Germany | News | Olympics | Russia | Sochi Olympics

Are Germany's Sochi Olympics Uniforms Pro-Gay Propaganda, or Just Ugly?


The German publication Spiegel reports that Germany's extremely colorful Olympic uniforms for the Sochi 2014 Winter Games are being called out by many on social media as a silent protest against Russia's anti-gay laws.

Reports Spiegel:

The teams' hats have a stripe reminiscent of the German flag set in bright blue and red color schemes. The overall look is puffy and bright, or, as German daily Die Tageszeitung described it, "a cross between a pot-bellied pig and a parrot."

The uniforms were created by German designer Willy Bogner, in cooperation with Adidas and the shoe company Sioux. Bogner claims they were an homage to the aesthetics of the 1972 Munich Summer Games and said he wanted to create a "celebratory design, inspired by the great atmosphere of the times."...

But other commentators have seen a more explicitly political message in the uniforms. On Twitter, German users interpreted the uniforms "as a rainbow pattern" and as a "clear political statement." "Looks great, like a gay and lesbian pride parade," wrote one user. "Extremely hideous -- but a well-intentioned move supporting the rights of gays and lesbians," wrote another. The official description, which claims the outfits "were created using colors and materials specially tailored to the conditions in Sochi" seemed to, in ambiguous fashion, support that interpretation.

Others are reportedly mocking them as a tribute to Apple's iOS 7 operating system.

The German Olympic Sports Confederation denies those theories:

The DOSB spokesperson, Christian Klaue, told Die Tageszeitung that "the uniforms are not a protest," and said that the designs had been finalized before the Russia protests had even begun. Michael Vesper, general director of the DOSB, said, "This is just a fashionable jacket.

What do you think?

Feed This post's comment feed


  1. a "celebratory design, inspired by the great atmosphere of the times."...

    Epic fail!

    Posted by: fashionvictims | Oct 2, 2013 8:56:58 AM

  2. This is like what happens when your well-meaning straight friend shows up at a pride parade wearing a rainbow clown afro wig. However I'm going to take it as a plus.

    Posted by: Alessar | Oct 2, 2013 9:02:16 AM

  3. Alas, "pro-gay propaganda" and "just ugly" are not mutually exclusive categories.

    Posted by: Gregory In Seattle | Oct 2, 2013 9:08:52 AM

  4. Peter Max lives!!!

    Posted by: dixichuk | Oct 2, 2013 9:11:26 AM

  5. Sometimes an ugly rainbow outfit is simply an ugly rainbow outfit and nothing more.

    Posted by: johnny | Oct 2, 2013 9:19:06 AM

  6. Most winter apparel is godawful to begin with, but those orange bottoms are a war crime. The jackets are fun, though. I like it with the white bottoms for the olympics. Then again, when it comes to white bottoms, I might be a little biased.

    Posted by: Robert | Oct 2, 2013 9:23:58 AM

  7. I guess everything has to be black, gray, white or off white this year.
    Perfect for Russia. I remember a film parody commercial of an Eastern Europe fashion show and all the models looked like 250 pound prison guards with flashlights.

    Posted by: MIke | Oct 2, 2013 9:26:12 AM

  8. Watch out, These outfits are going to be in Sacha Baron Cohen's next movie!

    Posted by: spg | Oct 2, 2013 9:26:56 AM

  9. I like it and the colors aren't abrasive ; they blend well together. It's cheerful and bright. All too often a uniform is synonymous with war, authority or drone workers. It's nice to see a group of people wearing something that goes against type.

    Posted by: noodles | Oct 2, 2013 9:33:29 AM

  10. @Mike, FAVORITE commercial EVER! It was for Wendy's. It's available on YouTube.

    As for the outfits. There's nothing remotely gay or rainbow about them. They're hideous.

    Posted by: TampaZeke | Oct 2, 2013 9:35:01 AM

  11. One should use extreme caution when looking to the aesthetics of 1972 as design inspiration. Major fail.

    Posted by: Mitch | Oct 2, 2013 9:46:08 AM

  12. I wore it better. :-)

    Posted by: AngelaChanning | Oct 2, 2013 10:05:32 AM

  13. let's not forget:

    Germany's chancellor is anti-gay and thinks gay people are second class
    IOC chief who is German and is Putin's friend thiks anti-gay laws are "wonderful"
    Germany is the only major European economy without same-sex marriage

    Posted by: litper | Oct 2, 2013 10:06:13 AM

  14. Someone is stupid enough to bring up the '72 Munich Olympics where and when Black September with the help of German Neo-Nazis committed the Munich Massacre? What a f-cker. That's one of the worst Olympics ever.

    Posted by: unruly | Oct 2, 2013 10:16:50 AM

  15. Hard to say. Maybe both.

    Posted by: Matt27 | Oct 2, 2013 10:33:01 AM

  16. They were designed by someone from a country not known for its cutting-edge fashions.

    I'll opt for "ugly".

    Posted by: jamal49 | Oct 2, 2013 10:39:37 AM

  17. What the hell!?!

    Are you saying because they are ugly, they must be gay, or is it the multi color striping, that is no where close to any gay symbol whatsoever?

    What is it about the uniforms that are suppose to be gay?

    Posted by: Tim S | Oct 2, 2013 10:46:47 AM

  18. ROFL, I just... Don't know WHAT to think about that getup... It looks like something my mom would have dressed my sisters up in back in the 80's, ROFL

    Posted by: OMG Really | Oct 2, 2013 11:00:02 AM

  19. The amazing thing is that guy is so good looking that even in that get-up he's attractive.

    Posted by: Hagatha | Oct 2, 2013 11:06:10 AM

  20. The repugnant German Olympic uniforms are NOT a "silent protest against Russia's anti-gay laws." THEY ARE APPALLINGLY GROTESQUE! Nor are they "cheerful and bright" as one apparently blind poster offered, (A gory car accident would be more cheerful and bright by comparison.), they have absolutely nothing to do with LGBT rights and they are certainly ANYTHING but SILENT. Even fairly good looking models in their own right have difficulty carrying off this monstrous assault on the eyes without looking totally unsightly themselves. This is a BIG FAIL for the "artistic" designer who must be some sort of Neo-Nazi wannabe pure and simple. Have a feeling that they will be right at home with what already portends to be an ugly anti-gay Olympics in Sochi . . .

    Posted by: Mike | Oct 2, 2013 11:25:53 AM

  21. Noodles, I agree. They are for a celebration and they are different and fun.

    Posted by: trees | Oct 2, 2013 11:34:34 AM

  22. Agree with you on that HAGATHA. He is very HOT despite having to wear that!

    Posted by: Mike | Oct 2, 2013 11:42:53 AM

  23. Well, no one need worry that they will be shot by a hunter mistaking them for wildlife.

    Posted by: Felix | Oct 2, 2013 12:43:37 PM

  24. Unruly: exactly my thought!

    Posted by: David R. | Oct 2, 2013 1:52:38 PM

  25. My vote is "just ugly."

    Posted by: Jerry | Oct 2, 2013 3:32:29 PM

  26. 1 2 »

Post a comment


« «Lambda Legal To Fight Stay Of Judge's Ruling Legalizing Gay Marriage In NJ« «