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Watch: Nike World Cup 'Write the Future' Ad Featuring Wayne Rooney, Cristiano Ronaldo, and Dider Drogba Breaks Web Record


An ambitious Nike viral web ad in advance of the World Cup has broken records for The ad features several famous footballers and offers predictions of their futures based on their performance in the World Cup next month.

Forbes reports:

"Nike's three-minute 'Write the Future' epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures. It beat the previous record holder, another Nike ad called 'Earl and Tiger' featuring golfer Tiger Woods after his heavily publicized return to the sport...'Earl and Tiger' reached 6.3 million views in its first week and 'Write the Future' achieved 7.8 million. The fact that 'Write the Future' beat 'Earl and Tiger' is even more impressive considering the fact that the latter hit the web amidst the Tiger Woods scandal. The current count for this new video on YouTube is 9.4 million."

The count has now passed 10 million.

Now we know what they built this for.

Watch it, AFTER THE JUMP...

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  1. That was off the charts EPIC! More of these types of "commercials" please.

    Posted by: RONTEX | May 28, 2010 12:46:09 PM

  2. wayne rooney is a beast

    Posted by: Tony | May 28, 2010 12:47:14 PM

  3. I adore this ad. But my beloved Americans barely had a cameo!

    Posted by: crispy | May 28, 2010 12:49:03 PM

  4. coooolll......

    Posted by: sal | May 28, 2010 1:04:03 PM

  5. I love this ad. it was directed by Alejandro González Iñárritu who directed Amores Perros, 21 Grams and Babel. Totally his style and totally awesome.

    Posted by: ghostfacemillah | May 28, 2010 1:18:05 PM

  6. Just when I thought Wayne Rooney couldn't be any less attractive, this commercial proved me wrong.

    Posted by: anon | May 28, 2010 2:35:38 PM

  7. I don't get it.

    Posted by: Dan | May 28, 2010 4:54:33 PM

  8. They had to go and ruin it and put Kobe Bryant in it.

    Posted by: Rodney | May 28, 2010 6:33:34 PM

  9. cristiano ronaldo is an earth-bound god.

    Posted by: nic | May 29, 2010 3:18:54 AM

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