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Lady Gaga Debuts 'Fame' Fragrance Trailer: VIDEO


Lady Gaga's new fragrance Fame is black:

 (After all, she points out, “The fragrance is called Fame. It must be black. It must be enticing. You must want to lick and touch and feel it, but the look of it must terrify you.”)

And thus, in its new trailer, shot by Steven Klein, Gaga emerges from a black ooze before fondling the faces of some ooze-covered models, being climbed on by lots of Lilliputian men, and finally peeking from a morass of wet black ooze and egg yolks.



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  1. LOVE it! Gaga is back!

    Posted by: Trina Shields | Aug 14, 2012 9:39:52 AM

  2. Great advert... but it's not exactly warm and fuzzy!

    Posted by: Remote Patrolled | Aug 14, 2012 9:44:04 AM

  3. quite beautiful

    Posted by: carlos | Aug 14, 2012 10:05:07 AM

  4. Yawn, yet another female hack extending her marketing into fragrances. Almost all of these silly females are doing it. I've said it before and I'll say it again: these women are multi-media attention seekers. Most of them don't give a rat's about our rights. They simply want to make money.

    Posted by: jason | Aug 14, 2012 10:07:12 AM

  5. We at Exclusive Company love her music! Her fragrance will be heavenly!

    Posted by: Escort in Manchester | Aug 14, 2012 10:16:48 AM

  6. It looks good! Very lush, and she looks great throughout. Kudos to Gaga, Klein and Ridley Scott!

    Posted by: toni | Aug 14, 2012 10:17:53 AM

  7. It looks good! Very lush, and she looks great throughout. Kudos to Gaga, Klein and Ridley Scott!

    Posted by: toni | Aug 14, 2012 10:17:54 AM

  8. @Jason, please shut up and enjoy the video, it's AMAZING. Thank you!

    Posted by: @Jason | Aug 14, 2012 10:18:46 AM

  9. Have to admit, it's pretty good!

    Posted by: Lester | Aug 14, 2012 10:19:07 AM

  10. besides lacking in creative originality, she really is a homely piece of business isn't she...

    Posted by: bALAN | Aug 14, 2012 10:21:25 AM

  11. @BALAN yeah okay Madonna, we know its you or one of your 80s fan club member.

    Posted by: Jake | Aug 14, 2012 10:45:05 AM

  12. LOVE IT

    Posted by: frankie jay | Aug 14, 2012 12:36:32 PM

  13. Hate it. Not because of any animosity about Lady Gaga (ahem...Jason) or insecurity in my masculinity (ahem...Rick)...but simply because it isn't a good video.

    No structure, no point, too many quick cuts. It has no connection to the item being sold or the emotional reaction the product is trying to evoke. The only connection to the product itself is the fact that it is black, but the imagery of the black goo gives the impression that applying the product will leave a black stain upon your skin.

    The whole concept needs a rewrite.

    Posted by: Rrhain | Aug 14, 2012 12:55:39 PM

  14. Fame- It stinks so good!
    (Yes, that was a grace jones reference.)

    Posted by: Miguel R | Aug 14, 2012 2:16:43 PM

  15. Fame- It stinks so good!
    (Yes, that was a grace jones reference.)

    Posted by: Miguel R | Aug 14, 2012 2:16:44 PM

  16. RRHAIN- Agreed- This video wants so desperately to be "artsy." But a bunch of hot bodies in black leather and black oil isn't artsy. There must be an idea. And as you rightly point out, there are too many quick cuts. That shot where she is walking between two lines of hunky men should have been the basis of the commercial. It should have had a single shot, which could have been interrupted by quick cuts. Of course, this would have risked being too similar to her much more successful "Bad Romance" video. But cannibalizing your own work (or that of Matthew Barney) is much better than pretending that exploding sunglasses is somehow interesting.
    My advice to Gaga- Hire some people whose concept of art is not limited to the display window at Barney's; or embrace campy vulgarity. You can't have your cake and eat it too.

    Posted by: Miguel R | Aug 14, 2012 2:32:49 PM

  17. LOVE IT. so theatrical. and the blurb that andy provided really helped me get it.

    Posted by: redball | Aug 14, 2012 2:59:51 PM

  18. @Reball- Wait, doesn't that blurb describe EVERY SINGLE GAGA VIDEO EVERY MADE???

    Posted by: Miguel R | Aug 14, 2012 4:10:54 PM

  19. @Miguel...well, it's a variation on her themes of fame, the fear of fame, and the different types of monsters that personify the fears and personal struggles of the artist seeking fame

    i love that she continues to develop the ideas that connect her oeuvre, adding layer upon layer as the years go on!!

    Posted by: redball | Aug 14, 2012 5:17:53 PM

  20. Wow- it looks like the trailer for some bizarre sci-fi theme kinky movie.( I'm not sure I want to smell like black ooze...)

    Posted by: jaragon | Aug 14, 2012 5:40:15 PM

  21. @Redball- I buy that argument. I'm not really anti-Gaga; I just feel that this ad tries way too hard.

    Posted by: Miguel R | Aug 14, 2012 6:59:14 PM

  22. My Queen definitely loves to bombard the senses :). Don't have to go much further than the music video for "Telephone" to see that....

    Posted by: redball | Aug 14, 2012 7:40:55 PM

  23. Hey dummies, read the title:




    It has quick cuts because it is the teaser trailer of the full length campaign

    Posted by: Christopher | Aug 16, 2012 1:15:54 PM

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