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Man Sets General Mills' Lawn on Fire in Anti-Gay Cheerio Protest: VIDEO


An anti-gay activist lit the lawn of the General Mills corporation on fire after attempting to "torch" a box of Cheerios in a demonstration against the company's pro-equality policies.

Says the man:

"One out of every boxes of 8 boxes of ceral in this country is Cheerios. This is really the treat now for the homosexuals. And this is our protest of General Mills. They're advocating same-sex marriages. So we are gonna torch some cereal."


The National Organization for Marriage (NOM) recently launched a 'Dump General Mills' boycott.

(via good as you)


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  1. Are we sure this is real?

    Posted by: Grant | Aug 6, 2012 11:08:37 AM

  2. "As free as the wind on this beach....but that VOICE is still there!"

    Honey, with that voice and that shirt.....y'all figure it out!

    Posted by: Brian Anthony Bowen | Aug 6, 2012 11:11:12 AM

  3. I hope the arrest this idiot for damaging their property. Protest? Fine. Damage my property, lock 'em up!

    Posted by: Graphicjack | Aug 6, 2012 11:11:29 AM

  4. If this is real then this guy is a real closet case/moron.

    Posted by: C.J. | Aug 6, 2012 11:12:27 AM

  5. If this is his video, be prepared for it to be pulled by him after all the negative comments. By the looks of him, he's had his share of Chick-fil-A sandwiches.

    Posted by: CB | Aug 6, 2012 11:13:44 AM

  6. The fact that he is so stupid to not recognize that the sugar content in Honey Nut Cheerios would be much move flammable than regular old Cheerios is astounding.
    Also, he had to buy (and thereby support General Mills') Cheerios is astounding.
    Oh wait, "Honey Nut" Cheerios, pink shirt... I get it now... I think.

    Posted by: BJ | Aug 6, 2012 11:19:13 AM

  7. Once again, a show of discrimination..

    Posted by: Michael | Aug 6, 2012 11:22:56 AM

  8. As Red from "That 70's Show" would say:



    Posted by: Guest | Aug 6, 2012 11:26:56 AM

  9. No, this HAS to be a in not for real. Why would they be laughing if they were at all serious like the more unhinged of their kind are?

    Posted by: Henry | Aug 6, 2012 11:28:01 AM

  10. George Michael needs to stop with the weed. He doesn't even realise what he's saying anymore......

    Posted by: Tim | Aug 6, 2012 11:32:43 AM

  11. Not only is he an obvious closet case, I'll bet he's some species of minister too. They do seem to go together.

    Posted by: jomicur | Aug 6, 2012 11:38:52 AM

  12. Does this look stupid? Of course. Spray painting the wall of a Chick-fil-A...Hello?

    Posted by: kansastock | Aug 6, 2012 11:46:45 AM

  13. Arson. And he probably got his pyrotechnic skills from burning crosses.

    Posted by: Anastasia Beaverhausen | Aug 6, 2012 11:50:16 AM

  14. HA! Stupid a55. We are in a drought right now. I hope his dumb a55 gets arrested, whether it's real or not. And he hasn't had any Chick-fil-a sandwiches because we don't have any here in MN.

    Posted by: AJ | Aug 6, 2012 11:53:15 AM

  15. In my best Bugs Bunny voice: "What a maroon!"

    Posted by: VoenixRising | Aug 6, 2012 12:19:29 PM

  16. He seems to have a wedding ring on.

    Posted by: Soren456 | Aug 6, 2012 12:41:19 PM

  17. I don't think they would have left the undignified flight and giggling in if it was real. I think it's a prank that needed more set up to be effective. And Mr. Pinkshirt should have hammed it up more. I hope it's just an almost good skit, because if it is serious...they are not doing themselves any favors.

    Posted by: Grant | Aug 6, 2012 12:48:56 PM

  18. Cheerios are the "treat" for homosexuals? What an idiot! Everyone know the real treats are Lucky Charms.

    Posted by: Randy | Aug 6, 2012 1:13:57 PM

  19. Well, for those saying it was a prank because of the laughter in the background... Yes, because obviously, the only people who go to protests are the protesters themselves and nobody else. /sarcasm

    Posted by: Michael Diviesti | Aug 6, 2012 1:37:44 PM

  20. CLOSET CASE!!!!!

    Posted by: BRAINS | Aug 6, 2012 1:38:27 PM

  21. Just For Men dyed hair? Untucked, pink poplin shirt (apparently missing the collar stays) dad jeans and black loafers? Does this guy have any mirrors in house that aren't broken?

    Posted by: Beef and Fur | Aug 6, 2012 1:42:26 PM

  22. untucked shirts are a gay invention, tuck it in dude.

    Posted by: ty | Aug 6, 2012 2:01:25 PM

  23. Dear people who eat at Chik-Fil-A,

    THIS IS WHAT YOU LOOK LIKE! You can be better if you choose.

    Everybody else

    Posted by: brandon h | Aug 6, 2012 2:09:35 PM

  24. And he's too koo-koo for Cocoa Puffs, sp what's he going to eat for breakfast?!

    Posted by: Caliban | Aug 6, 2012 2:19:40 PM

  25. I'll never understand the far right's love for burning things the don't like. Witches, books, music, Cheerios.

    Posted by: John | Aug 6, 2012 2:44:49 PM

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