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Virgin Wants You to Hook Up with a Hot Gay Angel

Virgin

Virgin Mobile has launched a nationwide ad campaign featuring a hot gay kiss:

"Agency of record Juniper Park created the new work to extend the 'Fearless' positioning introduced in September. New brand-focused television, print and out-of-home ads encourage consumers to 'hook up fearlessly' with secret lovers during the holidays–including one execution of two men kissing which Virgin says will run nationally."

(image by clark nikolai in vancouver via rex wockner)

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Comments

  1. now that's a kiss. it's going to run nationally? even in the bible belt?

    Hot kiss!

    Posted by: mm | Dec 7, 2009 12:15:18 PM


  2. Fearless Virgin...BRAVO

    Posted by: Felix | Dec 7, 2009 12:17:56 PM


  3. From the first hyperlinked story it looks like this is nationwide in Canada, not the US.

    Posted by: Dan | Dec 7, 2009 12:22:52 PM


  4. Great ad! I remember Levi had a similar ad featuring a young guy pulling on jeans and a hot guy appears out of a phone booth and they go off together. A straight version aired on network TV with the same guy but with a woman emerging from the phone booth. I would love to see this add on both cable and network TV!

    Posted by: robert | Dec 7, 2009 12:24:43 PM


  5. It should be noted that this is Virgin Mobile Canada. It's a little different up here :)

    Posted by: David | Dec 7, 2009 12:24:52 PM


  6. Either way we should thank Virgin.

    http://www1.virginmobileusa.com/about/prepareEmailUs.do

    You know the right wing will be sending them mail, so should we.

    Posted by: patrick nyc | Dec 7, 2009 12:42:26 PM


  7. "...ads encourage consumers to 'hook up fearlessly' with secret lovers..."

    Looks like someone forgot to tell Tiger.

    Posted by: BradK | Dec 7, 2009 12:52:04 PM


  8. Anybody else notice the CBS logo at the top? Wonder if there will be "legal consequences"...

    Posted by: Jon | Dec 7, 2009 1:16:08 PM


  9. First thing to make me smile today =]

    Posted by: Jake | Dec 7, 2009 1:40:19 PM


  10. this is fantastic and exactly what we need more of.

    Posted by: corkystclair | Dec 7, 2009 1:40:55 PM


  11. Beautiful! Not just any two men, but one with the wings of an angel. I love it.

    Posted by: JeffRob | Dec 7, 2009 1:52:35 PM


  12. We will never see this ad in the theocratic states of America-
    maybe on premium cable at 4 a.m.- on alternate February 29ths.

    Posted by: Nick | Dec 7, 2009 2:06:39 PM


  13. That is quite hot.

    Posted by: sparks | Dec 7, 2009 2:35:28 PM


  14. VERY hot!

    Posted by: FunMe | Dec 7, 2009 5:10:03 PM


  15. Gotta say, it looks like they got the idea from the UST of Dean/Castiel on the show Supernatural. You dont have to agree or say I'm wrong, it's just how I see it.
    Makes me like it very very much =D

    Posted by: Callie | Dec 7, 2009 10:14:34 PM


  16. That's it, I'm switching to Virgin.

    Posted by: Delcatty | Dec 8, 2009 12:46:52 AM


  17. Callie, that's the first thing that came to mind. Hah.

    Anyway, love the add.

    Posted by: Gabe | Dec 8, 2009 6:12:50 PM


  18. Callie, smn actually photoshopped that pic to make it look like Dean/Cas

    http://community.livejournal.com/deancastiel/1352475.html

    They SO ripped that off the show XD

    Posted by: candy | Dec 10, 2009 12:27:15 PM


  19. Hahaha, I love that the Dean/Castiel fans are all over this. Yay for the hot man-on-angel action!

    Posted by: Jess | Dec 13, 2009 4:46:49 AM


  20. Very interesting development in the corporate marketing strategies - I don't know how to feel about this. They're using gay culture and the push for gay rights as a selling point for cell phones - it kind of seems wrong.

    Posted by: gay cruising | Dec 28, 2009 1:04:55 PM


  21. This is a link to the three ads....
    http://www.xtra.ca/blog/national/post/2010/01/07/Calgary-Transit-yanks-Virgin-Mobile-ad-featuring-gay-kiss.aspx

    Silly to not use all of them-they're equally "offensive" to someone....

    Posted by: Matt | Jan 7, 2010 2:52:10 PM


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