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'Dumb Starbucks' Parody Coffee Shop Brews Up Four-Hour Lines in L.A.: VIDEO

Dumbstarbucks
(twitter ed lee)

Long lines are forming at a "Dumb Starbucks" coffee shop at 1802 Hillhurst in the Los Feliz neighborhood of Los Angeles. The shop looks and feels like a regular Starbucks but the word "dumb" precedes every branded item sold there. And the whole thing feels a bit like a Banksy stunt.

Head inside the store and listen to some interviews with customers and the dumb barristas, AFTER THE JUMP...

Long lines are forming:

It has its own Twitter account which has been tweeting out photos, like this one of the menu:

Here's its legal FAQ:

Head inside the store and listen to some interviews with customers and the dumb barristas.

Watch, AFTER THE JUMP...

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Comments

  1. I think it has something to do with Shia LaBeouf

    Posted by: mike | Feb 10, 2014 9:21:38 AM


  2. A letter from Starbucks legal department arrives in 5...4...3....

    Posted by: Andrew | Feb 10, 2014 9:22:24 AM


  3. I don't get it. Cue the dumb jokes.

    Posted by: Mark | Feb 10, 2014 9:29:47 AM


  4. How utterly and totally stupid. Everybody looking for their 15 minutes of fame!!!

    Posted by: Tom | Feb 10, 2014 9:44:59 AM


  5. This is the stupidest thing I have seen in a while. How is it a parody to just throw the word "dumb" in front of everything? I don't know that parody guidelines apply to trademarked items, especially if the parody is seeking to make money from the same thing as the parodied item. (It's one thing to sell mugs or T-shirts with "dumb Starbucks" on it to kick them; but for them to compete in the field of coffee making, too by using the name Starbucks has to cross a line. I'd say if anything this store is making fun of the people who are standing in line for a cup of coffee more than Starbucks. This does feel like a Banksy thing, a moden "artistic" statement or a study where the work is not an item but faux version of reality created to study people's reactions more than making a statement related to the coffee industry.

    Posted by: Macguffin54 | Feb 10, 2014 9:47:50 AM


  6. Four hour lines for people who are so dumb themselves that they think calling Starbucks dumb is clever. It's painful.

    Posted by: UFFDA | Feb 10, 2014 9:57:29 AM


  7. Dumb, good adjective here

    Posted by: Sean | Feb 10, 2014 10:04:58 AM


  8. That's a lot of $ to spend on a stunt.

    Posted by: ratbastard | Feb 10, 2014 11:03:02 AM


  9. Some of you guys may not be familiar with Banksy. Its very likely one of his pokes at society, but the satire is lost on idiots of LA who of course think its a reality show all about them.

    Posted by: JWL | Feb 10, 2014 11:04:43 AM


  10. Yeah, this is Dumb.

    Posted by: Adam | Feb 10, 2014 11:20:20 AM


  11. This seems fishy to me. I think Starbucks would have had them shut down right away. The parody law thing is pretty flimsy. Imagine "Dumb Disneyland", Disney would make damn sure you, your business, and your family disappeared. I'm betting Starbucks is behind it or someone's going to get sued.

    Posted by: Morgan Newton | Feb 10, 2014 11:27:43 AM


  12. Dumb is a perfect word for this concept.

    Posted by: J. Alan | Feb 10, 2014 11:30:42 AM


  13. This so reeks of Banksy, it's incredible. The funniest thing I've seen.

    And an excellent statement on the power of herd mentality and mass marketing and media effects.

    Posted by: BackseatDevil | Feb 10, 2014 11:41:24 AM


  14. Just shows how desperate people in LA are to be hip....four hours? Come on people. What I miss is the great little restaurant (Gastronomico) that was there before this ridiculous attempt at coolness.

    Posted by: NWC | Feb 10, 2014 11:48:49 AM


  15. F*cking hipsters.

    Posted by: CHRISTOPHER I | Feb 10, 2014 1:04:57 PM


  16. I think it's Funny. Lol

    Posted by: Anthony R | Feb 10, 2014 1:30:23 PM


  17. This is so NOT Banksy. This is stupid. Give the guy some credit.

    Posted by: D.R.H. | Feb 10, 2014 3:05:05 PM


  18. Um, Weird Al Yankovic gets permission from the people he spoofs.

    It is not enough to simply claim that it is "art." The very fact that the people admit that they are using the logo "for marketing purposes" gives lie to the claim that this is "art." Parody requires that you expand and comment upon the target, not simply appropriate the symbol for conventional use.

    This won't last.

    Posted by: Rrhain | Feb 10, 2014 3:25:20 PM


  19. Now, NOM is saying how much they love the "dumb starbucks" cafes...
    So, whatever humor was in it is gone now. Once bri bri likes something, it's cool is gone.
    http://www.nomblog.com/38906/#sthash.zhxH11Nc.dpbs

    Posted by: woody | Feb 10, 2014 6:29:07 PM


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