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Gay Males Choose Ellen Degeneres As Favorite Celebrity Product Endorser In New Survey

A new survey conducted by brand expert Jeetendr Sehdev found that gay men between the ages of 18 and 54 favor celebrity endorsers who are smart, female, and mature, all qualities possessed by Ellen DeGeneres, who topped the list. Her Cover Girl ads in particular were chosen as the demographic's favorite of the past year.

EllenDegeneresAround 3,000 participants were polled for the survey, and while Ellen was far and away the top-rated celebrity, other contenders included Angelina Jolie, Oprah Winfrey, Sandra Bullock and, rather surprisingly, Johnny Depp.

Variety reports:

Advertisers are increasingly eager to attract this consumer demographic. In 2013, Witeck Communications and Harris Interactive estimated that LGBT adults are armed with buying power of about $800 billion and would soon exceed 16 million in number.

Widespread popularity is one attribute that doesn’t seem to be a major factor for this demo’s approval, as Lady Gaga, Justin Timberlake, Hillary Clinton, Brad Pitt and Channing Tatum were identified as this group’s least admired celebrities.

The survey entailed asking gay males to name the three celebrities they most and least admired. Results were then assigned an index number and converted to a 100-pt scale, helping illustrate how these chosen celebs stack up against each other.

Respondents were also asked about their admiration for openly gay celebs. The top five were Degeneres, Jane Lynch, Rosie O'Donnell, Tim Gunn, and Cynthia Nixon while the lowest scores went to Ricky Martin, Portia De Rossi, Adam Lambert, Zachary Quinto, and Lance Bass. 

Head over to Variety for more statistical breakdowns and infographics.


Rose McGowan Defies Boycott, Hosts Party to Support Staff at Beverly Hills Hotel

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Actress Rose McGowan hosted a party in support of the staff of the Beverly Hills Hotel, as well as to send a message of defiant love to the hotel's owner the sultan of Brunei. 

The Dorchester Collection, to which the Beverly Hills Hotel belongs, has become the center of an international boycott sparked by the recent passage of sharia law in the southeast Asian nation of Brunei. The DC is owned by the Brunei Investment Agency, which is a part of the ministry of finance in Brunei. Stars such as Ellen DeGeneres, Jay Leno, Richard Branson, and Stephen Fry are leading calls for celebrities and those with influence to stop supporting the hotels.

"I want to assemble a group of men and women (and hopefully some adulteresses,) that would be stoned in Brunei but that will be welcome at the BH," said McGowan, reported The Huffington Post.

The party was attended by friends of McGowan who weren't convinced that a boycott would affect the sultan, but would rather have a detrimental effect on the hotel's staff. 

Reports The Huffington Post:

"Rose and I came up with the idea for this whole thing together," [McGowan's friend Amanda] Goodwin said. "We were talking on Facebook about what was going on here, and we just thought, 'Wouldn't it be great if we got together some fabulous people, gay and straight, and responded to this hate with love instead of ignoring it?'"

"Listen," Goodwin continued, "I'm gay. I'm married to a woman. I hate what the sultan is doing to people in Brunei. But I don't think that responding to what he's doing with more hate is the answer. I really feel that way. I think it's great that we're here, being gay, sitting on his sofa. I really want to gay this place up.

"A lot of people have asked me whether I'd go if it were Hitler," she said.

Well, would she?

"Probably. I think I would. I'd go, and I'd say, 'I'm a Jew.'"

McGowan isn't the first celebrity to balk at the boycott. Russell Crowe took to Twitter last week to defend the hotel's staff, whom he sees as "collateral damage" in the campaign. 


Matt Bomer Talks 'Normal Heart' with Ellen, Gets Some 'Magic Mike' Stripper Duds: VIDEO

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Matt Bomer joined Ellen for the season finale of her daytime show and of course talked about his transformative role in the HBO adaptation of The Normal Heart. Bomer talks about how much weight he lost for the film, and what it was like on the set the day that DOMA was struck down, along with other behind-the-scenes details.

