Pete Buttigieg’s revelation that he met his husband Chasten on the gay dating app Hinge spurred a sizable increase in profiles created by gay men.
Fortune reports: ‘According to Hinge, there’s been a 30% increase in profiles created by gay, male individuals since April 1, roughly the time when “Mayor Pete” became a household name. The growth in other demographics, meanwhile, has remained mostly stable.’
Fortune adds: ‘The dating app uses more in-depth profiles than other available platforms, aiming to spark relationships that last. With this in mind, Hinge advertises itself as “designed to be deleted.”’