Comments

  1. Eric says

    “It takes 20 years to build a reputation and five minutes to ruin it.”

    – Warren Buffett

    The only reason he’s saying something now is because so many of his competitors are posting gay-friendly ads on social media, etc., and others are pressuring him. Hell, many of his competitors have been gay-friendly for years, like Bertolli, that had gay-friendly commercials on Logo in 2009.

  2. Matt27 says

    I have a feeling he didn’t expect this kind of global negative reaction. Social media works fast and this is a good example it makes a difference.
    I am willig to give (almost) every person a new chance, so it’ll be interesting to see what the outcome will in this. Is he serious about this or is it just fear of how his products will be selling.

  3. Den says

    Why would he say something quite firmly and unprompted in an interview without hesitation or ambiguity and then claim a few days later that he is sorry and doesn’t mean what he said.

    In situations like these apologies and reactive spin statements do not hide the core truth. He believes exactly what he said in that interview. Every subsequent ‘damage control’ statement or action is purely an attempt to minimise commercial damage.

  4. AggieCowboy says

    “Through my entire life I have always respected every person I’ve met, including gays and their families, without any distinction.”

    Sorry, Guido, don’t believe ya. If you truly respected ‘gays and their families’, you never would have said what you did in the first place. I’d suggest you stop issuing ‘apologizes’ since all you manage to do is dig the hole deeper.

  5. Speedieg says

    I am so sorry that my disrespect for gay families is going to cost my company money. We believe in the sacred family that does not include filthy homos but we also like money, so we are sorry we exposed our true beliefs. Keep buying our pasta and we promise to loathe you in silence from now on.

  6. oncemorewithfeeling says

    Let the self-destruction of Guido Barilla be a lesson to the entire world.

    I am finally beginning to believe he is sorry — but only sorry that he destroyed a business that has been in his family since 1877.

    I’ll never purchase or eat a Barilla product again no matter what he now says, but there is something he can do: I’ll forgive Guido and his company only after he’s donated at least one million dollars to a charity or charities that serve LGBT families.

    Talk is cheap, but, to make reparations, his actions to repair the effects of his hateful talk must be very expensive.

  7. jjose712 says

    Well, now it’s more and more obvious what i said after hearing this story, this is not a Chick-Fil-A, wich has a more concentrated business in conservative areas, this is an international brand and he put his foot in his mouth.
    Because he talked locally (i read italians are 50/50 on this), italy is quite conservative (at least a lot more conservative than most its neighbours) and putting such sexist role on women and such bigoted opinions on gays would proably don’t be such important there.
    But Barilla sales in a lot of countries, and those attitudes have consecuences. The fact this is the fourth apology since he opened his mouth (i still can’t believe that a CEO of an international company can be so naive, and talking about something like that for the sake of it, because he wasn’t even questioned about gays, but about women’s role in their ads) it’s obvious they really fear to lose clients

  8. Bill says

    Day late, dollar short Guido baby. What kind of lame businessman DELIBERATELY antagonizes any portion of his potential income source? This jerk is a fool. He wants to be a hatemonger – go for it! But stop with the alligator tears already when you’re profits tank. Caveat emptor!

  9. Gary says

    I agree with many of the comments. Actions truly do speak louder than words.

    If Mr. Barilla was sincere in his apology then the company should consider releasing an advert with a gay family. And he should consider that almost all children who are in some form of foster care are the result of traditional marriages, not gay or lesbian ones. Perhaps a significant donation to a group which helps gays and lesbians adopt those children is warranted.

  10. Jerry says

    MATT27 are you so naieve that you are willing to give this pezza di merda another chance at your money? He already told you how he feels about homosexuals and now he is telling you how he has been told to feel about homosexual customers. Not the same as a sincere about -face.

  11. Mitch says

    When I hear such regret of consequences masquerading as an apology, I’m reminded of Maya Angelou’s wisdom: “The first time someone shows you who they are, believe them.”

    No need to apologize Guido, I believed you before you thought you needed to apologize.

  12. Michael says

    “Through my entire life I have always respected every person I’ve met, including gays and their families, without any distinction.”

    Except for, you know, two days ago.

  13. bear says

    First of all, Capo Barilla; You didn’t apologize for your statement. You hedged your bet with the typical Catholic “IF I offended anyone with my words…”

    Which is NOT an apology, but an ambiguous declarative more disgusting that your original statement…and why you have to apologize again.
    So no, third apology, NOT ACCEPTED. We know who and what you are Capo Barilla; A man who loving sells Pasta to Fascists…and likes it.