He also talks about Magic Mike 2, which is a road trip film in which the men are heading to a stripper convention. Ellen, of course, has some stripper outfit options for Bomer to try out.

Watch, AFTER THE JUMP...

 He also announces that he's now on Twitter.

Continue reading "Matt Bomer Talks 'Normal Heart' with Ellen, Gets Some 'Magic Mike' Stripper Duds: VIDEO" »


Russell Crowe Defends Support of Brunei-Owned Hotels Despite Growing Boycott

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Russell Crowe took to twitter last week to defend his continued support of Brunei-owned Dorchester Hotels, despite pressure from boycotters protesting brutal sharia laws recently passed in the Southeast Asian country.

The boycott is backed by big names like Jay Leno, Ellen DeGeneres, Richard Branson (and all employees of Virgin), Stephen Fry, and Sharon Osbourne.

Crowe tweeted that his support for the hotels was not a show of support for sharia law, but rather for hotel's American employees, whom he likened to "collateral damage" in the protest. 

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Despite Crowe's tweets, the boycott continues to grow. The New York Times reports that companies participating in fashion shows in Milan and Paris, which would usually stay at Dorchester Hotels, are going elsewhere. 

“While I am sensitive to the potential impact that this issue may have on the wonderful staff at Le Meurice, I cannot in all good conscience stay there, nor can Vogue’s editors,” Anna Wintour, the Vogue editor and Condé Nast artistic director, said through a spokeswoman.

In Milan, the Principe di Savoia is the hotel of choice for large swathes of the fashion community, including representatives from Calvin Klein, Salvatore Ferragamo and a number of magazines. A Condé Nast spokeswoman said that lodging choices were “left up to the individual brands, all of which have decided not to stay at Dorchester properties for the upcoming shows,” as has Miguel Enamorado, the fashion director of Brant Publications’ Interview. (Representatives for Calvin Klein and Salvatore Ferragamo declined to comment.)

American politicians are also voicing their disgust, not by boycotting Dorchester hotels, but by calling for Brunei to be removed from Trans-Pacific Partnership trade talks unless they "address these human rights violations."


Jim Parsons Chats With Ellen About Marriage and His Role in ‘The Normal Heart’ - VIDEO

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Actor Jim Parsons stopped by Ellen last week to chat about his upcoming role in the HBO movie The Normal Heart – a role Parsons also plays in the Broadway version of the production.

In the interview, Parsons talked about the importance of sharing with the public the story of the early AIDS crisis, which he describes as “a real life horror movie in many ways.”

And in a separate clip, Parsons talks about his 10-year relationship with boyfriend Todd Spiewak - with Ellen repeatedly pressing him on why the couple hasn't gotten hitched yet.

Check out the clips, AFTER THE JUMP

The Normal Heart premieres tonight on HBO. Check out our review of the film here. 

Continue reading "Jim Parsons Chats With Ellen About Marriage and His Role in ‘The Normal Heart’ - VIDEO" »


Catholic School Sends Invites with Ellen DeGeneres's Photo, Recants, Promises to Destroy Them

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A Catholic school principal in Bucks County, Pennsylvania has apologized to parents for sending a student-dance invitation featuring a photo of Ellen DeGeneres. 

Philly.com reports:

It was "completely wrong" to use DeGeneres' picture because the lesbian celebrity "lives her life outside the teachings of the Catholic Church," St. Andrew Elementary School principal Nancy Matteo wrote in an email to parents on Tuesday.

...

In the email, Matteo says she was "obviously NOT thinking" when she let the invitation to the June 8 dance be distributed with DeGeneres’ photo.

"Perhaps I was distracted by the Oscar," she wrote, calling the entertainer a "poor role model."

"A role model, as defined by Webster's Dictionary, is a person who is unusually effective or inspiring in some social role, job, position, etc.," the email says. "This does not describe her at all. We work so hard to be good role models and then I go and do something stupid!"

Matteo said that she wants all students to return their invites so that she can personally detroy them.

Read the full story at Philly.com.


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