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If You Prefer Your Gay Magazines without Rainbow Flags or Men With Chiseled Abs: VIDEO

Hellomr

Then Hello Mr., a start-up publication out of Australia for "men who date men" which is seeking funding on Kickstarter might appeal to you.

They write:

What you won't find here are articles tagged with recycled stock imagery of multicolored flags waving in pride, hand-painted demands for equal rights, or idolized midsections of seemingly flawless men. If that's your thing, there is a sea of glossy mags filled with those images readily available at your local newsstand. We believe that Hello Mr. can address the need, felt by the modern majority, to rebrand 'gay' and move beyond any unrepresentative depictions defined by our past.

Check out their video, AFTER THE JUMP...

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Comments

  1. I feel like I just watched an ad for a fragrance. It told me nothing about what this magazine would be about. Hipsters maybe?

    Posted by: Drew | Nov 12, 2012 2:17:16 PM


  2. So they eschew the gay past that makes their magazine possible today and, more laughable, try to do so with a promo spot featuring the tweezed and polished, 'flawless,' young, mostly white boys that they are snubbing? Ridiculous.

    Posted by: Girl Please | Nov 12, 2012 2:19:13 PM


  3. I get what they're trying to do but 'gay' isn't a 'brand' and this comes off as insufferably pretentious and elitist.

    Can't they just say we're against tackiness in all its blatant forms or summat? It'd be easier and less fraught.

    Posted by: yonkersconquers | Nov 12, 2012 2:21:18 PM


  4. yeah. let's move away from all those grassroots activists and advocates and people who've fought tooth-and-nail to advance our culture to a place where we can get miseryguts homosexuals who don't appreciate the hard work that had to be done for them to be the intentionally-disaffected lazybones that they are today.

    *massive eye-roll*

    LOOK. I don't need abs. But this whole thing smacks of gay apologetics.

    What, pray tell, is inherently harmful about the rainbow iconography? nothing - except it's "identifiably gay/queer" and that upsets those who still live each day in fear of Bigoted Straight People's Meaningless Opinions.

    Yes - it'd be great for there to be (more) gay publications that aren't white-worshipping muscle-obsessed nonsense.

    But this project reeks of it's own half-baked self-importance.

    What is it? A magazine for gay men who refuse to address and then reconcile their own insecurities about being gay?


    i like the idea that this mag will, thank GOD, include some ethnic diversity, but their own mission-statement is a lie: just because we didn't SEE abs doesn't mean this didn't still project a very specific BODY IMAGE - did y'all see anyone in that vid who looked like they DIDN'T have abs hiding underneath their layers of stylishly-sloppy clothes?

    gurrrrl, this is a university thesis that would get a B- at best.

    Posted by: LittleKiwi | Nov 12, 2012 2:23:40 PM


  5. "We're not like those other gays. We're the COOL gays."

    Posted by: JauntyJohn | Nov 12, 2012 2:24:56 PM


  6. And LittleKiwi for the win.

    Posted by: The Milkman | Nov 12, 2012 2:35:30 PM


  7. "hey, you know how, like, other gays are all about abs and being vain? well, so are we. only we have a different wardrobe. but we're so different. we hide our abs under a shirt that cost 120.00, but looks like it should have cost 5.00. and, like, we have edgy hipster haircuts, because no gay people in the alternative queer scene have ever done that before. we're brand new. also, we hate rainbows. and you can tell that that makes us cool because the absence of rainbows in our lives makes us look so hip while we SULK around our stylishly empty apartments."

    Posted by: LittleKiwi | Nov 12, 2012 2:35:36 PM


  8. Their idea of ethnic diversity seems like the journalistic equivalent of, "Look, I have a Black friend!"

    Posted by: Joel | Nov 12, 2012 2:36:33 PM


  9. I'm glad that we all seem to agree. That was a ridiculous ad for a supposedly non-looks-based magazine. Nearly everyone looked like a model. (Don't get me wrong, not all models are evil.) Also a stupid name for a magazine.

