Out Magazine Has a Proposition for You

Audience Participation Alert!

Out_november_1After I posted the cover of Out magazine's new redesign, there was of course a flurry of opinion (much of it negative, although there were a few favorable comments), which prompted editor-in-chief Aaron Hicklin to contact us. Since many seem to be judging a book by its cover, he'd like to enlist some of the critics out there to offer feedback on the new magazine. From Mr. Hicklin:

We're happy the new design has provoked comment, negative and positive, but we'd rather harness your opinions in a methodical way to help us better appreciate what readers want out of a gay magazine. For those who haven't looked at Out in a while, the redesign is the end process in a three-stage overhaul that has included beefing up fashion, bringing in new columnists and reporters, and generally broadening the scope of the magazine. We invite readers of Towleroad to put their brains where their mouths are, and spend time with the magazine over the next six months, letting us know what they love, hate, or feel indifferent to.

The first 50 readers who send their address and email will receive a free six month subscription, with the caveat that Out will be asking for your feedback each month. Aaron promises that it will be nothing too arduous!

THE LIMIT HAS BEEN REACHED!!!!! Thanks for responding.

Wow, you guys are fast. Sorry to those who didn't make it in time. Aaron will be contacting those of you who did!!!

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  1. I haven't seen the redesign, but I have really not liked the direction the new editor has taken the magazine's editorial. The articles and columns suck, and the writing has really devolved. Too bad.

    Posted by: Cyd | Oct 11, 2006 11:45:25 AM

  2. So you need expensive cars and two houses to be fabulous then, just not a $1500 suit?

    Posted by: jmg | Oct 11, 2006 11:49:12 AM

  3. Toby, I have nothing against cute guys--and if that's all you want in a magazine then buy it. But there a lot of magazines that offer cute guys and with the internet I can see cute guys whenever I want--there are cute guys coming out of my ears. If Out is trying to expand its audience (which is what it seems to want to do) cute guys aren't enough. They've got to up the intelligence quotient. And it's not that I'm againest fashion photos, but again, if I want photos I can get them in a lot of other places. If Out wants me to buy--or better yet subscribe to their magazine it has to give me more than cute guys and fashion. I want to be able to spend more than 3 minutes reading it. The few magazines I subscribe to now (The New Yorker, even Vanity Fair) give me hours of reading pleasure. I'm not going to pay four or five dollars for a few minutes of reading.

    Posted by: Daniel | Oct 11, 2006 1:44:36 PM

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