LOGO Airs Celebrity PSA Response to Lawrence King Murder
Janet Jackson, along with Calpernia Addams (Transamerican Love Story), Andre 3000, Ashanti, singer/songwriter Sarah Bareilles, Portia de Rossi (Arrested Development, Nip/Tuck), Estelle, T.R. Knight (Grey’s Anatomy), R&B artist Little Sister, actor Darryl Stephens (Noah’s Arc) and singer/songwriter Taylor Swift have lent their faces and names to a PSA created in response to the murder of Lawrence King that will run on LOGO and across MTV Networks' channels as well as on other networks that wish to air it.
Said MTV President Brian Graden: "One more murder, one more life lost, one more attempt to provoke fear and one more reason hate crimes must end. We hope this PSA will help inspire more people to join the fight against hate crimes."
View the clip AFTER THE JUMP...
Over the weekend, the L.A. Times continued its coverage of the King murder, revealing the broken home behind King's 14-year-old killer Brandon McInerney as well as the troubled school atmosphere that led up to the unthinkable violence:
"Earlier this year, some of Brandon's classmates say, Larry began 'hitting' on him and remarking for all to hear that he thought Brandon was 'cute.' Other boys then ribbed Brandon by saying he must be gay himself. Brandon dismissed Larry with an obscenity, the students say, but it didn't stop there. They say the kid wearing eye shadow had gotten under the skin of the Young Marine. Michael Sweeney, an eighth-grader at E.O. Green, picked up on the whispering that followed -- the rumors that were so extreme, so out there, that they had to be bogus. 'Brandon told this one girl that he was going to kill Larry,' Michael said. 'She didn't tell the principal. I didn't, either, after I heard about it. I thought it was a joke.' Larry was shot the next day."
View the LOGO PSA after the jump...