Copyranter writes of this AIDS Committee of Toronto prevention ad: "Here, Due North Communications in Toronto created this reptilian syphilian creature for the AIDS Committee of Torontowarning men with HIV (and only men, judging by the poster) thatvenereal disease hits them harder and faster (that's whatshe…nevermind). Curious that a 'fishy' creature was used in a postertargeting gay men. Tagline: 'It's serious and it's here.' Very serious.So…let's create a silly little ad with lazy copy to convey the gravitasof the issue."
The poster that the ad parodies, AFTER THE JUMP…
