Earlier this week, the WNBA launched a marketing campaign to help recruit LGBT fans to its games, becoming the first professional sports league to do so.
The AP reports:
The effort, which begins with the launch of a website Wednesday, includes having teams participate in local pride festivals and parades, working with advocacy groups to raise awareness of inclusion through grassroots events, and advertising with lesbian media. A nationally televised pride game will take place between Tulsa and Chicago on Sunday, June 22. All 12 teams will also have some sort of pride initiative over the course of the season.
"For us it's a celebration of diversity and inclusion and recognition of an audience that has been with us very passionately," WNBA President Laurel Richie said. "This is one of those moments in the 'W' where everybody comes together."
Brittney Griner, one of the handful of openly gay WNBA athletes, praised the new campaign and said she plans on wearing rainbow-colored shoes during the month of June in support of the initiative.
"I'm so glad that we're finally making a push to the LGBT community who is a strong supporter of the WNBA," said Griner, who served as grand marshal of the Phoenix Pride parade last season. "Our league being the first to make that push and bring more attention to it is great. We'll pave the way and show its fine and there's nothing wrong with it. More sports need to do it. It's 2014, it's about time."
Check out the AP interview with Griner, AFTER THE JUMP...