Lost scruffneck Josh Holloway is the new face of Davidoff Cool Water cologne. Here’s a shot of him on the set in Hawaii, which looks pretty much like every other shot we’ve seen of him on a set in Hawaii.
Of his new scent, he says: “I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity.”
The water is cool and pretty, but it may not be too deep.
But hey, it charmed the pants off the European marketing VP.