David Beckham Unveils Beefcake Underwear Billboard in London
David Beckham was on hand at Selfridges department store today for the unveiling of a huge billboard for his Armani Underwear campaign, his first in London.
Said Becks: "I don't mind taking pictures in my underwear. It's when the pictures are unveiled, like today, that it's a bit embarrassing."
Three more shots, AFTER THE JUMP...
(photos below: splash news)