campaign's email pay off.


  1. Alan says

    What the hell is a rickett? Pastor Jeremiah Wright is a hatemonger. He is anti-gay, anti-Semitic, and anti-human. And Obama sat in is damn church for 20 years soaking up the hate. The hell? Am I supposed to jump on the Jeremiah bandwagon while this site hates on Christians, but loves on Jeremiah Wright? Give me a break. Jeremiah can suck it. Shame on you Towleroad.


  2. NullNaught says

    I don’t mean this as an attack, but I think you might misunderstand. I am sure that Towleroad does not mean to appear to be supporting Jeremiah Wright. They are saying this guy Rickett was planning to smear Obama with his past attendance of Rev. Wright’s church. The article points out that since a memo of the planned smear campaign leaked, Rickett has called the plan off. This is not an article on Rev. Wright either pro or con. It is about Mr. Rickett.
    At least that is my reading of it. I would be surprised if Towleroad meant to love on Rev. Wright because I believe they are quite aware of who he is and what he stands for.

  3. chris255 says

    They couldn’t come up with anything new so they are going back to the 2008 tactics. Pathetic.

  4. Munro says

    Nullnaught gets it. I think its pretty hysterical that these ppl don’t know that blk ppl can be racist against their own people, and the punchline is they think no one would be the wiser! They just need ‘a literate black guy’ in order to accomplish whatever, just like they needed a woman during the last election campaign and that worked out well, no?

  5. anon says

    Right now, it does not look like the Romney camp has a strategy for dealing with Obama. They seem to be worried sick conservatives will stay home on election day. Romney was attacked relentlessly on conservative talk radio the entire campaign so far, with all the love going to Bachmann, Perry and Santorum. I would bet that the Romney campaign is paralyzed by the need to move to the center and maintain their limited conservative appeal. It’s worse now than it was with McCain.