10/17/2006

Crystal Clear: Hohenthaner Cleans up its Act

Following our post last week on Hohenthaner's tasteless ad for gadget bedazzling, you wrote to them, a T-Mobile representative who reads the site became aware of the ad, and CBS News on LOGO did a report on it.

The result, above, as seen in the same publication. Nice work, everyone.

Hohenthaner did the right thing.

Sphere: Related Content

Posted 2:30 PM EST by Andy in Advertising, New York, Web/Tech | Permalink

---

Like it?

Subscribe to FREE Towleroad daily headlines with our RSS feed!

... or by Email

RECENT STORIES:

• POLL: Florida Gay Marriage Ban Falling Short; Crist Popular

• Gay Man Sues, Claims McDonald's Fired Him Because He's HIV Positive

• Madonna Dedicates 'Like a Virgin' to the Pope at Rome Concert

• The O.C. is a 'funding powerhouse' for California gay marriage ban

• Radical Artist Group Voina Shocks Moscow with Mock Hanging

---

Comments

1. Personally, I thought the ad was kinda funny...mainly because I think people who "do" crystal and/or buy a crystal studded cell phone are both really stupid.

   Posted by: stevo | Oct 17, 2006 2:56:40 PM

   
   

2. True, but still - how refreshing that a company/ad shop actually respond to feedback from the gay consumer rather than ignore it (MACY'S).

   Hohenthaner's response is appreciated and noted (despite heinousness of crystal-laden cell phone).

   Posted by: CF | Oct 17, 2006 4:28:13 PM

   
   

3. My Bedazzler accomplishes the same thing with a lot less money.

   Posted by: Rob | Oct 17, 2006 5:48:53 PM

   
   

4. Come on. No one is more anti-drug than me, but the thought police are getting out of control. This was a funny ad with no malintent. Have we really gotten to the place where we can't even joke about this kind of stuff? Ugh.

   Posted by: Cyd | Oct 18, 2006 9:14:37 AM

   
   

5. Although the original ad was (probably) done without any malicious intent, it still leaves a bad taste in my mouth.

   It's almost as bad as cigarettes being equated to cancer sticks and photographing an anorexic model smoking like a chimney.

   I'm glad some people listen.

   But whatever, that thing is just tacky, anyway.

   Posted by: Steven. | Oct 18, 2006 10:47:12 AM

   
   

6. The most shocking element of this ad for me is the fact that There is a company named Hohenthaner that is in the business of bejeweling things. The Hohenthaner crystals shocked Crystal Hohenthaner.

   Posted by: Crystal Hohenthaner | Jan 15, 2007 5:14:22 PM

   
   

Post a comment

Name:

Email Address:

URL:

Remember personal info?

Comments: