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Lottery Winners Hope Visiting Team Psyched Out By Pink Locker Room


Iowa residents Brian and Mary Lohse are using $3 million of their recent $202 million Powerball win to build a new football stadium for their son's high school team, The Blue Jays, which is a nice and generous.

They had a not-so-nice stipulation, though: the opponents' locker room must be pink, to, as Mary Lohse said, "put them in a certain soft frame of mind."

From the Des Moines Register:

As for the pink locker room, that was Mary Lohse’s sense of humor kicking in with an undying love of the Hawkeyes.

"I was sort of half joking and half not I suppose, but they said they’d do it," Mary Lohse said of her scheme, inspired by the University of Iowa visitor’s locker room of the same color (pictured).

"It’s supposed to put them in a certain soft frame of mind … it will certainly give all the players something to talk about," she said.

This development comes after Ohio State University football coach Urban Meyer apologized in March for punishing team members by making them wear lavender jerseys to shame them.

As the reader who sent this along pointed out, if the Lohse family wants to engage in these kind of mind games, why not just go the extra step and write gay slurs on the locker room's walls?

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  1. "right gay slurs"? Seriously?

    Posted by: Steeve | Dec 20, 2012 8:08:45 AM

  2. Urban Meyer coaches at Ohio STATE University, not Ohio University. Two very different places.

    Posted by: Guiser | Dec 20, 2012 8:15:32 AM

  3. This is idiotic.

    1. It is idiotic that they are painting the locker room pink.

    2. It is idiotic that this post is expected to create some sort of offended outcry.

    We have to stop equating our sexuality with a color. Just because something is pink, does not mean it is automatically associated with homosexuality.

    Posted by: BC | Dec 20, 2012 8:17:15 AM

  4. When she talks of putting the visiting team in a "certain frame of mind", she could be talking about the psychological effect of the color pink that induces feelings of calm and lessons aggression. That might be where this started, but then why would it be considered a "sense of humor" unless it was supposed to make the visitors feel like they were considered "ladies"?

    Posted by: Dastius Krazitauc | Dec 20, 2012 8:19:33 AM

  5. "...which is a nice and generous" isn't all too clear either.

    No way could $3 million pay for a new stadium. Tearing down the old one and getting plans for the new one would cost more than that.

    Posted by: Paul R | Dec 20, 2012 8:35:25 AM

  6. Maybe an Alexander the Great frame of mind?

    Posted by: kit | Dec 20, 2012 8:47:21 AM

  7. Looks like Pantone 692 to me. I wouldn't be intimidated.

    Posted by: Rob L | Dec 20, 2012 8:52:58 AM

  8. Get an editor, dude. Seriously. Or drink some coffee. You're off your game this morning.

    Posted by: AJ | Dec 20, 2012 8:57:49 AM

  9. Um, it's what was done in the Hawkeyes' visiting team locker room. It was done in a few other high schools too, way back. It's done in prisons, even. It's just basic gamesmanship, and I find it funny.

    Honestly, I'm not sure why this has anything to do with gay news. They didn't put pink triangles all over the locker room, and unless you're using pink in that specific way it's not like our movement owns the color. And it's original application to and appropriation by us was specifically with reference to effeminacy, so it's not like we don't acknowledge that "pink = feminine." And that's not exactly the most compatible color for football unless you're going to start arguing football is feminine.

    Posted by: Stefan | Dec 20, 2012 9:04:39 AM

  10. Pink and lavender are associated with fairies, don't act dumb, and too many gay people with their idiot drag queens think it's cute. That's the cruddy past we have allowed and promoted. Talk about self-hating! It's way past time for the changes that are happening.

    Posted by: UFFDA | Dec 20, 2012 9:06:01 AM

  11. And they would have to 'wright' the slurs before they write them, right?

    What has English wrought?

    Posted by: Anastasia Beaverhausen | Dec 20, 2012 9:06:42 AM

  12. Definitely get an editor.

    This is a little embarrassing, in more ways than one.

    Posted by: ben | Dec 20, 2012 9:12:01 AM

  13. You're being deliberately obtuse if you claim that this has nothing to do with suggesting that the opposing team is gay. It's a locker room in Iowa. Right or wrong, pink is still considered a gay color for men.

    Posted by: Paul R | Dec 20, 2012 9:15:05 AM

  14. @UFFDA - If you want to go through life just itching to be offended over nothing, be my guest but don't expect everyone else to tag along with your hysteria. I don't see this as a slight to me as a gay man at all and in fact am amused by it.

