07/07/2008
Genre Heads to TV to Boost Readership
I can't remember the last time I saw any magazine take to the airwaves in an effort to boost readership, but Genre has launched a nationwide TV advertising campaign on MTV's LOGO network that will run until the end of the year.
Watch it, AFTER THE JUMP...
UPDATE: Robb in our comments notes, A Bear's Life magazine takes ads out on on LOGO as well..
Previously
Genre Puts on The Ritz [tr]
Genre Fakes Cover Story to "Sell" Idea of Relationship Longevity [tr]
The Goings-On at Genre Magazine [tr]
Posted 6:17 PM EST by Andy Towle in Magazines, News | Permalink
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You know it's funny, in my neighborhood Genre is shelved with the gay porn mags, because it has so many half naked men in it. I'm serious!
Posted by: seartstud | Jul 8, 2008 4:03:07 PM
Just so you guys know, Bill Kapfer, VP for Advertising for Genre has several nom-de-plumes on this message board. I'll leave it up to you guys to figure which messages are his.
Posted by: getrealbill | Jul 8, 2008 4:06:40 PM