Abercrombie Zombies
Today at the Abercrombie & Fitch store at The Grove they were using the easiest trick in the book to lure in teenage girls and gay men: young male flesh.
A&F's holiday marketing campaign revolves around The Legend of the Great Moose (gee, what's that a euphemism for?), which you can learn about by watching a cloying little Flash movie on the A&F website.
The hunks were placed strategically at the entrance to the store next to a sign that read:
"A Little Naughty Can Do A Lot of Nice: A dollar donation to Toys for Tots lets anyone snuggle up for a picture between these two, shirtless A&F guys straight from the Legend of the Great Abercrombie and Fitch Moose. They'll make Santa think twice before he reaches for another slice of pumpkin pie."
Upon review, I couldn't help but notice the unnecessary insertion of the word "straight" into the marketing text. And these boys at the door couldn't have seemed less enthused that a guy was taking their picture. A&F continues to straddle this very fine line between homo and heterosexuality. It's a line that's strong enough to hook the homos and reel them in yet because of major boob abundance in the catalogs the "straight" guys are able to take the bait as well.
A&F's is brilliant marketing, although it would be nice to one day see them acknowledge that gay is okay in an overt and well-meaning marketing gesture. Titillation is certainly not the same as tolerance.
Did I go in the store and purchase merchandise? I sure did. So I guess the marketing worked, because it wasn't Santa's lap I was thinking about sitting on while I swiped my credit card.
A couple more things: How many moose (meese?) had to die for this campaign?
And, can anybody come up with a good caption for the picture below?
Posted Nov. 29,2003 at 9:40 PM EST by Andy Towle in Fashion Men | Permalink
The comments to this entry are closed.
I love Abercombie and I think modeling for you would be such a great experience and I have what it takes to be a great Abercrombie model!
Posted by: Katie | May 3, 2004 12:50:25 AM
hello,
i am inquiring about becoming an ABERCROMBIE model. please e-mail me with info and a request for my portfolio information.
Thanks
Posted by: Joey | May 3, 2004 9:20:39 PM
Hey I think i have what it takes to be an A&F Model. Can you send me some info on becoming one.
Thanx
Posted by: Nick | May 6, 2004 8:24:03 PM
and the snooziest part: does this still turn heads in l.a.? I mean, we're surrounded by beauty: these guys could be any two random hotties at crunch or equinox. (actually, take that back; at crunch or equinox, I might talk to one of them, but sitting out there on the meat rack, I wouldn't try to strike up a conversation with either. their loss? heh.)
Posted by: eric m. | May 10, 2004 1:33:43 PM
hey..... i need some info on how to become a model for abercrombie, if u could send me some information that'd be awesome.......... thanks a lot
Posted by: Luke | May 12, 2004 7:14:39 PM
Hey, suck ass you fags
Posted by: Pablow | May 17, 2004 11:14:08 AM
Hey, suck ass you fags
Posted by: Pablow | May 17, 2004 11:14:35 AM
these guys are bangin i would def. fcuk them
Posted by: brittany | May 25, 2004 8:53:48 AM
I am seriously interested in becoming a model for abercrombie! I believe that I would make a great teen model! If you could please reply it would be great, and maybe one of my greatest dreams would actually come true! Thanks!
Posted by: Desirae | May 25, 2004 11:05:00 PM
i think i have the look to be an A&F model(red hair, freckels, and blue eyes.) if you could send me info on how to begin that would be awesome :)
Posted by: Suzy | May 29, 2004 6:59:03 PM
Abercrombie & Fitch needs more African American models!!!
Posted by: Rick | Jun 1, 2004 5:38:53 PM
i am an asian girl and i was wondering if i could be an abercrombie model.
Posted by: unknown | Jun 23, 2004 11:17:49 PM
Um you would look much better with your shirt on,OKAY! GEE
Posted by: Lauren | Jun 25, 2004 12:10:46 AM
JUST KIDDING
Posted by: Lauren | Jun 25, 2004 12:18:18 AM
My friend is Abercrombie Model type. How can I get him in it?
Posted by: Hana | Jun 26, 2004 1:53:42 AM
My friend is Abercrombie Model type. How can I get him in it?
Posted by: Hana | Jun 26, 2004 1:53:47 AM
I am just sayin this- If there r topless guys infront of a store and ur a guy, just come back later. And if you think you should be a model for Anf ask urself these questions- GUYS: Do I have a 6 pack? Am I tan? Do I have an atleast decent face? GIRLS:Do I shop at more expensive stores than this? Am I white? If you answered yes to the quetions u have what it takes YA
Posted by: MAT | Jun 28, 2004 1:21:01 AM
Hey just like tons of other entrys on here, I have what it takes to be a A&F model. I have blonde hair,5'6",hazel eyes. Any info on how i can get started will help. Maybe like an adress I can send my pic in to? Thanks a lot.
Posted by: Heather Edwards | Jun 30, 2004 1:55:59 AM
I beleive that I may have what it takes to be an abercrombie model. I also realize that there are many other women/girls that believe the same about themselves. i would like to receive information about how to become a model for abercrombie and fitch but i dont know where to start. i have a natural look and im pretty. please help.
Posted by: amy | Jul 3, 2004 4:26:20 AM
Hi, all my life i've been told that i should be a model. I would love to be a model and esp. for A&F...if you could send me ANY info or sheets on becoming one it would make my day!!!
thanks
Posted by: Rose | Jul 4, 2004 11:13:39 AM
Hi, all my life i've been told that i should be a model. I would love to be a model and esp. for A&F...if you could send me ANY info or sheets on becoming one it would make my day!!!
thanks
Posted by: Rose | Jul 4, 2004 11:13:48 AM
hey ive been to modeling school before and i was looking into being a model and i saw your website i think it would be great to be an abercrombie model. I've always wanted to model but i guess ive jus never really had the chance to but if you could send me some info i would appreciate it thanx
Posted by: Mandy | Jul 6, 2004 9:36:48 PM
Every time i walk into an a&f store...people ask me if i model for them...my answer...NO...but i would love to...so please help!...thanks
Posted by: Ciara | Jul 6, 2004 9:52:38 PM
I would like to be able to model some for A&F. It would be exciting. I'm blonde blue, green, or grey eyes because they change colors with my moods. I would just like to have a chance to start out with a modeling or acting career. If you have any info my Screen Name is blondieburns17. Thanks!
Posted by: Brooke Burns | Jul 7, 2004 6:27:45 PM
Hey, everyone says I have the Califronia beach-look to be an AnF model. Could you please send me some information on how to become one.
Posted by: Camelia | Jul 13, 2004 3:42:26 PM