    Posted by: JohnAGJ | Dec 20, 2012 9:17:39 AM

  15. The logical parallel move would be to paint the women's sports team home locker room blue, to put the "ladies" as they're so often referred to, into a more rugged state of mind. Some red stripes would complement that.

    Posted by: gregory brown | Dec 20, 2012 9:20:59 AM

  16. The irony of this is that the color pink is thought to have a psychological effect... but it's the opposite of the intended one. Pink has been shown to actually increase alertness. BLUE would be the color that is supposed to be calming. Oops.

    Posted by: JD | Dec 20, 2012 9:36:28 AM

  17. Stefan has the right of it (I'm not going to make a homophone pun, thanks).

    Legendary University of Iowa head football coach Hayden Fry, when he took over the program, painted the visiting locker room pink. Fry had been a psychology major back in the day, and had read in a number of textbooks that the colour pink had a calming, soothing effect. This is the same sort of psychology at work in painting fast food restaurants (I'm thinking Hardee's specifically) brown and orange, because those colour combinations make people uncomfortable, leading to faster turnaround.

    This may be so much hocus pocus, but as Stefan rightly points out, many prisons took similar actions, so it really was about calming rather than any intimations of sexuality. All this comes down to whether you believe Fry when he says that was his intent. If you believe him, there's no outrage. If you don't believe him, then you suggest that he went out of his way to be homophobic. We may never know for sure. I for one believe him, because I think the balance of the evidence tips that way. You may remain unconvinced, as is your right. But most Iowans know this story well.

    The couple are Iowa fans, and though the 3 million doesn't pay for the entirety of the stadium, it helps it along immensely. Mary Lohse was perhaps a bit inelegant in her phrasing - many seem to be taking ”soft frame of mind” to imply homosexuality. This is not without cause, I grant you, but when you know the context you understand that she's simply a Hawkeye fan and wants to imitate one of Iowa's most popular coaches.

    And Paul, I do take umbrage at your stereotyping of Iowa and, by extension, Iowans. As a proud native, I will perhaps say nothing beyond asking whether or not you, too, can legally marry in your home state.

    Posted by: Arkadin | Dec 20, 2012 9:39:26 AM

  18. What does pink have to do with gay? Moreover, I see nothing wrong with it. It is light-hearted teasing of the opponent. Only uptight sticks in the mood would have a problem with this sports taunting. Dude, lighten up.

    Posted by: Jake W | Dec 20, 2012 9:40:23 AM

  19. *MAYBE* this isn't homophobic. I don't really think so, that there isn't some homophobia in play, since, let's be real-----pink with men is considered a "gay" color. That mentality is dying down a lot because pink has become a more mainstream color to wear for guys, but this is a football team. As the woman who proposed the idea said, she wanted to portray the other team as soft and put them in a soft frame of mind, give them something to talk about. Let's not be obtuse about things.

    It's clearly misogynistic. The whole pink is a girl's color mentality is without doubt in play. You're not real men, you're in a pink lockerroom, na na na.

    It's not cool, regardless of whether you view this as blatantly homophobic, it's not OK.

    Posted by: Francis | Dec 20, 2012 9:41:14 AM

  20. What I see wrong is how this money could have gone to do all kinds of other things like help charities, starving people, native americans or something worthwhile.

    This is a sad waste of money.

    Posted by: johnny | Dec 20, 2012 9:42:35 AM

  21. They could have decorated it with posters of Georgia O'Keeffe paintings.

    And that "pink" looks more like salmon anyway.

    Posted by: bookish | Dec 20, 2012 9:55:56 AM

  22. I don't see this as anti-gay at all. If anything, it's girl-associated, not gay. Also - the paint job doesn't even look girlie, it just looks like and old generic bathroom from the 80s.

    Posted by: TL1878 | Dec 20, 2012 9:57:55 AM

  23. Where is all this cultural amnesia coming from?

    Modern connotation of associating pink with men has been gay. All of these "feelings" aside, it's a cultural root of this country's heteronormative reflexology.

    Posted by: Polyboy | Dec 20, 2012 10:03:46 AM

  24. I like pink, I wouldn't mind.

    Posted by: Fenrox | Dec 20, 2012 10:40:08 AM

  25. And to the people who would rather be intractable and force pink = gay oppression, have fun! You will need to take it where you can get it.

    Posted by: Fenrox | Dec 20, 2012 10:41:03 AM

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