• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Towleroad Gay News

Gay Blog Towleroad: More than gay news | gay men

  • Travel
  • Sports
  • Law/Justice
  • Celebrities
  • Republicans
  • Madonna
  • Books
  • Men
  • Trans Rights
  • Royals
  • Monkeypox
  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

Barbie is Trash! Literally. New Doll Line is 90% Recycled Ocean Plastic; 100% Weird Launch Campaign: ‘The Future of Pink is Green’

Towleroad June 10, 2021 Leave a Comment

 
Published by
BANG Showbiz
 
Barbie green

Mattel is set to launch the first Barbie dolls made from recycled plastic.

The toy manufacturer has announced plans for its Barbie Loves the Ocean line, which will be Mattel's first fashion doll line made from recycled ocean-bound plastic and has been launched in line with Mattel's goal to achieve 100 percent recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.

Richard Dickson, President and Chief Operating Officer, Mattel, said in a statement: “This Barbie launch is another addition to Mattel's growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus. At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that's full of potential, too.”

The Barbie Loves the Ocean collection will feature three dolls whose bodies are made from 90 percent recycled ocean-bound plastic parts and an accompanying Beach Shack playset and accessories, made from over 90 percent recycled plastic.

Alongside the new line, a new vlog on Barbie's immensely popular YouTube channel has been released titled ‘Barbie Shares How We Can All Protect the Planet'.

The video teaches young fans about the importance of taking care of our planet and everyday habit changes they can make to create an impact.

And what's more, a new campaign has been launched titled ‘The Future of Pink is Green', which leverages the Barbie brand's iconic association with pink alongside the longstanding association of green with protecting the planet.

The campaign will aim to communicate the next steps toward a greener future, and to educate kids on the importance of sustainability in an easily digestible way for fans of all ages.

Mattel also aims to achieve 95 percent recycled or Forest Stewardship Council-certified paper and wood fibre materials used in packaging by the end of 2021.

The Barbie Loves the Ocean dolls will be available from September 2, and will cost £12.99 each, with the Malibu Beach Shack priced at £26.99.

Barbie previously on Towleroad

Topics: Aaon, Film/TV/Stream More Posts About: Body Image, barbie, Feminism, Green Ecconomy, Recycling, YouTube

Related Posts
  • ‘Don’t Arraign on His Parade’: Randy Rainbow’s Arresting New Trump Parody Can’t Escape The
  • ‘I’ve never said this publicly!’ YouTube star comes out as trans
  • Ryan Gosling Sings The Pain Away As ‘Just Ken’ in Barbie Movie. “Anywhere else I’d be a ten / Is my destiny to live and die a life of blonde fragility?” LISTEN
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Published by BANG Showbiz English Mel B will “always be open” when it comes to her sexuality. The Spice Girls singer, 48, who reunited with her bandmates including the group's ex-singer Victoria Beckham for the fashion …Read More »
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Published by BANG Showbiz English Megan Thee Stallion is being sued for allegedly creating a hostile work environment and forcing her cameraman to watch her having lesbian sex. The 29-year-old ‘Savage' rapper faces the salacious claims …Read More »
  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Published by BANG Showbiz English Jonathan Bennett's life was “changed forever” by his role in ‘Mean Girls'. The 42-year-old actor starred as heartthrob Aaron Samuels in the 2004 cult classic – which followed Lindsay Lohan, Rachel …Read More »
  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Published by BANG Showbiz English Sir Elton John sent Lance Bass a gift basket after he came out as gay. The 44-year-old NSYNC star revealed the legendary singer showed his support when Lance decided to reveal …Read More »
Previous Post: « In Parts of Africa Gay Arrests, Inappropriate Probes, Detainment, Belief in ‘Demonic Spirit’, Murder Keep LGBTQ Lives At Risk
Next Post: Barack Obama Isn’t Worried About Gen Z’s Passion for Real Change, Just For His Daughters’ Safety Protesting »

Primary Sidebar

Most Recent

  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

    Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

  • Relationship status influences heterosexual women’s sexual prejudice towards lesbians

    Relationship status influences heterosexual women’s sexual prejudice towards lesbians

  • JoJo Siwa had a challenge transitioning to new grown-up image

    JoJo Siwa had a challenge transitioning to new grown-up image

  • Liz Hurley defends lesbian sex scene in new movie that was directed by her son

    Liz Hurley defends lesbian sex scene in new movie that was directed by her son

Partner Links

  • Wall Street Journal Calls For GOP Senate Revolt Against Putin
    The Wall Street op-ed board, ridiculed for years for its flights […]
  • Happy 35th birthday Chris Colfer!
    The post Happy 35th birthday Chris Colfer! first appeared on Greg […]
  • Tuesday News Round-Up: Ricky Martin; Patti LuPone; Cynthia Nixon; Jason Collins; Jennifer Lopez & more!
    Ricky Martin Flaunts Physique Ahead of Two-Night Las Vegas Concert Instinct […]
  • OMG, WATCH: Bai Ling celebrates Memorial Day
    View this post on Instagram A post shared by Bai Ling […]
  • OMG, WATCH: The trailer for ‘Scene Queen Montreal’ documentary hosted by Canadian drag + nightlife legend Cotton Venus is here
    View this post on Instagram A post shared by Michael Venus […]

Most Commented

Social

Twitter @tlrd | Facebook | Instagram @tlrd

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy
[towleroadmr] [towleroadtn]

Footer

Ptown Hacks 2018

Read

  • Travel
  • Film
  • Law – LGBT Rights
  • Columns
  • Specials

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Copyright © 2025 · Log in

×
×