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Virgin Mobile Ad Pulled Down, 'Too Provocative' for Calgary


UPDATE and CORRECTION: Virgin Mobile Canada has contacted from us. According to them the tip I received on this was incorrect and the only ads that ran in Calgary were the heterosexual ones. Two of them were pulled down however. Apologies for the error.

In December I posted about this ad campaign from Virgin Mobile Canada. It's being pulled from bus stops in Calgary for fear the children might see it. A similarly-themed, heterosexual ad will remain on the bus stops:

"Calgary Transit will remove two of three ads after 'several' customers found them offensive, spokesman Ron Collins said yesterday. A third Virgin Mobile ad, which features a man and woman kissing with his hand on her clothed thigh, has been deemed acceptable and will remain, said Collins. 'The two that we've removed were a little bit too provocative,' he said. Virgin Mobile spokesman Nathan Rosenberg said the company is surprised by the reaction. 'It's quite interesting for us because these are the sorts of images people are bombarded with every day,' he said.' We don't think that we're actually doing anything that encourages people not to express their love in a healthy relationship or in a healthy kind of way.'"

I can't seem to find the straight image from the campaign online - can anyone point us to it?

UPDATE: The ad that will remain up, below. Thanks readers.


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  1. good question kbr...and good call jeffrob...I do believe I learned something valuable in both your responses...

    Posted by: sonofabutch | Jan 7, 2010 4:26:42 PM

  2. By all means complain to Calgary Transit

    But know that this 'gay friendly' Virgin campaign is BS. The straight ads are all over downtown Vancouver bus stops - including at the corner of Burrard and Davie, the gayest intersection in town - but good luck finding the gay one anywhere!

    Posted by: tcw | Jan 7, 2010 4:32:11 PM

  3. btw, Calgary Transit can be contacted here:

    Posted by: tcw | Jan 7, 2010 4:32:57 PM

  4. the ad with two males wasn't even run in Calgary..

    Posted by: Ahmad | Jan 7, 2010 4:40:47 PM

  5. Virgin Mobile and Alberta = FAIL
    Don't use their service and don't
    go to that part of Canada.

    Posted by: Press1forDialTone | Jan 7, 2010 5:12:41 PM

  6. Here's an excerpt from and link to an article in today's Globe. Mississauga transit has pulled some of the straight ads as the fellow's hand placement was too provocative. These offending ads have been replaced by the gay one!

    "Mississauga removed the two ads last month, and Virgin replaced the offending images with a similar, but less salacious, ad depicting two men embracing on an office desk."


    Posted by: Dickster | Jan 8, 2010 1:31:08 AM

  7. Well the other ad is just a bad. A white girl and a black boy! What is this world coming to?!

    Posted by: Oreo | Jan 8, 2010 11:17:02 AM

  8. thankss

    Posted by: sohbet | Jan 27, 2013 7:07:25 PM

  9. super thanks

    Posted by: sohbet odaları | Jan 27, 2013 7:07:33 PM

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