The Equinox fitness center chain has launched a #POWEREDBYPRIDE campaign to mark LGBT Pride Month.
The campaign features murals in New York, London and San Francisco by artist David Flores, and Equinox will donate $1 to LGBT charities each time the hashtag #PoweredByPride is used.
The ambassador for the campaign is transgender actress Laverne Cox (above).
“Pride for me is about living authentically, having the courage and power to stand tall spiritually, emotionally and physically in my truth,” Cox said. “Join me by sharing what pride means to you, and visiting the @Equinox mural in Williamsburg to share a kiss in support of universal love!’”
From a release:
“Art is most powerful when delivering a social message,” Flores said. “As an artist, I am a big supporter of self-expression and the LGBTQA community. Everyone deserves to be proud of who they are.”
“Equinox empowers its members to be confident and proud of whom they are,” says Carlos Becil, Equinox Chief Marketing Officer. “We are proud to say that our members are diverse and #POWEREDBYPRIDE allow us to show our support for the LGBTQA community and the importance of confidence and living life to the fullest. The collaboration with the Hetrick-Martin Institute and The Pillion Trust aligns with our mission to encourage everyone to be the best version of themselves.”
The Hetrick-Martin Institute is a charity seeking to foster healthy development for struggling LGBTQ youth. “We are proud to work with Equinox as they understand and embrace the importance of wellness, both physically and emotionally,” says Dara Gordon Chief Operating Officer of the Hentrick-Martin Institute. “We love that Equinox supports our work and is celebrating Pride as it is essential to rise up our community.”
In London, #POWEREDBYPRIDE will support The Pillion Trust, an organization that offers the LGBTQ community stability, friendship and safe place for those who are struggling to understand their sexuality and gender identities, which can lead to self-harm, depression and suicide.
The #POWERBYPRIDE murals will be in Williamsburg in New York City, at North 13th and Wythe Avenue from June 15 through July 13, in Soho in London on Berwick Street from June 21 through July 4, and in San Francisco at 923 Market St. from June 15 through July 13.
Check out more images from the campaign below.
— Dina Ivas (@yogawithdina) June 20, 2015
Because anything worth doing is worth doing big. SF, it’s time to celebrate #PoweredByPride with our second @davidfloresart mural on Market Street. A photo posted by Equinox (@equinox) on
A photo posted by Marco Ovando (@marco_ovando) on