    So tell you what, Capo Barrila; We’re just going to take your words at face value; That you Hate Gays, think yourself Superior to them, live in a dream world where you and all the little catholic bishops around you dance on the graves of the LGBT you have killed with your words and deeds…

    …and We will simply buy another pasta.

    Our intent and millions like me with our boycott?

    To put BARILLA PASTA out of business and more importantly…

    Put YOU on the street with no job.

  14. patrick says

    I am MUCH more offended that he’s now insulting my intelligence than I was when he was merely insulting my sexuality. So now he’s displaying a belief that gay people are stupid and naive and gullible. Girl, we grew up gay in a straight world of homophobes like you and we survived. We did that by leaving our naiveté on the schoolyard. Tell your story walking.

  15. daws says

    So he just changed his opinion in ~3 days? I find these public apologies insulting. He still feels the way he did, he just had powerful people breathing down his neck telling him he’s going to cost them a lot of money so suck it up and kiss ass for a few minutes.

    Then you can go back to finding the gays disgusting. Which is what he’s doing now. He finds all of this ridiculous and probably hating the fact that he had to do the apology.

  16. Mary says

    For his penance we should sentence Mr. Barilla to a year and a half on Towleroad trying to defend his views and his change of heart. It would be great punishment. Kiwi would be telling him to go die in a car fire. TJ would be accusing him of lacking a heart no matter how kind he tried to be to gays. Ernie would keep telling him that judges will force him to end up on the right side of history whether he likes it or not. Various posters will insist that only gay or bisexual tendencies are responsible for Guido’s interest in Towleroad (“me doth think the guido protests too much”) And no matter how much he may try to convince us he’s changed, David Ehrenstein will continue to call him a troll. Even Rick/Jason/Ratbastard wlll not relent, criticizing him for too much sympathy toward femme gays and not enough toward masculine gays.

    Poor Mr. Barilla would end up leaving Towleroad, vowing never to say anything derogatory about gays again. Let’s face it, guys. Towleroad is fun, but it can be a real lunatic asylum sometimes! Barilla’s parting comments? “Man….and they say ITALIANS are crazy!”

  17. woody says

    why does he think we’d like to meet with him?
    if he’s sincere, he should start making tv commercials with gay parents feeding a baby pastina. we’re not here to help him out.

  18. Homo Genius says

    On the plus side — This made the rounds with the “gay” sites very early but I wasn’t going to hit my “friends” with yet another boycott and bitching. Didn’t need to because so many straight friends picked up on it real quick and were dissing them right and left. So its good to know that people do have our backs and this just isn’t tolerated any more.

  19. chris says

    My favorite thing about this is that he has turned it into a lose/lose. At least Hate Fil-A was able to capitalize on the company’s bigotry by getting more business from fellow bigots who actually liked the company’s hateful stance. Here, Barilla has lost gay people and supporters but backpedaled in a way that won’t make haters happy, either.

  20. says

    Well, that’s not what I’d say in this case, Mary, but a valiant multiple impersonation attempt!

    In this case, I thank Guido for showing us his true colors the other day, giving his honest opinion about gay families. With this valuable information we can now stop unwittingly buying his products and choose among more gay-friendly brands of which there are a number, pasta not being a rare item.

    His apologies don’t ring true, his original statement did, so what he has to say from this point forward is mainly of interest in observing how quickly the power of the Internet can turn a cocky Italian into a limp noodle.

  21. e.c. says

    We should also note that Guido’s idea of the “sacred” family is one where the woman does all the cooking and cleaning while her husband and sons treat her like the maid. It isn’t just gay families that he needs a lesson in, it’s ALL families.

  22. *****overTX says

    Why not save American jobs and buy American made pasta. Support the American economy and buy American made pasta, or better yet, get off the couch and buy a pasta maker and learn to combine flour, salt, and water and possibly some flavorings and make your own fresh pasta. Better tasting, fresher, and better for you and the environment. It also gives you something to do with the kids and the grandkids and promotes spending quality time with the family.

  23. m says

    Save your boo hoo bullsh*t. We don’t care. Now go drown your sorrows in a big plate of hate. The only thing you can do to help your company now Guido is to sell it. Because if you have anything to do with it . . . . well hope you like your own pasta because no one else does. Caio baby.

  24. Bob R says

    During your interview, Mr. Barilla, you spoke candidly and I believe from your heart. You even commented that you stood by your words following the uproar. You not only insulted gays, gay families, gay adoption, but also women. Now you are being pressured by family and your corporate management to somehow atone for your honest, but ill advised statements. The damage is done. The words have been spoken, plainly and clearly and now any apology you might utter will have its sincerity questioned and will most likely be dismissed as nothing more than damage control. I don’t see anyway out for you or your company. The damage has been done. Gays will remember you as the pasta maker who told them to eat some other pasta makers pasta. They are. And they will for a long time to come. Go away Guido.

