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Olympic Athletes Unveil Ralph Lauren-Designed Team Outfits


Earlier this month I posted that the U.S. Olympic team had rejected Canadian fashion maker Roots in favor of Ralph Lauren for the Beijing 2008 Olympic team outfits. Today they were showed off by two of the American athletes.

Deontay Wilder, a boxer on the U.S. Olympic team, and Giuseppe Lanzone, a rower on the U.S. Olympic team, show off the new Ralph Lauren closing ceremonies team outfits.

Norman Bellingham, chief operating officer of the USOC and a former Olympic kayaker, told Ralph Lauren that he wanted a look that was more classic and formal, inspired by 'Chariots of Fire,' the 1981 movie about British athletes competing in the 1924 Summer Olympics in Paris.


Here are Wilder and Lanzone in their element.


A few more images from their shoot, AFTER THE JUMP...




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  1. Love Ralph!
    I've worn his stuff since elementary school (along with J.Press & Brooks who he copied, but ALWAYS go back to Ralph), and probably have enough of his stuff to open my own boutique. It's the best, and like Bean, lasts forever.

    I especially love the new big pony stuff.

    He totally leaves Abercrombie in the dust. They aren't even in the same class (and wouldn't know what class is to begin with)

    Posted by: Chad | Apr 30, 2008 10:16:10 AM

  2. Love the outfits! Very Americana.

    Posted by: Britton | Apr 30, 2008 10:17:29 AM

  3. Yes, very Americana, and I suspect the garments are made in China. The fashions will be a big hit in Tibet.

    Posted by: Jack Scribe | Apr 30, 2008 10:21:39 AM

  4. They look like ninnies.

    Posted by: Protogenes | Apr 30, 2008 10:31:24 AM

  5. Quick!!! Someone spill some grape juice!!! ;)

    Posted by: Darren | Apr 30, 2008 10:32:09 AM

  6. Ohmy Guiseppe. Between him and Van Kooverden, I will be watching he rowing competition nonstop.

    Posted by: secretagentman | Apr 30, 2008 10:44:25 AM

  7. Very American? With a look inspired by a British Olympics movie?

    Too many stripes, too much logo schmutz. And it'll be interesting to see how those white sweaters will hold up under the heat, humidity and pollution of a Beijing August.

    In any case didn't this sort of of "haute-preppy" style peak in 1983?

    Posted by: Buster | Apr 30, 2008 10:52:09 AM

  8. I rowed out of the same boathouse as those dudes in college, and yes, they're very pretty, but as a former rower, it has to be the most BORING spectator sport in the history of the world. One of my good friends will be in the Women's Eight (or the pair, if because she just won the National Selection Regatta), so if you can muster up the strength to watch the racing, definitely cheer for the ladies!

    Posted by: David | Apr 30, 2008 10:57:11 AM

  9. Ugh - I HATE them, one more reason to boycott the opening ceremony IMHO.

    Posted by: Ryan | Apr 30, 2008 11:09:27 AM

  10. They PAID him for this?

    Posted by: Calpete | Apr 30, 2008 11:11:07 AM

  11. Take it from a Canadian, thank gawd those hacks at Roots didn't design your 2008 olympic outfits or you'd be sporting 2nd rate crud in Beijing.
    I like that the sweater V-neck borders mimic medal ribbons in this context. And nice to see Lipschitz clothing featured on male models with abit of flesh on them for once.

    Posted by: A.J. | Apr 30, 2008 11:17:30 AM

  12. They look like the clothes that gay Republicans wear.

    Posted by: crispy | Apr 30, 2008 11:21:01 AM

  13. Are you sure this isn't the promo for the new gay Love Boat on LOGO?

    Posted by: Marc | Apr 30, 2008 11:21:27 AM

  14. John Bartlett should've been given a shot at making the clothes. Rakph is good but very boring and predictable.

    Posted by: gabe | Apr 30, 2008 11:30:37 AM

  15. God... same tired, old Ralph Lauren / Polo garb. What? Did someone dry that sweater in high heat before giving it to the model? I can just see any normal [read overweight] American trying to wear that over their paunch.

    Not inspiring. Boring. It's not even retro, it's just the same 'ole junk that Ralph One-note has been producing since Polo was the trend in the... 1980's.

    Posted by: Rad | Apr 30, 2008 11:38:06 AM

  16. The stripe at the bottom of the sweater is too high and bugs me. Otherwise, I like it. Way better than the track suits of previous years.

    Posted by: Dean in NYC | Apr 30, 2008 11:38:53 AM

  17. Can I just be shallow for a second and state how unbelievably sexy Lanzone is? Wow...

    Posted by: Cory | Apr 30, 2008 11:39:04 AM

  18. Those logos look like cockroaches.

    Posted by: Tweety | Apr 30, 2008 11:49:36 AM

  19. "Bunny Bixler and I were in the semi-finals of the ping pong tournament at the club".

    Posted by: JJ | Apr 30, 2008 12:23:00 PM

  20. "Classic and formal" is fine, I suppose. But I tend to agree with Rad - these outfits are boring, predictable, conservative and not forward-thinking in the least. I actually think that the sweater looks very poorly designed (logo placement, stomach-stripes).
    It might have been fun to let an outfit like "Triple Five Soul" design the USA Olympic team outfits.
    American streetwear rocks. And the Great Gatsby look is so over.

    Posted by: excy | Apr 30, 2008 12:27:48 PM

  21. A.J. has a good point that it is a nice touch that the stripe on the V-neck sweater (in combination with the laurel wreath embroidered on the chest) mimics an Olympic medal...that is a nice touch...but why, oh why, did he have to feature the Polo logo so prominently? It isn't about him or his is about the U.S. Olympic team...the horse should have been discreetly placed on the sleeve or left off altogether...of course that would have deprived the wee Mr. Lipschitz of precious free advertising.

    Posted by: peterparker | Apr 30, 2008 12:28:35 PM

  22. JJ - LMFAO!

    Posted by: D.R.H. | Apr 30, 2008 12:41:35 PM

  23. SECRETAGENTMAN has it right. Those outfits are going to be gray after three days in the city's famously lung-choking smog.

    Posted by: Shazzer | Apr 30, 2008 12:44:13 PM


    Posted by: CLIFF | Apr 30, 2008 12:44:13 PM

  25. They remind me of CARLTON on "THE FRESH PRINCE OF BEL AIR"...Very gay republican indeed!!

    Posted by: Shabaka | Apr 30, 2008 12:45:23 PM

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