Barilla | New York | News

Anti-Gay Pasta Maker Barilla Opens Restaurant in NYC, Plans a Chipotle-Style Chain

Italian pasta maker Barilla, who last September made international headlines when he told an Italian radio show  that the company would never make an ad with gay people and if they didn't like it they could find another brand of pasta, has opened a restaurant in midtown Manhattan, the Wall Street Journal reports:

BarillaCompany officials picture the restaurant as an Italian version of Chipotle, the popular Mexican fast-food chain. Mr. Albano said he has already begun the hunt for two smaller locations in heavy-traffic Herald Square and Bryant Park.

Soon after making the remarks last September, Barilla chairman Guido Barilla apologized, and in November the company announced a Diversity and Inclusion Board, and a Diversity Officer.

It's unclear what has come of that, although on its website there is a notice for a "Barilla Diversity Challenge" in which "entrants will be asked to create short videos about diversity that will be submitted to the web community to be liked, shared and voted."

Of course the company could also learn a lesson or two from Honey Maid.

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  1. I still won't buy their pasta, and I have no intention of ever eating at their restaurant.

    Posted by: Gregory in Seattle | Mar 11, 2014 8:05:00 PM

  2. You'd think they'd open in AZ not NYC?
    I hope they fail fast.

    Posted by: GreatLakeSailor | Mar 11, 2014 8:11:32 PM

  3. The Chick-fil-A/Duck Dynasty brigade will be lined up around the block.

    Posted by: TampaZeke | Mar 11, 2014 8:15:14 PM

  4. Time to boycott

    Posted by: Carlos | Mar 11, 2014 8:16:55 PM

  5. You need to stop spreading the hate and the lies. That is NOT what was said and you damn well know it. I will purchase their pasta and if they open a local restaurant I will visit it. When someone really is a bigot, you need to speak up. When someone makes a completely harmless remark, you need to stop trying to make a mountain out of a mole hill. People and sites like this only hurt our cause more then any bigot ever could. Shame on you!

    Posted by: Sick of lies | Mar 11, 2014 8:43:01 PM

  6. well, he could succeed.
    italian food chains in america are awful.

    Posted by: woody | Mar 11, 2014 8:59:58 PM

  7. It's STILL awful pasta!!

    Posted by: JerzeeMike | Mar 11, 2014 9:06:08 PM

  8. Shut up, crybabies! They're entitled to their opinion and entitled to sell their products in NYC. You're all so uppity.

    Posted by: Roger | Mar 11, 2014 9:15:26 PM

  9. Shut up, crybabies! They're entitled to their opinion and entitled to sell their products in NYC. You're all so uppity.

    Posted by: Enchantra | Mar 11, 2014 9:15:37 PM

  10. Just last month I steered a customer away from Barilla at the supermarket. We don't forget because like enchilada says we're uppity!

    Posted by: Jeff | Mar 11, 2014 9:27:13 PM

  11. They sure entitled to their opinion. And so am i.

    Me thinks they chose the wrong city to open. You open a concept like this in NYc in the hopes that the hipster crowd and the media will propel it to national news. Its part of a launch strategy.

    I think that. The opposite will happen. You cant help but wrote abut that place without mentioning hs homophobic remarks. They will trail the launch, and i think there are enough food options that people will avoid it.

    Posted by: Randy | Mar 11, 2014 9:50:20 PM

  12. I walked past this place just today. Can't wait till it bombs and shuts down in 6 mos. The only ppl who will be eating here are the out of towners. Savvy NYC'ers know there are 500 better places to get pasta than from this homophobic brand.

    Posted by: greg | Mar 11, 2014 9:53:53 PM

  13. @Enchantra...and we are entitled to OUR opinion and entitled to not SPEND our money where we see fit...and it wont be on products/stores by this Ahole.

    Posted by: Chicklets | Mar 11, 2014 9:56:20 PM

  14. The fresh pasta in the deli case is so much better. I just discovered Rana Pasta sold at Vons in Southern California. Absolutely wonderful! I hear they opened a restaurant in the Chelsea Market in NYC in 2012. Anyone been?

    Posted by: Lexis | Mar 11, 2014 9:56:28 PM

  15. Roger/enchantra, We have the right to not go to their restaurant.

    Posted by: jeff | Mar 11, 2014 10:31:12 PM

  16. Sick of lies, I was invited by the CEO of Barilla to take my business elsewhere, and I have.

    Posted by: jeff | Mar 11, 2014 10:34:00 PM

  17. There's already VAPIANO, we don't need another.

    Posted by: Reality | Mar 11, 2014 10:47:04 PM

  18. There's no shortage of truly great Italian food in NYC, so this may be a tough sell even at a Chipotle-style price point.

    I certainly hope they have Barilla in the restaurant's name, so it's easy to avoid.

    Posted by: Joe in Ct | Mar 12, 2014 12:12:16 AM

  19. I'll be choosing another pasta brand, as per the suggestion of Barilla's CEO.

    Posted by: tristram | Mar 12, 2014 3:21:01 AM

  20. I was very disappointed at the headline, which might better have been "Clumsy Italian pasta heir, who MAY now get the point about Gays, opens NY restaurant"

    His clumsiness ended up getting us good publicity, so I would give him a chance to learn.

    Posted by: Bob K | Mar 12, 2014 3:45:53 AM

  21. sick of the lies

    You're the only liar here. He said gay people could take their business elsewhere.

    Enchantra/Roger/Troll with many names

    He is entitled to his opinion. He is not entitled to have his opinions be free from criticism, and his opinions are not entitled to respect. And self-respecting (or "uppity") gay people (which you and sick of the lies clearly are not, assuming you're not the same person) can chose to spend their money elsewhere and call for a boycott of someone who made it very clear he doesn't want the business of them or their supporters. Now go wallow in self-loathing.

    Posted by: KYLE | Mar 12, 2014 3:59:10 AM

  22. absent a convincing mea culpa, the sacking of the big mouthed, bigoted heir, and a handsome recurring cash commitment to lgbt pet causes, like the trevor project, or god's love we deliver, i say we show them our wrath.

    Posted by: bandanajack | Mar 12, 2014 5:11:01 AM

  23. I saw his pasta at the Associated supermarket this week priced packages for $5. Been around that range for a few months now. I'm staying with Luigi Vitelli.

    Posted by: DannyEastVillage | Mar 12, 2014 6:41:12 AM

  24. sorry--that's "priced FIVE PACKAGES for $5."

    Posted by: DannyEastVillage | Mar 12, 2014 6:41:47 AM

  25. A diversity challenge? LOL. Come on. Why give money to a jerk who obviously doesn't care about diversity other than as marketing gimmick to fill is pocket?

    What are the hiring and employment practices of the company? Are there openly gay people on staff? Are there gay managers?

    Also, who needs the extra carbs? LOL

    Posted by: Martin | Mar 12, 2014 7:36:31 AM

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