  25. Javier says

    Classic damage control. I say continue the boycott and hit him hard in the pocketbook. Then he’ll think twice in the future from making such disturbingly ignorant and bigoted comments. The bigot only learns (or pretends to) when it hits them where it hurts.

    Buy Bertolli if they are supportive of LGBT people and their families.

    Sometimes the vote we make with our wallet is the strongest one we have.

  26. Stu-Stu says

    The initial remarks were so clearly that of a conservative Italian, that any attempt to state that he did not mean what he had said is ludicrous. Instead he is offering an apology, one that is so clearly written by his PR department. This all about money and not having changed his views, especially in such a short period of time. It’s all about money. Sad pathetic man.

  27. Joe in Ct says

    @ *****OVERTX — You may be surprised to know that Barilla pasta distributed in the U.S. is made in Iowa. It is American made. So Guido’s boneheaded remarks are impacting their global business and workers at their plants here too.

    He’s an idiot, but I suspect Guido’s learned an invaluable lesson — to keep his culturally ingrained bigotry under wraps.

  28. E. Carpenter says

    Some Barilla-owned brands which don’t have “Barilla” in the name:

    Alixir — alcoholic beverages,
    Crisp’N Light — biscuits, cookies,
    Cucina Mediterranea — Frozen main dishes,
    Fantasie Del Sole — many food products,
    First Fast — coffee, other food products
    Italy’s #1 Pasta — pasta,
    Macine — baking powder, salt,
    Mulino Bianco — baked goods,
    Natura Al Dente — many food products,
    NutriPlus — pasta,
    Orizzonti — coffee, other food products
    Pan Di Stelle — biscuits, cookies,
    Pavesi — Coffee,
    Pavesini — baked goods,
    Plus — sauces,
    Restaurant Creations — pasta sauces,
    Ringo — baking powder, biscuits, cookies,
    Ritornelli — biscuits, cookies,
    Share The Table — baking pans,
    The Choice of Italy — pasta,
    Voiello — coffee, other food products
    Volare — semolina-based snack foods

  29. acorlando says

    “I’ve never discriminated against anyone.”

    So Guido, your HR site lists nothing about LGBT non-discrimination policy. Or partner benefits. I am sure you accidentally left that out.

  30. JerseyGirl says

    Look, this is just my two-cents’worth. I am not anti-ANYBODY. However, I am a disciple of Jesus Christ, which means I try to follow the Bible in its entirety. Sadly, like most folks, I fall short of the mark. But…doesn’t Guido have the same right to have the courage of his convictions as a gay person? And does that follow automatically that he HATES? Example: I happen to be married to a rock drummer. I have also come to that part of my life where I like my music to be a bit more mellow. So if he’s playing a Dave Weckl tape (and it’s just Dave drumming), I find it crazy-making. Does this mean I hate my husband, or Dave Weckl, or drums? NO! It just means I like the sound of drums to be mixed in with some other things, like guitars, maybe. Yeah, what Guido said was ill-advised (from a business perspective), and of course anyone has the right to boycott any product. But from where I sit, Guido is just one person. How many of you are voicing this venom? That sounds a lot like what we used to call ganging-up on a person. It sounds like bullying. It sounds like a hate campaign. Guido is echoing the values he learned in his family and in his church. If those values are not your values, that’s between you and the LORD. But the real hate seems to be spewing from the gay community.

  31. JerseyGirl says

    Look, this is just my two-cents’worth. I am not anti-ANYBODY. However, I am a disciple of Jesus Christ, which means I try to follow the Bible in its entirety. Sadly, like most folks, I fall short of the mark. But…doesn’t Guido have the same right to have the courage of his convictions as a gay person? And does that follow automatically that he HATES? Example: I happen to be married to a rock drummer. I have also come to that part of my life where I like my music to be a bit more mellow. So if he’s playing a Dave Weckl tape (and it’s just Dave drumming), I find it crazy-making. Does this mean I hate my husband, or Dave Weckl, or drums? NO! It just means I like the sound of drums to be mixed in with some other things, like guitars, maybe. Yeah, what Guido said was ill-advised (from a business perspective), and of course anyone has the right to boycott any product. But from where I sit, Guido is just one person. How many of you are voicing this venom? That sounds a lot like what we used to call ganging-up on a person. It sounds like bullying. It sounds like a hate campaign. Guido is echoing the values he learned in his family and in his church. If those values are not your values, that’s between you and the LORD. But the real hate seems to be spewing from the gay community.

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