Tide's latest commerical airing in Canada is an advertising ode to one of the more mundane aspects of gay life – laundry habits. The ad features a gay couple playfully bickering about household laundry etiquette before ending with each guy poking fun at a past "mistake" of the other – one unfortunate "ex" included.
Watch the ad, AFTER THE JUMP…
Last month, Procter & Gamble, the Cincinnati-based consumer products group that makes Tide, came out in support of marriage equaltiy.