• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Towleroad Gay News

Gay Blog Towleroad: More than gay news | gay men

  • Travel
  • Sports
  • Law/Justice
  • Celebrities
  • Republicans
  • Madonna
  • Books
  • Men
  • Trans Rights
  • Royals
  • Monkeypox
  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

Equinox Teams With Laverne Cox For #PoweredByPride Campaign: PHOTOS

John Wright June 21, 2015

Cox

The Equinox fitness center chain has launched a #POWEREDBYPRIDE campaign to mark LGBT Pride Month.

The campaign features murals in New York, London and San Francisco by artist David Flores, and Equinox will donate $1 to LGBT charities each time the hashtag #PoweredByPride is used.

The ambassador for the campaign is transgender actress Laverne Cox (above).

“Pride for me is about living authentically, having the courage and power to stand tall spiritually, emotionally and physically in my truth,” Cox said. “Join me by sharing what pride means to you, and visiting the @Equinox mural in Williamsburg to share a kiss in support of universal love!'”

From a release:

EQX NYC Mural_Couple“Art is most powerful when delivering a social message,” Flores said. “As an artist, I am a big supporter of self-expression and the LGBTQA community. Everyone deserves to be proud of who they are.”

“Equinox empowers its members to be confident and proud of whom they are,” says Carlos Becil, Equinox Chief Marketing Officer. “We are proud to say that our members are diverse and #POWEREDBYPRIDE allow us to show our support for the LGBTQA community and the importance of confidence and living life to the fullest. The collaboration with the Hetrick-Martin Institute and The Pillion Trust aligns with our mission to encourage everyone to be the best version of themselves.”

The Hetrick-Martin Institute is a charity seeking to foster healthy development for struggling LGBTQ youth. “We are proud to work with Equinox as they understand and embrace the importance of wellness, both physically and emotionally,” says Dara Gordon Chief Operating Officer of the Hentrick-Martin Institute. “We love that Equinox supports our work and is celebrating Pride as it is essential to rise up our community.”

In London, #POWEREDBYPRIDE will support The Pillion Trust, an organization that offers the LGBTQ community stability, friendship and safe place for those who are struggling to understand their sexuality and gender identities, which can lead to self-harm, depression and suicide.

The #POWERBYPRIDE murals will be in Williamsburg in New  York City, at North 13th and Wythe Avenue from June 15 through July 13, in Soho in London on Berwick Street from June 21 through July 4, and in San Francisco at 923 Market St. from June 15 through July 13.

Check out more images from the campaign below.

Mural

Mural2

@Equinox so proud to support this amazing & important campaign, & proud to teach yoga at #equinox. #PoweredByPride pic.twitter.com/TVpdrubukT

— Dina Ivas (@yogawithdina) June 20, 2015

#poweredbypride Saturday morning pre-gym fun!

A photo posted by Hannah V. Slater (@itscalledhardwork) on Jun 20, 2015 at 12:49pm PDT

   

Because anything worth doing is worth doing big. SF, it's time to celebrate #PoweredByPride with our second @davidfloresart mural on Market Street. A photo posted by Equinox (@equinox) on Jun 20, 2015 at 11:42am PDT

@yasminepetty for @Equinox #PoweredbyPride campaign to benefit the @hetrickmartin Institute in front of @davidfloresart mural #yasminepetty #pridemonth #equinoxmademedoit #marcoovando

A photo posted by Marco Ovando (@marco_ovando) on Jun 20, 2015 at 11:06am PDT

Topics: Health, Living | Loving, Pride More Posts About: gay rights, Laverne Cox, LGBT Rights, London, New York City, san francisco, Transgender

Related Posts
  • Stonewall veteran Miss Major is on the road, urging trans people to ‘stand up and fight’
  • FIRST PHOTOS: Madonna Spotted in Public in New York City After Being Found Unresponsive in Health Horror
  • Jay Z’s mum Gloria Carter gets married to longtime partner
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Published by BANG Showbiz English Mel B will “always be open” when it comes to her sexuality. The Spice Girls singer, 48, who reunited with her bandmates including the group's ex-singer Victoria Beckham for the fashion …Read More »
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Published by BANG Showbiz English Megan Thee Stallion is being sued for allegedly creating a hostile work environment and forcing her cameraman to watch her having lesbian sex. The 29-year-old ‘Savage' rapper faces the salacious claims …Read More »
  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Published by BANG Showbiz English Jonathan Bennett's life was “changed forever” by his role in ‘Mean Girls'. The 42-year-old actor starred as heartthrob Aaron Samuels in the 2004 cult classic – which followed Lindsay Lohan, Rachel …Read More »
  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Published by BANG Showbiz English Sir Elton John sent Lance Bass a gift basket after he came out as gay. The 44-year-old NSYNC star revealed the legendary singer showed his support when Lance decided to reveal …Read More »
Previous Post: « Ricky Martin To His Sons: ‘You Gave Me the Strength to Live an Honest Life’
Next Post: 300,000 People Gather in Rome to Protest Gay Unions: VIDEO »

Primary Sidebar

Most Recent

  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

    Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

  • Relationship status influences heterosexual women’s sexual prejudice towards lesbians

    Relationship status influences heterosexual women’s sexual prejudice towards lesbians

  • JoJo Siwa had a challenge transitioning to new grown-up image

    JoJo Siwa had a challenge transitioning to new grown-up image

  • Liz Hurley defends lesbian sex scene in new movie that was directed by her son

    Liz Hurley defends lesbian sex scene in new movie that was directed by her son

Partner Links

  • Jake Tapper Suffers Self-Inflicted Injury As Ratings Take A Beating
    CNN host Jake Tapper had his lowest-rated month in nearly a […]
  • Benito Skinner tells Kelly Clarkson that he loves your DMs about ‘Overcompensating’
    Benito Skinner’s new Prime Video coming-of-age series “Overcompensating” draws on his […]
  • What Is Howard Lutnick Smoking?
    Trump's gaslighting Commerce Secretary Howard Lutnick was at it again, this […]
  • How Marco Rubio Went Total MAGA Trump Chode
    It has been something to watch the complete downfall of Secretary […]
  • The Onion: Pete Hegseth Bans Men With Girl Names From Combat
    Here's another relevant and not far from the truth video from […]

Most Commented

Social

Twitter @tlrd | Facebook | Instagram @tlrd

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy
[towleroadmr] [towleroadtn]

Footer

Ptown Hacks 2018

Read

  • Travel
  • Film
  • Law – LGBT Rights
  • Columns
  • Specials

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Copyright © 2025 · Log in

×
×