Comments

  1. northalabama says

    so good to hear yahoo is coming back after being gone so long, i hope they do well. how many years have they been away?

  2. Jaxxon says

    oh my. if that logo is the result of a Yahoo! team spending their Saturday and Sunday pouring over every minute detail, then it’s no wonder that Yahoo! is in a world of hurt.

  3. says

    The Logo does not match the modernity of the site’s recent redesign. It looks like an adjusted version of Optima, which is a type face I am not fond of. I think they showed better logo options throughout last month. I am disappointed but I will wait and see how it is used throughout the brand before I dig a grave for it.

  4. says

    They forced all of their telecommuting employees to come back into the office and that was the best logo they could come up with??

    At least it’s not as nasty as the logo changes at Wendy’s and Arby’s this year..

  5. BobN says

    ” if that logo is the result of a Yahoo! team”

    That logo is the result of the CEO getting personally involved. But that’s why they pay them the big bucks…

  6. johnny says

    As a designer who creates logos for corporations all over the planet, this offends me on a number of levels.

    The fact that a company as large as Yahoo would devote only 2 days to the exploration and creation of a logo is completely insane.

    The fact that the CEO was involved during the design phase instead of only the approval phase is irksome.

    And the results pretty much speak for themselves. This “new” logo is neither fresh nor sophisticated and breaks absolutely zero new ground in design.

    You get what you pay for, Yahoo.

  7. Geoff says

    It’s terrible and embarrassing when so much trumpeted “work” ends with a product so “meh”. Look, if it now burped the baby and washed the car, too, maybe…but…um…

  8. Paul R says

    That CEO is an idiot. If only somehow could have had the power to appeal to her good sense and tell her to stay the hell away. I know nothing about design programs, and I could have created that in 5 minutes.

  9. tinkerbelle says

    Pathetic. REALLY pathetic.

    A logo is very important, as it’s all about image and how the consumer relates (or not) to that image. This is called “branding”. When it’s done well, it can do wonders. When not, well, look where Yahoo has been going recently. I agree, leave it to the professionals, it’s a métier, graphic design.

    What’s the weird matrix this thing is sitting on? Doesn’t have anything to do with Illustrator as far as I can see…

  10. redball says

    the image shown at top (with the grid background) is NOT the yahoo logo.

    go to 0:51 in the video to see the actual logo. it’s actually kinda cute.

    and the video makes you like it even more bc of all the intricacies involved (i’m not a designer so seeing the process depicted was pretty eye-opening for me)

  11. Michael says

    That took you that long? I understand design. I also understand when you’re just wasting time and money.

  12. Victoria says

    I don’t think I have ever appreciated any of their logos. Yahoo logos always appear as though an enthusiastic, but clueless, teenager has designed it. That’s just my opinion – take from that what you will.

    They have tried, and ultimately failed, to say too many different things at once. The resulting logo is mediocre at best. To me it shows “lazy panic”, and too many people involved.

    I guess it could have been worse. They could have used a photo as part of their logo. Or comic sans.

    To sum it up: Really meh.

  13. the crystal methodist says

    wow. a “designer” wrote a word. one word in hollow block letters. thousands are discussing, debating, analyzing and critiquing the word. one single word made up of five block letters. this world has gone completely mad.