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Genre Fakes Cover Story to "Sell" Idea of Relationship Longevity

Over at Queerty they've uncovered the fact that one of the men featured as part of a monogamous couple on their current cover is actually heterosexual Playgirl model Julian Fantechi. Inside the magazine, they're presented as a real life couple, an example of monogamy. According to the reader that tipped off Queerty, "Inside the magazine, they are stripped down, appear to be into each other, and are allegedly, discussing their physical relationship, emotional, sexual and spiritual relationship."

Genre_2Editor Neal Boulton told Queerty: "The idea was to use these hot boys to sell a bigger idea that I feel is very possible—longevity in relationships… The cover article I use these boys to sell tips for guys who may want to experience the same." However, that's not the explanation that I was given a few weeks ago, which you can read below.

In mid-November, publisher William Kapfer forwarded the cover to me as publications sometimes do, in case there might be something of interest to feature to Towleroad readers. While I found nothing newsworthy about the cover at the time, unfortunately these latest revelations from Queerty compel me to share Boulton's statement offered to me about the cover.

According to Kapfer, who may or may not have known about the cover set-up, Boulton's statement to Towleroad regarding it was this:

"Everyone wants—someone. But when you get them, how do you keep it going. Genre's new service journalism and -how to- editorial direction made it easy for us to provide our readers with the **50 top ways to stay together forever.** This is not your typical list. We delve into the physical, mental, and spiritual aspects that if addressed can actually enhance the way people relate to each other. We acknowledge that not every is monogamous, but some are—and we even address how to manage life in either scenario. On the cover this month, Genre bravely put forth a reality couple, and not the typical models who hold perfection over our heads. Our message is simple. Reach for forever. Genre can help you get there."

Hopefully, if Genre decides to "bravely put forth a reality couple" again, they won't be selling a false bill of goods.

No Truth In ‘Genre’ Cover [queerty]

(note: as a matter of disclosure, I'm a former editor of Genre, and as a side note, when we did our "relationships" issue there was no shortage of hot, interesting real-life couples dying to tell their stories to the magazine - Feb '03)

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  1. My lover and I have been together since 1972. And neither "bigger biceps" nor "haute couture" were involved.

    Posted by: David Ehrenstein | Dec 11, 2007 11:58:21 AM

  2. Genre's editorial staff appears to have gotten served.

    It's on.

    Posted by: Brian | Dec 11, 2007 12:02:01 PM

  3. Wait, how are they NOT typical models who hold perfection over our heads? I'm confused. But thank God genre will probably be there to offer me 30 tips about it next issue. Lame.

    Posted by: Dean | Dec 11, 2007 12:10:42 PM

  4. it reminds me of all of the other fake blah blah blah that we've been hearing in crap productions for such an amazingly long time, i can't believe that people in varying communities would even attempt to eat the trash that some people are dishing up. it has to be some of the most pretentious, hypocritical, mundane, fascist, greed-based, myopic, ignorant, zero-integrity, non-commmunity, unhealthy trash that the world has EVER seen produced.

    thank you.

    Posted by: ricardo | Dec 11, 2007 12:18:02 PM

  5. i never expect any truth on a magazine cover, however i do expect some truth inside the magazine.
    meanwhile, who needs gay magazines when there's Towleroad?

    Posted by: A.J. | Dec 11, 2007 12:18:19 PM

  6. Ah, "new service journalism" at its finest. "Reach for forever" indeed. I suppose reaching for journalistic integrity would be too much to ask of such a publication?

    And, unless I'm blind, the cover boys are the very definition of typical models. They may not be a real couple--or even gay, it seems--but they've sure got boring twin chests.

    Posted by: Ernie | Dec 11, 2007 12:20:16 PM

  7. Listen, Boultan's messy personal life has been all over Page Six ... a wife and kid ... gay lovers ... This guy is putting together cover stories about gay monogamy??? The fact that the cover boys are posed, not even a real couple, and on top of that -- "gorgeous" models -- is really insulting. And we wonder why the young gays don't socialize with anyone over 35?? Yet another horrible example of the gay community's obsession with physical beauty. My new boyfriend (like me) is a good-looking but pretty average guy. We look like most men in their 40s, straight or gay. It took me many years to realize that I was not one of those men on the cover of Genre.

    Posted by: Kool-Aid Avoidant | Dec 11, 2007 12:27:06 PM

  8. thank god you found avenue to voice your work and creativity andy, you are amazing and always have been. Congratulations on all site success

    Posted by: doug shingleton | Dec 11, 2007 12:34:19 PM

  9. Why on earth would you even ask a twenty-something about how to keep a LTR. I have been with my partner for 31 years and we are STILL trying to figure out why it works. All I know is that it does. (And even in my younger years I never looked like that.)

    Posted by: TOMMY | Dec 11, 2007 12:37:23 PM

  10. 'Genre' is nothing but a pandering piece of filth and fluff aimed at the "just a click too old to wear A & F, but don't realize it" crowd.

    What pisses me off the most is this "George Michael" mentality that comes across in the publication. That they are the definitive beacon for gaydom, regardless of the plastic and vapidid material inside.

