David Beckham is launching his own men's wear brand and fragrance, WWD reports:
The L.A. Galaxy midfielder has been busy working with a design team for his long-rumored bodywear line, confirmed Beckham to WWD. The new fragrance, called Homme by David Beckham, will be in stores this September. It joins existing scents David Beckham Instinct, which launched in 2005, and Intimately Beckham, a his-and-hers duo with wife Victoria Beckham, which was introduced in 2006.
Said Beckham: “It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love…I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished. I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani."
Beckham's logo, above, features a football cut-out:
The mark was created by Alasdhair Willis, founder of Announcement Creative and husband of designer Stella McCartney. It features the David Beckham name in the Replica Pro font, with a circular hole punched out of the script. The hole is meant to reference both a soccer ball and a lens or viewfinder, which can spotlight a product detail or visual flourish on various marketing materials.