Comments

  1. johnny says

    “….features a Duluth couple called Yvonne and Fred Peterson.”

    I don’t mean to be an English teacher, but how about:

    “…features a Duluth couple NAMED Yvonne and Fred Peterson.”

    or even:

    “features Duluth couple Yvonne and Fred Peterson.”

    One calls animals/things names while one names people.

    Just sayin’.

  2. Ben in Oakland says

    Yet another can’t show any gay people ad.

    When will our side learn?

    I won’t be donating money to the MN battle is they’re going to conduct another campaign from the closet.

  3. Mary says

    This commercial is exactly what’s needed. Something tells me the pro-equality people in Minnesota have been advised by people who used to be against SSM and switched sides. Unless of course I were conceited enough to think they read Towleroad and were influenced by the advice I myself have been giving for many months now! But it’s good to know that they’re aiming for the elderly blue-collar demographic, as it is the group that most needs to change its views.

  4. Mary says

    This commercial is exactly what’s needed. Something tells me the pro-equality people in Minnesota have been advised by people who used to be against SSM and switched sides. Unless of course I were conceited enough to think they read Towleroad and were influenced by the advice I myself have been giving for many months now! But it’s good to know that they’re aiming for the elderly blue-collar demographic, as it is the group that most needs to change its views.

  5. Buckie says

    I’m SO tired of our brothers and sisters that think the only progress to be made is by focusing on our visibility, as though it’s still 1978…

    I welcome the focus changing from it all about us being hyper-visible, to our families accepting us, and showing THEIR faces, shrugging-off the shame that they have always been conned into.

    It’s time to grow-up, move-on, and let some of our supporters speak up.

    In case some people haven’t noticed, it’s no longer all about people simply admitting that we exist. It’s about our acceptance.

    Real change happens when we all change.

  6. "The Gay" says

    I remember the first gay pride parade where I was living at the time, and my grandmother being upset because I was going to it, instead of sitting around with her all day to mourn the unfortunately ill timed event of the death of her beloved miniature Schnauzer, Herkey.

    I remember explaining to her that I had to go; that I had to be there, not just for me, but to help defend my friends that were going, and to go for all the friends I had that couldn’t go, because they were gone.

    I remember her sneering “Why can’t the go, did they die of AIDS ?”

    I remember saying “Yes”.

    And I’ll never forget the bricks and rocks and bottles that were thrown at us.

    So, yeah, when our families support us, it’s OK to show them doing so; standing on their own, facing the rest of the world, and appealing to people just like them…

  7. Derrick says

    Ben in Oakland –

    Moron, this isn’t even an ad from the campaign itself. It is an independent ad from FTM. Also, you are completely ignorant about how many ads have depicted gay and lesbian people. Many if not most of the ads in recent campaigns have depicted gays and lesbians. Often they are paired with siblings, parents or extended family. This is to allow the viewer to see the bridge from the gay person to the larger community.

    The inclusion or absence of gay people is not what makes the ad effective. Effectiveness depends upon whether the ad is hooking into the priorities and values of the viewer. Whether this ad does it or not, I don’t know. But just whining that the ad doesn’t have some element that you personally would like to see is not an intelligent way to analyze these spots.

  8. says

    @Mary: Freedom to Marry has been doing this kind of outreach and advertising for years. In VT, we had booths at all the county fairs back before CUs. We ran ads similar to this, we talked to all kinds of groups and people. You’re quite correct that it is good to target the reasonable middle, of any demographic. It’s just not new for any of us who have been working on marriage equality for well over a decade.