Bud Light Is Trying A New Strategy After March Madness Controversy

Towleroad May 25, 2023 Leave a Comment

Published by
The Spun

By Chris Rosvoglou Bud Light is still struggling to recover from its controversial decision during the 2023 NCAA Tournament. During March Madness, Bud Light debuted its partnership with transgender influencer Dylan Mulvaney. This led to a ton of backlash from those who have been supporting Bud Light for years. Initially, Bud Light tried to tune out the noise. However, it was getting tough for the company to ignore its decline in sales. According to Beer Business Daily, sales volumes of Bud Light dropped by 28.4 percent during the week ending on May 13. The week before that, the company saw its…

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