    Posted by: Paul R | Nov 12, 2012 2:38:09 PM


  10. does anyone else think this whole thing is by, and for, those guys who say "i'm a dude who's into other dudes" because they're not, frankly, man enough to just say GAY?

    and if their demographic is any indication, they won't read the publication. because they're not all about being gay.

    which includes not being all about things that are not all about being gay.

    oh lordy.

    Posted by: LittleKiwi | Nov 12, 2012 2:45:43 PM


  11. I read all kinds of different newspapers, magazines, watch all kinds of tv channels and read all kinds of books. I like gay magazines with handsome, fresh looking guy with big smile and abs.

    Posted by: Matt26 | Nov 12, 2012 2:47:24 PM


  12. I can see the need for something for men that dont identify with the rather 'forced' part of gay 'culture', but im not sure this is it.

    Posted by: JustMe | Nov 12, 2012 2:47:29 PM


  13. I do have a problem with Out, Attitude, the Advocate, etc. they are way off base with this one. What, exactly, is wrong with a rainbow flag? They couldn't even bear to say the word gay in their video either? No thanks. I prefer BUTT.

    Posted by: B | Nov 12, 2012 2:53:05 PM


  14. Hey come on whiners. Every little bit helps. This isn't going to hurt anyone. If it's still too white or stereotypic, or ab conscious for you, start your own publication. Name it "Gay Flab", whatever you want, just get out of the way until you do.

    Posted by: UFFDA | Nov 12, 2012 2:55:29 PM


  15. well, that's the thing "justme" - if your source of identity is a negative one, and by negative i mean the "i'm not like those _______" types of mindset, you're already setting yourself up for failure.

    this reminds me of something i was told by a teach in media class back in highschool: "Marilyn Manson is just a Backstreet Boy with a higher make-up budget and a darker colour palette"

    you can't be against everything and then not specifically FOR something, or anything.

    and the other reality is that those who distance themselves from "gay culture" won't ever embrace anything that then becomes associated WITH "gay culture"

    you can only be a contrarian for so long, then the things you've adopted get co-opted by others and you spend a few years being the typical "I like that before it was cool"-spouting fella, and then eventually you'll have to either find something else, or stop caring what others think about you, your life, your lifestyle and your chosen communities.

    Posted by: LittleKiwi | Nov 12, 2012 2:59:33 PM


  16. Actually, although the little video seems way off base, the basic idea is sound. There are a very very large number of gay men who arent interested in going to pride, or sleaze pit clubs full of cheesy pop and drag queens. It doesnt make them less 'gay' or afraid. The term 'gay' has alienated a lot of these men, not because of internalised homophobia, but because its associated with the louder and more crass side of things. The simply dont identity with it. Frankly its the fault of the media.

    In the same way there are a lot of straight men who dont like football and going out to try and pull some half dressed slapper.

    Of course I expect to be shot down by certain people on here who think anyone not screaming about their homosexuality every ten seconds must be afraid or homophobic..

    Posted by: JustMe | Nov 12, 2012 3:05:12 PM


  17. Not everyone who isnt 'one of those..' (as you put it), hates 'those' sort of guys. They just arent one and the problem is there isnt much out there for them.

    All the mags and blogs etc that they identify with are full of overt heterosexuality. Where are the sports mags or technology mags that arent full of females?
    Ive read a lot of gay mags over the years and the sports sections are poor and the tech sections are full of 'fashion' technology, not real geeky tech.

    Posted by: JustMe | Nov 12, 2012 3:13:10 PM


  18. So, it's a gipster (gay hipster) magazine?

    Posted by: S. | Nov 12, 2012 3:13:16 PM


  19. I think "Hello Mr." seems a little off the mark considering the guys in the video. "Hello Boy" or "Hello Skinny White Boy" might be more accurate.

