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Josh Holloway: Cool Water not to be taken Literally


Josh2_2Lost scruffneck Josh Holloway is the new face of Davidoff Cool Water cologne. Here's a shot of him on the set in Hawaii, which looks pretty much like every other shot we've seen of him on a set in Hawaii.

Of his new scent, he says: "I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity."

The water is cool and pretty, but it may not be too deep.

But hey, it charmed the pants off the European marketing VP.

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  1. If your into him he is in the new computer game "Command and Conquer 3: Tiberium Wars". The games are known for their cheesy low-production-value movie interludes between levels of the game, and josh is the best bad acting he is capable of.

    Posted by: Brandon | May 24, 2007 3:43:24 PM

  2. And your point would be? Of course we all know Becks is a Rhodes Scholar

    Posted by: Spice | May 24, 2007 3:46:45 PM

  3. Mmmm...I loved Cool Water in 1992.

    Posted by: Ridwah | May 24, 2007 4:56:58 PM

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