Football | John Amaechi | News | Peter Tatchell | Sports

Watch: UK Football Association's Anti-Homophobia PSA

Earlier this week I posted about an anti-homophobia video produced by the Football Association set to premiere at Wembley Stadium this week which was pulled at the last minute, inspiring criticism from gay rights groups over the FA's commitment to fight anti-gay behavior at matches.

Fa  The campaign, which was in development for two years, features a football fan on his way to his office, hurling anti-gay slurs in the workplace and on the street, and asks, 'if that kind of language is not permitted in those situations, why should it be permitted at a football match?'

The Guardian reported:

The decision has also sparked a debate within the gay community about whether the shocking video was the right strategy. Tatchell agreed that Ogilvy's approach was effective but said he would have preferred a more "uplifting, MTV-style" video featuring high-profile players and criticised the FA for not doing more to sign them up.

But John Ameachi, the gay former NBA basketball player, was scathing about the clip's content and what it said about the attitudes at the top of English football.

"Football can't shock fans out of being bigots – this process requires a highly strategic, multi-modal approach, not to mention a significant investment," he wrote on his blog, also criticising the "cheap" £10,000 budget. "Ninety seconds of bad language that will only be seen on the internet is not a solution to the problems faced by football and the concept of trying to create a 'viral video' to combat homophobia in football feels crass at best."

Watch the spot as well as a news report on the controversy, AFTER THE JUMP...

(clip via afterelton)

And here's a UK news report:

Feed This post's comment feed


  1. This is a really really bad advertisement. For a good causeobviously but done all wrong. Horrible.

    Posted by: Hmmm | Feb 10, 2010 2:24:36 PM

  2. Well, we all know homophobic language never occurs on the metro.

    Wait, what?

    Posted by: crispy | Feb 10, 2010 2:28:15 PM

  3. This ad is offensive. Sometimes shock can be used to get a point across. However, imagine the outrage that would ensue if someone shot a spot where the character used the "n" word to combat racism, or the "c" word to counter misogyny? Also, the FA needs to realize that it will take more than one spot to change a culture that routinely uses such language with impunity.

    Posted by: voet | Feb 10, 2010 3:04:30 PM

  4. I thought the ad was effective. ESP with the silence of everyone around him silently condoning the behavior...

    Posted by: MicahSkin | Feb 10, 2010 3:55:18 PM

  5. I see what the ad was getting at but I don't think this would be an effective ad at a football game.

    Posted by: Chitown Kev | Feb 10, 2010 4:31:58 PM

  6. Needed to be a bit shorter and a tad less random. Has potential, makes its point, but goes just a step over-the-top.

    Posted by: DR | Feb 10, 2010 6:38:37 PM

  7. Um, have any of you ever attended a football game? You probably understand it as soccer...but have you? Those claiming it's offensive, or whatnot? Um...get an education by attending one. "get aids and die, fag" is a pretty tame harrangue coming from a fan.

    Posted by: TANK | Feb 10, 2010 6:44:37 PM


    Video is posted there.

    Posted by: Tony | Feb 10, 2010 8:27:17 PM

  9. The ad is superbly done. It is supposed to be offensive, as is homophobic behavior. We're looking into a different culture with British football, lots of parallels with the U.S. situation here; but unless we've lived there or are students of the U.K., we won't get the important nuances. Their fans are sometimes rabidly out of control, to the point where people get killed. Show the commercial soon.

    Posted by: terry | Feb 10, 2010 11:01:56 PM

  10. @Tank

    Yes, I have been to many sporting events...

    With this ad, at a professional game you would have to show it very, very early before folks get drunk, otherwise it would be more liable to incite the drunk hooligans at an English OR an American football game. And, yeah, it can get pretty nasty.

    And all of that is assuming that they aren't already drunk when they arrive at the game.

    Posted by: Chitown Kev | Feb 10, 2010 11:07:33 PM

  11. At first I thought it a bit over the top. Then I understood: It needed to be in order to make that man look as ridiculous to those who'd behave that way as overt bigots appear to everyone else. Well done.

    Posted by: Mort | Feb 10, 2010 11:37:55 PM

  12. Show this on the public television airwaves, not at the sporting stadiums--for all the reasons already articulated. Let it be discussed in the homes and schools and churches--so that real transformation can have a chance to happen.

    Posted by: terry | Feb 10, 2010 11:38:38 PM

  13. I draw a parallel to Autralian HIV/AIDS ads where they were the first nation to successfully get men to wear rubbers! Those ads are scary, in your face and to the point. You can't sidle up to some English queer hater and gently tug his heart strings to get him to stop being a prick. You tell him firmly to shut the F*¢* up! Society in general needs to get messages in many ways. Some ways are easy to hear and others are difficult.

    Posted by: Jason | Apr 23, 2010 11:29:41 AM

  14. Hello,

    My name is Alan Perkal , Publishers Relations at Adfunky.

    Adfunky is an adnetwork with headquarters in New York, United States, and sales offices in different Latin American countries, which allows us to effectively monetize the inventory of the region. We also work with agencies and direct clients around the world, so we can manage all your traffic.

    I wish I could talk to you and tell you a little more about Adfunky. There are several advertisers who may be interested in displaying their ads on your site. Please let me know when is better for you to schedule a conference call and see what kind of campaign and type of business are more convenient for you. You can also send me an e-mail and I will explain our business and send information to get started.
    My contacts are together with the signature.


    Alan Perkal
    Publisher Realtions
    Adfunky | Digital Media
    AR +54 (11) 4857-6333
    Skype –Alan.adfunky

    Posted by: Alan Perkal | Apr 18, 2011 11:44:27 AM

  15. Ey que buena informacion, saben si este directorio de empresas peruanas es del estado? o oficial?,

    Posted by: Empresas peruanas | Feb 1, 2012 12:02:40 PM

Post a comment


« «Watch: 1967 Mike Wallace CBS News Story 'The Homosexuals'« «