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There's a New Diet Coke Hunk: VIDEO


It's been 19 years since Lucky Vanous starred in the first male-objectifying Diet Coke ad. And because everything comes around, there's a new hunk, Andrew Cooper, using his pecs and abs to sell the NutraSweet-infused beverage.

Business Insider writes: "Ad agency BETC London created the spot for European TV markets, but if it's a success expect it to be rolled out worldwide."

Watch the new ad (and the Lucky Vanous classic), AFTER THE JUMP...

Here's the Lucky Vanous ad:

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  1. Wow can we clone him? please.

    Posted by: Jay | Jan 28, 2013 11:06:46 AM

  2. He's hot. But if you are always drinking soda you aren't going to have abs like that

    Posted by: Lucas | Jan 28, 2013 11:08:46 AM

  3. Cute.

    Thanks, Andy.

    Posted by: AG | Jan 28, 2013 11:09:05 AM

  4. So, which guy is hotter?

    Let the bitches speak.

    Posted by: Anon | Jan 28, 2013 11:10:47 AM

  5. OMG! Is there really NutraSweet in Diet Coke?

    Posted by: Fahd | Jan 28, 2013 11:17:44 AM

  6. Pro-hunk.

    Anti-Nutrasweet. This is POISON, pushed through the FDA approval process by Donald Rumsfeld et al.

    Posted by: WebHybrid | Jan 28, 2013 11:19:24 AM

  7. Sorry, but he should have wrung out his shirt over his mouth - indicating how much he desired the product this commercial is supposed to be selling. But damn he is hot.

    Posted by: Don | Jan 28, 2013 11:19:39 AM

  8. Nothing wrong with either Nutrasweet or the hunk. It's simply a compound of two amino acids, and is listed on the label as aspartame.

    He, on the other hand, is an intriguing compound of many more interesting amino acids. lol

    Posted by: James in Toronto | Jan 28, 2013 11:37:29 AM

  9. The man's purtier than a new set of snow tires but the product he's promoting is PURE POISON! Next to cigarettes there is no more deadly product FDA approved and sold legally in the US than Aspartame, and it's greatest carrier is Diet Coke. This is what happens when you leave the fox in charge of the protecting the hen house. The very people who make Aspartame conducted the safety tests that were submitted to the FDA which is now owned outright by the food and pharmaceutical industry.

    Posted by: TampaZeke | Jan 28, 2013 11:37:53 AM

  10. that was 20yrs ago already??? - dammmmmmm time is going to damm fast!!!

    Posted by: disgusted american | Jan 28, 2013 11:38:26 AM

  11. Oh yah, our culture is finally coming 'round to what the classical world knew for sure - men are the real beauties. And don't those ladies know it. don't need Diet Coke, try Zevia - many flavors, all sweetend with stevia and the Ginger Root Beer, as well as the Cola flavor are wonderful.

    Posted by: UFFDA | Jan 28, 2013 11:44:06 AM

  12. I've tried Zevia sweetened drinks. Tastes like weasel spit!

    Posted by: Sarcastic medved | Jan 28, 2013 12:13:41 PM

  13. This is so sexist and I love it. What a hunk. He can bring me a diet coke anytime he wants to. Is it hot in here?

    Posted by: Matt26 | Jan 28, 2013 12:21:57 PM

  14. Be fun to see a remake of the first ad, 20 years later! Or a remake of either where the lustful appreciation includes men and women!!

    Posted by: Mitch | Jan 28, 2013 12:34:45 PM

  15. I'm thirsty!

    Posted by: Jack M | Jan 28, 2013 1:08:21 PM

  16. Ugh, of course there's crazy comments about aspartame.

    Posted by: Steve | Jan 28, 2013 1:09:03 PM

  17. Works for me.

    Posted by: SFRowGuy | Jan 28, 2013 1:49:05 PM

  18. Kinda a gross ad...

    Posted by: Fensox | Jan 28, 2013 1:51:40 PM

  19. SARCASTIC - you're right only in part -the Cola, Root Beer and Sprite-like are very good, the Orange and some of the others do indeed taste like the smell of cow manuer. But sugar weakens both muscle tissue and the immune system.

    Posted by: UFFDA | Jan 28, 2013 2:05:33 PM

  20. How would one know the taste of weasel spit unless...? O.o

    Posted by: atomic | Jan 28, 2013 2:52:18 PM

  21. i am feeling my age today. i well remember the Lucky Vanous ad. whatever happened to him? I never was and i'm still not a soda drinker, well a rum and coke is good, but that's about it.

    Posted by: ian | Jan 28, 2013 3:07:23 PM

  22. Is there a Diet Coke at the end of that awesome treasure trail? I volunteer to check it out.

    Posted by: andrew | Jan 28, 2013 3:22:06 PM

  23. Aspratame isn't bad for you, stop spreading that myth.

    "sugar weakens both muscle tissue and the immune system"

    Lol that isn't even CLOSE to being true.

    Posted by: Eric26 | Jan 28, 2013 3:24:05 PM

  24. You guys keep debating aspartame while I lick the Diet Coke off of his chest and happy trail. Cancer-causing, poisonous sweetener never tasted so delicious.

    Posted by: jeffy | Jan 28, 2013 4:50:19 PM

  25. Cornball music.

    Posted by: Gary | Jan 28, 2013 5:12:46 PM

  26. 1 2 »

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