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CBS Helped Script Anti-Abortion 'Focus on the Family' Tebow Ad

According to a story in the Daily Beast, CBS worked closely with 'Focus on the Family' developing the Tim Tebow ad for months!

2_tebow The major broadcast networks have avoided political advocacy ads for years, so CBS's decision to air the Tebow ad caught abortion rights advocates off guard. But Focus on the Family, the Colorado Springs-based conservative Christian group founded by Dr. James Dobson, says that it has actually been working closely with CBS executives for months on the ad's script.

"There were discussions about the specific wording of the spot," said Gary Schneeberger, spokesperson for Focus on the Family. "And we came to a compromise. To an agreement." Schneeberger declined to comment on exactly how CBS changed the ad's message.

CBS has said that in the last year, in an acknowledgment of "industry norms," it loosened previous restrictions on advocacy advertisements, accepting ads that pushed for health reform and environmental activism.

CBS has been criticized by a coalition of women's groups as well as GLAAD for its alliance with the virulently homophobic group Focus on the Family, an evangelical group that works actively against gay rights and advocates for overturning Roe v. Wade.

Tim Tebow defended his participation in the ad last week, saying he's standing up for what he believes.

Watch the video, AFTER THE JUMP...

Apparently, given its participation, this is what CBS believes too.

GLAAD Calls on CBS to 'Come Clean' on 'Homophobic Double Standard'  [tr]
GLAAD Calls on CBS to Explain Decision to Air Tim Tebow 'FOTF' Super Bowl Ad [tr]
Women's Groups Urge CBS to Scrap Tebow Focus on the Family Ad [tr]
Tim Tebow Defends Participation in Super Bowl Ad [tr]
Tim Tebow Shoots Super Bowl Ad for Anti-Gay Focus on the Family [tr]

(thanks mike)

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  1. United Church of Christ should deserve 1 comp'ed advertisement during a major event such as the Grammys or the next super bowl.

    Posted by: Matt from California | Feb 3, 2010 1:37:13 PM

  2. has anybody noticed no attempt by cbs to even respond to the criticism they apparently don't care or are oblivious to people's feelings a boycott of cbs and their sponsors should start immediately. and remember cbs= logo= mtv

    Posted by: walter | Feb 3, 2010 2:34:06 PM

  3. Check out this press release from the UCC:

    And this was released prior to the revelation that CBS helped Focus on the Family create their ad.

    Posted by: TampaZeke | Feb 3, 2010 2:39:10 PM

  4. Well spoken, like my pea-brained parrot.

    Posted by: Drew | Feb 3, 2010 5:23:04 PM

  5. It is not called "standing up for what you believe" if the other side is not allowed to present it's side equally in the same forum. It's called fascism.

    So fuck you Tebow. What a brainless Nazi douchebag.

    Posted by: MarkDC | Feb 3, 2010 8:16:41 PM

  6. Hey pro-choice folks - if you are really pro-choice and not pro-abortion, (and not politically correct free-speech opposers) why would you object to someone who urges folks to choose life - like his own mother did in the face of strong pressure to abort him?

    Posted by: Brian | Feb 3, 2010 11:45:22 PM

  7. "So fuck you Tebow. What a brainless Nazi douchebag"

    Mark - you got some serious anger problems dude!

    Posted by: Brian | Feb 3, 2010 11:55:07 PM

  8. As if I didn't already have enough reasons never to watch CBS at this point....

    Posted by: libhomo | Feb 4, 2010 12:24:27 AM

  9. Personally, I don't see what all this controversy is actually about.

    The mother made a CHOICE to keep her child, instead of murdering it. Isn't that what pro-CHOICE should stand for? Not "you-must-have-abortion". Or maybe they should change their name to "pro-abortion"? Cause they seem to be hating on this 'choice'. Wow.

    Posted by: No-one in particular | Feb 4, 2010 1:08:40 AM

  10. How wonderful that Tim Tebow was spared from an abortion by his Mother making the "right choice" when seven months pregnant with Tim in the Philippines even though urged by Dr.'s to have one. And then to go on to win the Heisman Trophy, what a great story. Oh but wait, something doesn't add up here. In 1870 the Philippines criminalized abortion. Since 1930, its criminal code governing abortion makes NO EXCEPTION to save the life of the mother and REQUIRES prison time for doctors and women involved. So in light of this the Dr. recommended that an abortion be performed and put himself and Tim's mother in danger of prison time. Now that is just too hard to believe, isn't it? I call "Bull Shit" on the whole thing. He is a pompous bigot and a liar too. And yes, let CBS know of your disgust at them for accepting this lie.

    Posted by: Steve Davis | Feb 4, 2010 5:24:35 PM

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