    Posted by: Rad | Dec 11, 2007 12:43:51 PM

  11. I got this issue yesterday as part of a 3 month trial. Needless to say, the 3 issues I received reminded me of why I canceled it years ago after getting 10 issues. Nothing but chiseled abs and public hair. I have easy access to porn, why do I need this crap? And to top it off, Genre is now faking stories?? Nice integrity....

    Posted by: NJSCOR | Dec 11, 2007 12:45:57 PM

  12. Of course there are no real life gay couples hot enough to be on the cover of Genre.


    Posted by: stevo | Dec 11, 2007 12:46:05 PM

  13. true love is a mystery... gimme torso or honcho any old day...

    Posted by: the queen | Dec 11, 2007 12:49:27 PM

  14. Normally I hate this rag (given to me as a gift) but the article associated with these guys' pics was a good one! Probably the best I had ever seen - made me wonder because it stood out against all the crap they usually publish.

    Posted by: shane | Dec 11, 2007 12:54:18 PM

  15. No gay guys hot enough to stay together. HA HA HA. Well, Genre tried. We can all dream, can't we?

    Posted by: GoGirlBoy | Dec 11, 2007 12:54:34 PM

  16. Ugh...I hate queer used to be good and interesting when folks like Towle ran the mags, but I can't even read them anymore. The gay mags are like picture books for gay retards now. I get my daily dose of Towleroad, and that is all I need.

    Posted by: Daniel | Dec 11, 2007 12:54:59 PM

  17. My "last" issue of GENRE keeps coming with that big warning page on it. I wish it would just stop coming. It goes directly into the recycle bin.

    Posted by: DENVER ANDY | Dec 11, 2007 12:55:00 PM

  18. As if they couldn't have found REAL people in long term relationships, gorgeous or not, to feature on their cover.

    They took a wonderful concept and screwed it up royally.

    Having been in a wonderful relationship for 16+ years I have to agree with those above who asked why they would think twenty-somethings would be the go to experts on keeping a long-term relationship together? It reminds me of the anti-wrinkle ads that have early twenty-something women talking about how product "A" has kept their skin young, taut, smooth and wrinkle free. Well hooptie doo!

    My relationship SURVIVED my twenties in spite of myself and not because I was so wise or enlightened. The wisdom of older men in long-term relationships, and not magazine articles, was invaluable to me and my partner in navigating the pitfalls of a relationship especially a same-sex relationship in a heterocentric world. It still is. I hope to pass the knowledge, experience and wisdom that I've gained over the years to younger people who want my advice.

    Posted by: Zeke | Dec 11, 2007 12:57:58 PM

  19. Gee, I didn't know this rag was still even being printed.

    Too bad its only the "hot" guys that they seem to feel are worthy of a cover, when there are plenty of us regular, average gay men who can tell you how to function on all levels of being gay day in and day out and be happy campers.

    Maybe one of these days someone will put out something for real gay men to enjoy, since less than 10% seem to ever fit what the publishers deem the ideal gay man.

    Posted by: Sebastian | Dec 11, 2007 12:59:17 PM

  20. Speak for yourself GoGirl - I am hot and my BF is hot. We could have been on that cover. Nobody asked us....

    Posted by: Fit4Life | Dec 11, 2007 1:00:33 PM

  21. thank you for the posts. My partner and I have been together for three years. Not too long but long enough to find ways to keep it interesting. Genre's advice is NOT the way to go.

    Posted by: Ryan | Dec 11, 2007 1:01:57 PM

  22. Take it from someone in a "real" long term relationship (22 years). If you're relying on Genre magazine for relationship advice, your relationship is probably in trouble. Now, if you need advice on cruising ettiqette at the gym or need to know the circuit party schedule for the next year, then by all means, read Genre.

    Posted by: JJ | Dec 11, 2007 1:05:16 PM

  23. Don't go out in the gay world hoping to exploit and trade on pinup looks for goods and services, basically seeking to take advantage of others. As is often the case, you will wind up being the one taken advantage of. You see, the trouble for young gay men playing love games is that the gay men who have the goods you're after tend to be older and wiser. And they've usually been playing the game a lot longer than you have, which means they're better at it than you. So you lose.

    Try heading into your next relationship with a different MO. People with HIV and AIDS can and do find lovers, have relationships, get hitched, and settle down. Even models with AIDS find lovers, especially in these days of drug cocktails, undetectable viral loads, and "healthy" PWAs. Head into relationships with no material expectations. Offer what you've got to give; not just your body and your private parts - but your humanity and your heart as well, and see if your luck doesn't change. Take responsibility for your past actions, your present misery, and your future happiness.

    Posted by: Loveisnotagame | Dec 11, 2007 1:06:53 PM

  24. "Gosh, the top female executives are all so pretty!"

    "Those aren't the actual executives, Michele, those are models."

    "Oh, I thought they looked familiar."

    Posted by: Dan B | Dec 11, 2007 1:09:32 PM

  25. As others have pointed out, the gay magazine I'd most want to read would be something with the mix of....Towleroad. I guess it's true: Print Is Dead. Lucky you got out of it, Andy.

    Posted by: Don | Dec 11, 2007 1:09:44 PM

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