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A National Underwear Day Briefing


It's time for National Underwear Day again, that special day that celebrates the marketing of cloth that covers your heinie.

In recognition, Towleroad correspondent Michael Davis has sent us an exclusive first look at some images from a national campaign from Go Softwear which will launch this fall. The new images feature Tyler, apparently a newcomer to the modeling biz who has only been working for two weeks with Major Models but has shot for Abercrombie as well as France's Tetu magazine. Judging from these shots, we'd say he has a career in front of him - at least in briefs.

Year after year, more underwear brands are trying to get into the action at Times Square's Military Island, which starts this morning. Will there be a rumble when the Go Softwear models meet the C-IN2 boys? Davis has promised us some photos. Apparently Go Softwear will have a few models participating in today's underwear action in Times Square. No word on whether or not Tyler is one of them.

Tyler3 Tyler2

National Underwear Day [official site]

One more shot after the jump...


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  1. Go SOFT wear? Uhhh, thanks, but, I don't think I'd wear any underware that came with this guarantee...

    Posted by: becks07 | Aug 7, 2007 10:49:27 AM

  2. GoSoftwear makes me feel mega-hung. They are cut so small, I can't even fit my willy in them.

    Posted by: MT | Aug 7, 2007 10:51:48 AM

  3. Isn't this guy on All American Guys? No matter, the pictures are nice.

    Posted by: hoya86 | Aug 7, 2007 11:01:19 AM

  4. GoSoftWear ? No thanx!

    Posted by: Gorion | Aug 7, 2007 11:53:08 AM

  5. Go Soft is totally on the money. Every time I look at one of those stick-thin, effete, shaved models I go soft. Not one over 5’9” all with the vacant vacuous expression of a Fresno homo on ecstasy at White Party. Advertisers get a clue this type of campaign is so 1991.

    Posted by: ggreen | Aug 7, 2007 12:58:36 PM

  6. Yay! More sweatshop goods produced by poor Vietnamese and Chinese people who work for 50 cents a day while you pay $20 bucks for one pair. The only ones celebrating are the apparel companies making money!

    Posted by: Timothy B | Aug 7, 2007 2:41:55 PM

  7. "The vacant vacuous expression of a Fresno homo on ecstasy at White Party."

    That's fucking GENIUS man. Well written!

    Posted by: Becks07 | Aug 7, 2007 6:50:31 PM

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