Barilla | Boycotts | Italy | News

Barilla Pasta Chief: We Don't Like Gays, They Can Eat Another Brand


We won't be buying any more Barilla pasta.

The independent reports: 2_barilla

Guido Barilla, whose firm has almost half the Italian pasta market and a quarter of that in the US, told Italy’s La Zanzara radio show last night: “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.

“For us the concept of the sacred family remains one of the fundamental values of the company.”

He added: “Everyone has the right to do what they want without disturbing those around them”. But then the pasta magnate upped the ante by attacking gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose," he said.

Here's a report in Italian.

Italian activists are calling for a boycott of 20 brands owned by the company including Voiello pasta and Filiz and Misko products.

UPDATE: Guido Barilla is now apologizing on Facebook.

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  1. great information: Barilla is off the shelves...

    Posted by: Kile Ozier | Sep 26, 2013 10:59:11 AM

  2. Whatever.

    Posted by: Jamie | Sep 26, 2013 10:59:21 AM

  3. He is an incredibly stupid individual.

    What type of moron encourages people to boycott his products.

    Posted by: MaryM | Sep 26, 2013 10:59:48 AM

  4. De Cecco is better as a pure pasta product, but I quite liked Barilla's high protein version called Barilla Plus. Won't be buying it again.

    Posted by: EchtKultig | Sep 26, 2013 11:00:10 AM

  5. creature. Bye.

    Posted by: Geoff | Sep 26, 2013 11:00:22 AM

  6. You just lost a twice-a-week customer, Guido. With sincere hopes that many more follow. Prince Spaghetti, anyone?

    Posted by: MikeMick | Sep 26, 2013 11:01:39 AM

  7. Fine, I will eat another brand.

    Posted by: Gregory In Seattle | Sep 26, 2013 11:02:17 AM

  8. Not a penny more from me. Thanks, bigot, your outspoken ignorance just cost you a lot of revenue.

    Posted by: Jack M | Sep 26, 2013 11:02:21 AM

  9. Umm gays are at home making fresh pasta and he knows it, so he doesn't even care.

    Posted by: Jerry | Sep 26, 2013 11:02:55 AM

  10. my goodness, another "brilliant" business person who "hates" gays and when he goes out of business he will blame the gay community........what a stupid man to say something like this

    Posted by: Bernie | Sep 26, 2013 11:03:45 AM

  11. Scustamade...
    Va fa in culo, Guido

    Posted by: woody | Sep 26, 2013 11:03:48 AM

  12. They should be one and only Sochi Olympics sponsors!

    Posted by: litper | Sep 26, 2013 11:04:07 AM

  13. Say no to pasta, be healthier and live longer than your bigot counterparts :)

    Posted by: Jay | Sep 26, 2013 11:04:29 AM

  14. While reading this article I couldn't help but notice the Barilla pasta ad playing in the upper right hand of the screen! How's that for adding insult to injury?

    Posted by: TampaZeke | Sep 26, 2013 11:05:13 AM

  15. Dump the crap. This is a pasta war, Motherf&^ker!

    Posted by: patrick | Sep 26, 2013 11:08:49 AM

  16. Italy is controlled by the Vatican.

    Posted by: Steve | Sep 26, 2013 11:09:53 AM

  17. Damn. I kinda liked their thick spaghetti. No more.

    Posted by: Tranquilo | Sep 26, 2013 11:11:08 AM

  18. Damn. I kinda liked their thick spaghetti. No more.

    Posted by: Tranquilo | Sep 26, 2013 11:11:10 AM

  19. "The sacred family...." We're all in this together as one big family, sacred or otherwise. People are people, we're all the same. It's unfortunate that he doesn't realize this fact.

    Posted by: David From Canada | Sep 26, 2013 11:11:41 AM

  20. Make the switch to shirataki noodles. Seriously. Basically 0 calories.

    Posted by: Randal Oulton | Sep 26, 2013 11:12:34 AM

  21. Done with them. Mussolini wannabe.

    Posted by: Sean | Sep 26, 2013 11:12:36 AM

  22. Well, they're in hot water now.

    Posted by: crispy | Sep 26, 2013 11:13:46 AM

  23. I have always prefered De Cecco
    Vaffanculo Guido

    Posted by: Carmen | Sep 26, 2013 11:13:48 AM

  24. Well, I won't be buying that brand anymore. Maybe now's a good time to learn to make my own.

    Posted by: daws | Sep 26, 2013 11:14:45 AM

  25. Well, another day and yet another email to a company telling them that I will no longer use their product.

    There's a contact form on their website that allows you to send them an email.

    Posted by: Continuum | Sep 26, 2013 11:18:59 AM

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