    Posted by: mick | Nov 12, 2012 3:14:43 PM


  20. I'll have to disagree, JustMe - the only one bringing up the "less gay" non-argument is THEM.

    "i'm not all about pop music and drag queens", say the gay men who, frankly, don't know what the heck they're talking about.

    it's like i said before, it's their own idea of gay that they reject. not a cultural one. it's their IDEA of it.

    in trying to make your point, you've actually reinforced mine. so, thanks?

    yes. they don't want to be "gay" - that's my point. rather than reconcile their insecurities, and get over them, they hide in them and seek further divisions. the "negative" i was talking about - they're "not _______", at the expense of actually Being Something. Or Someone.

    They have an "I'm not ____" Identity. Apologetics.

    as for your straight man analogy, you show me a straight man who insecurely spends his time telling everyone that he's "not like those other straight guys" and i'll show you a unicorn.

    you're not being shot down for the reasons you thought you'd be. your argument is being shot down because it's half-baked, decidedly unintelligent, and faulty.

    it's not the media's fault that they don't identify with "gay" - it's their own for choosing to blame Other Gay People for your own insecurities. And you are insecure. Your entire last post was Gay Insecurities Projected 101.

    there's so much diversity in the gay communities that people can relate to. and the reason they're not seeing it is not because "the media" doesn't represent it, but that the cowards who say that nonsense give every excuse in the book to NOT stand up and represent themselves.

    rather that do that, they instead say "i can't because those OTHER GAYS are too loud!"

    grow. a. pair.

    i don't go to pop-music clubs and can't remember the last time i caught a drag act. and yet i'm very much a gay man, and very much a part of our diverse communities.


    you can't sit with your balls in the closet and complain that "your kind of gay" isn't being represented. get your boys together and represent yourselves, for once.

    fat chance though.

    Posted by: LittleKiwi | Nov 12, 2012 3:18:01 PM


  21. Like a lot of you, I like saying something sassy and witty on the comments section. But come on, it's not like anyone will remember this in a couple of days.
    Save yourself the effort it takes to fake some righteous indignation. Judging by how ridiculous it looks, riling you up is probably part of their plan.

    Posted by: Hugh | Nov 12, 2012 3:19:36 PM


  22. "There are a very very large number of gay men who arent interested in going to pride, or sleaze pit clubs full of cheesy pop and drag queens. It doesnt make them less 'gay' or afraid. The term 'gay' has alienated a lot of these men...."

    Well, that's ok, Justme. The problem arises when these Gay men who are not into "Gay stuff" show contempt for those of us who are. It becomes so easy for them to become judgemental--sometimes to the level of Gay-bashing.


    In your visits to this blog have you ever come across something called Rick?

    Posted by: Derrick from Philly | Nov 12, 2012 3:20:37 PM


  23. I agree this seems a bit hipsterish. The guys that really need something to read are the average types, who are just average men, who do average things, but sleep with men, not women, and as such dont want the heterosexual spin that everything revolves around women.

    Honestly i think mags like Attitude and The Advocate ARE hipster already! If this new mags intention is to move away from them, then that video is completely unrepresentative.

    Posted by: JustMe | Nov 12, 2012 3:21:45 PM


  24. Someone is starting a print mag in this media climate?

    Good luck with that.

    Posted by: endo | Nov 12, 2012 3:23:19 PM


  25. Kiwi is 100% right as usual. At the end of the day, if you intentionally seek to create distinction and divide as this magazine seeks to do, then you are at the end of the day separating yourself from the gay community. You don't have to represent all facets of the community to be apart of it but this rebellious attitude of "Oh, I'm not like them" mentality is most definitely an unhealthy one. You're declaring yourself as superior inherently and thus calling everyone else inferior.

    In fact, if you click the kickstarter page, the specifically state their magazine is directed to "men who date other men." That says enough. This is not about being an individual, or representing a different part of the gay community. It's not really even about looking for a different outlet that shares your feelings in terms of your sexuality, life interests and how you live as a gay man.

    No, it's a rejection of the gay community. You can reject the gay community boys, but you're still gay. They won't even call themselves that, instead "men who date men", but their damage doesn't change reality.

    Posted by: Francis | Nov 12, 2012 3:28:05 PM


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