Atlantic City Campaign Wants Gays To Fall In Love Again (There)
Press of Atlantic City reports:
Following up on its $20 million “Do AC” advertising blitz over the spring and summer, the Atlantic City Alliance is spending $6 million to promote the town this fall as a place to “Do Change.”
Another print ad features two men sharing a meal under the headline, “Do fall. Do falling in love again.” It will run in a gay publication in hopes of drawing more gay travelers to Atlantic City.
Jeff Guaracino, a spokesman for the Atlantic City Alliance, noted that the gay travel market is worth an estimated $64 billion annually. The alliance’s gay-themed ad is an extension of the marketing efforts that some casinos already do to attract gay and lesbian travelers, he said.
If you click on the image you'll note that the couple here is married, which gives the "falling in love" action its added oomph.