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Jimmy Kimmel Tricks NY Fashion Week Groupies into Raving About Non-Existent Designers: VIDEO


On Jimmy Kimmel's latest edition of 'Lie Witness News', he interviews naive New York Fashion Week groupies about designers that don't exist — Joe Isuzu, Ricardo Montalban, Eddie Munster, Meadowlark Lemon, George Costanza — and current trends like poop and watermelons on the models' heads.

All interviewed are quite confident they know what they're talking about: "It's fashion. Look it up!"


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  1. A RIOT! Thank goodness for Levi's, Brooks Brothers, and Lands End, my fasion troika.

    Posted by: Ken | Sep 12, 2013 8:57:06 AM

  2. Some of these people look like they were hit by the Culture Club tour bus.

    Posted by: Jack M | Sep 12, 2013 9:37:59 AM

  3. Hillarious clip. Not surprising that these guys couldnt spot a fake design trend from genuine style or taste - look at what they are wearing!

    Posted by: Tristram | Sep 12, 2013 9:42:52 AM

  4. Well, irrefutable proof that people are stupid.

    Posted by: Jon | Sep 12, 2013 9:43:37 AM

  5. This only shows a lot of people will do or say anything to be on TV.

    Posted by: Billy | Sep 12, 2013 10:16:19 AM

  6. This is hipsters in a nutshell.

    Posted by: Sam | Sep 12, 2013 11:44:29 AM

  7. This is brilliant, since it shows how phony and shallow most fashionistas truly are.

    Posted by: Jim | Sep 12, 2013 12:18:44 PM

  8. This is brilliant, since it shows how phony and shallow most fashionistas truly are.

    Posted by: Jim | Sep 12, 2013 12:18:45 PM

  9. I saw this and my life I'll see this on towleroad tomorrow. Andy should also post the interview with Tim Gunn, which was really good.

    Posted by: EchtKultig | Sep 12, 2013 12:43:38 PM

  10. Lie Witness News is such a funny bit. Do they have to get written permission from the people they interviewed to air it? If yes, it is good to see that the people can laugh at themselves for falling for the bit.

    Posted by: andrew | Sep 12, 2013 12:54:32 PM

  11. Andrew, I've wondered that. But I think if you consent to the interview before it starts, they've got you by the balls, so to speak. There's no going back. Of course they ask them, with camera rolling, "would like to be interviewed for national television", not "would you like to be made a fool of on the Jimmy Kimmel Show". Then they have documentation that you were not coerced.

    Posted by: EchtKultig | Sep 12, 2013 4:30:20 PM

  12. "It's called fashion, look it up."


    Posted by: Nat | Sep 12, 2013 5:11:28 PM

  13. Poseurs all

    Posted by: Peter | Sep 13, 2013 9:27:38 AM

  14. I always get a giggle out of these. But I also wonder if perhaps there isn't some coaching done prior to filming.

    Posted by: Dr. Christopher Blackwell | Sep 15, 2014 1:38:45 AM

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