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American Olympian Christian Niccum Rips Viral Ad Which Depicts Luging as Gay Sport: VIDEO


American Olympic luger Christian Niccum is angry about the now viral spot from The Canadian Institute of Diversity and Inclusion which comments on Russia's anti-gay laws by depicting luging in a sexual way, Reuters reports:

Niccum"It's a gross misrepresentation of everything. All of it seems like a lie to me," Niccum, the oldest member of the American luge team at 36 and now a three-time Olympian, told Reuters.

Added Niccum of the ad, which is set to the Human League's "Don't You Want Me":

"To compare sports to sexuality is ridiculous...When we were kids I didn't get on the doubles sled thinking, well it never even crossed my mind, that 'oh, this is gay'. You think of players, or whoever...'oh it's male on male contact so something is going on'. It's just sportsmanship. When did we come so sexual about everything? Kids don't think that way and now they're having commercials and promoting that this is the way sports are. I just think it's too bad. It made me really think when I was a kid. Those types of thoughts never crossed my mind and now they are promoting diversity using our sport. I don't think it's fair for people that do have same sex attraction that they are using sport to promote their lifestyle. It's not that way at all. To make those comparisons, I think it's sad."

You can view the spot, which has been viewed more than 4.8 million times, AFTER THE JUMP...

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  1. Goodness, did they photoshop the pearl clutching of Mary out of in this pic here, Andy?


    Posted by: Chitown Kev | Feb 11, 2014 11:05:08 AM

  2. Methinks the laddie doth protest too much.

    Posted by: Gregory In Seattle | Feb 11, 2014 11:06:36 AM

  3. So what he's saying is that one's sexuality has nothing to do with participating in sport, so there's no reason gays shouldn't be included.

    Posted by: moike | Feb 11, 2014 11:11:27 AM

  4. This guy needs to stop taking things so seriously. And acquire a sense of humour. For an athlete, he's a poor sport.

    Posted by: David From Canada | Feb 11, 2014 11:14:10 AM

  5. "I don't think it's fair for people that do have same sex attraction that they are using sport to promote their lifestyle."

    Sounds like a press release from The FRC or NARTH.

    Posted by: Chris | Feb 11, 2014 11:15:04 AM

  6. He's sense of humor whatsoever.

    Posted by: Mark | Feb 11, 2014 11:15:50 AM

  7. Comparing sports to sexuality is ridiculous. Except when it's a hetero doing it, right Christian.

    Except when big bad assed football players are scared to death that another man will see his peepee. Right Christian?

    And there are NEVER any boners in wrestling. Right Christian?

    Posted by: SERIOUSLY | Feb 11, 2014 11:18:02 AM

  8. PS: What's wrong with using a little bit of innocent humor, to fight against homophobia? Since after all, homophobia IS rampant in sport.

    Posted by: Chris | Feb 11, 2014 11:18:41 AM

  9. But isn't gay sex just the CUTEST and most HILARIOUS?


    Posted by: Jesus | Feb 11, 2014 11:20:07 AM

  10. Oh good grief. Let me spell it out for him. People sexualize everything... hasn't he ever watched a TV ad? The difference of course is it has always been about heterosexuals... If that had been a man and a woman, I doubt he would have complained. He is right, it is silly... because it's a joke. The reason he is offended is because he has a problem with gays, and that of course is the point of the ad.

    Posted by: Gerry | Feb 11, 2014 11:21:03 AM

  11. Oh Mary,
    Let go of your pearls. It was a joke.

    Posted by: AKChris | Feb 11, 2014 11:22:10 AM

  12. He has 0 Olympic medals. Maybe he needs to focus on his sport instead of being offended by lighthearted ads.

    Posted by: reality | Feb 11, 2014 11:22:43 AM

  13. I think it's SAD when thousands of GLBT humans around the world are being tortured and killed for their sexuality and freedom to express it on a DAILY basis and insecure IDIOTS like this are "angry" about inclusion and diversity. Poor entitled Olympic "athlete". What a Whiner and Hater...

    Posted by: SFshawn | Feb 11, 2014 11:24:59 AM

  14. Because gay = butt sex. The ad is homophobic.

    Posted by: MARCUS BACHMANN | Feb 11, 2014 11:26:45 AM

  15. Using the word "lifestyle" is a real giveaway/.

    Posted by: Grady | Feb 11, 2014 11:27:14 AM

  16. It's parody Helen!

    Posted by: DenMX | Feb 11, 2014 11:35:35 AM

  17. No one could ever look at two-man luge and think it was gay at all - absolutely no one. Two fit men lying on top of one another - why I see straight men do that all the time at dance clubs. /sarcasm

    Someone should show this doofus the piece Today did a couple Olympics ago with Matt Lauer and Al Roker trying out his sport. The gay jokes flew fast and furious.

    Posted by: CPT_Doom | Feb 11, 2014 11:40:57 AM

  18. 'Lifestyle'? What a homophobe.

    Posted by: Sergio | Feb 11, 2014 11:47:33 AM

  19. You could spend a great deal of time pointing out even a tiny bit of all the heterosexual aspects and agency of sports but would it do any good?

    He's outraged at the portrayal of homosexuality in sports (even one done in humor) to help bring awareness to the life threatening situations LGBT face every day.

    Something he'll never have to worry about and he's never been forced to acknowledge. This is classic heteronormative privilege.

    Posted by: SERIOUSLY | Feb 11, 2014 11:49:24 AM

  20. He doesn't like that people now know his dirty secret, and why he chose that sport!

    Posted by: litper | Feb 11, 2014 11:55:40 AM

  21. He's not very intelligent is he.

    Posted by: jersey | Feb 11, 2014 12:07:05 PM

  22. It's great and funny comments like these that remind me of why I enjoy Towleroad so much!

    Posted by: jamal49 | Feb 11, 2014 12:18:47 PM

  23. No children were hurt in the making of or watching the luge video. It's not a lifestyle that's bring promoted: it's equality. And it's done in a humorous and tasteful style. If you see something else, then take a look inside.

    Posted by: Mitch | Feb 11, 2014 12:34:51 PM

  24. The spot trivializes homosexuality as well, reducing it to the very thing our opponents think it's about: sex, sex, sex.

    Posted by: jimstoic | Feb 11, 2014 12:50:06 PM

  25. "You think of players"

    No one mentioned wrestlers or football players. He's clearly been giving this a lot of thought. ;-) What's telling is that he doesn't say the thought never crossed his mind. He keeps repeating it never crossed his mind when he was a kid. The way he puts it, it sounds like he had to really struggle to think way back to a time when it didn't cross his mind.

    So basically, what @LITPER said.

    Posted by: JJ | Feb 11, 2014 12:51:48 PM

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