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OK Go's New Video 'Writing on the Wall' is an Amazing One-Shot Visual Illusion: VIDEO


OK Go are a four-man Rube Goldberg optical illusion machine in their new one-shot video for "Writing on the Wall", which takes a proud place near the top of the band's visual canon. And the track is one of their best in recent memory.

Check it out, AFTER THE JUMP...


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  1. OK, that was awesome.

    Posted by: Wow | Jun 17, 2014 1:15:09 PM

  2. WOW, I second that! Awesome!

    Posted by: Rad | Jun 17, 2014 1:39:43 PM

  3. Fun as usual, but not in any way a Rube Goldberg machine.

    Posted by: Kakapo | Jun 17, 2014 2:32:37 PM

  4. I third that. Awesome!

    Posted by: Steve | Jun 17, 2014 2:37:15 PM

  5. "No, honestly Officer, I didn't lie. It was a verbal illusion."

    What is Truth, anyway?

    Posted by: Christopher | Jun 17, 2014 3:02:02 PM

  6. So fun! I feel bad for this poor band, though. They keep having to do crazy, big concept, expensive videos and radio basically ignores them and their music sales struggle.

    Posted by: Robert | Jun 17, 2014 3:46:56 PM

  7. Their music videos are always tremendous, but what surprised me was how great the song was. I'll have to check out their new record.

    Posted by: Thomas | Jun 17, 2014 4:55:12 PM

  8. It's all very fun and clever, but there is such a thing as making a video that completely overwhelms and/or undermines the music that you think you are trying to promote.

    Posted by: BusterLA | Jun 17, 2014 8:15:13 PM

  9. @busterla: much like every Michael Jackson video.

    Posted by: parkrunner | Jun 17, 2014 9:13:23 PM

  10. Super cool!

    Posted by: Dr. Christopher Blackwell | Jun 17, 2014 11:25:33 PM

  11. Made possible by Michel Gondry. (and..yeah…does andy know Rube Goldberg….?! Me thinks not.)

    Posted by: jeff | Jun 17, 2014 11:52:01 PM

  12. I always wonder how they do these videos in one take. This was their most intriguing, probably took like 1000 times more time de do than actually writing and recording the song. I love OK GO's music (though this song has New Order written all over it) and I don't think the videos overwhelm the music at all, they're just parallel works of art, an extremely pleasant bonus.

    Posted by: tinkerbelle | Jun 18, 2014 5:29:57 AM

  13. Rube Goldberg is associated with the band ever since This Too Shall Pass. It was the ultimate Rube Goldberg video. If you haven't seen that one you've got to check it out.
    This new one's a brilliant follow up.

    Posted by: Dw | Jun 18, 2014 7:31:50 AM

  14. @Tinkerbelle

    It's not all done in one take. If you look close enough there are parts where it breaks your vision with some sort of element so that it looks like it's still happening in one take. For instance, the first cut happens at 0:58 when the camera moves up from the light blue polka dots to the black and white stripes. There are no actors present in this shot so they can just leave the camera in that position and keep there until the actors are ready. The smooth upward motion can be kept consistent with a motion control rig. It would be impossible to do the wardrobe changes and such if they did this in one take.

    Posted by: Unicorn | Jun 18, 2014 5:38:24 PM

  15. Wow. Must have taken forever to set up. Keeno song, too. Shiny, happy people music!

    Posted by: throwslikeagirl | Jun 19, 2014 1:09:03 PM

  16. How ancient is the average person on Towleroad? I wasn't impressed for even a second.

    Posted by: Sergio | Jun 20, 2014 4:39:26 PM

  17. Is it me or does this sound like a New Order facsimile?

    Posted by: Wil | Jun 21, 2014 1:06:21 PM

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