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Watch: McDonald's Gay Ad, The American Version


The pro-gay French McDonald's ad gets an American parody, AFTER THE JUMP...

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  1. Thanks, Josh. I would agree with that.

    If Adam Sandler or some straight SNL comedian had done the EXACT character in the EXACT same way with the same script as this guy did, there'd be a much bigger uproar about how straight people see and portray us.

    And yet, have we already forgotten how Adam Sandler -- a Republican -- didn't mince around and instead produced a classic ad parody with gay content? Does no one remember Schmitt's beer?

    Sad that this is what we've come to.

    Posted by: Jameson | Jun 7, 2010 2:07:23 PM

  2. Ok, this is funny - but I'd like to point out that the French ad was awesome because it was showing a young gay boy who possessed none of these stupid stereotypes just enjoying company with his father. How many gays actually act like this? These stereotypes are so old.

    Posted by: KFLO | Jun 7, 2010 2:14:27 PM

  3. At the risk of making this go on even longer...

    My concern, as a member of the gay community, is that people find this funny because some people like to look at the effeminate gays as funny, while at the same time holding themselves as "better".

    It's easy to laugh at someone stereotyping a behavior you don't assign to yourself.

    Posted by: Spot | Jun 7, 2010 2:29:50 PM

  4. INTERNALIZED HOMOPHOBIA EVERYONE :) I mean those of you who can't smile to something as light-hearted as that video. I smiled, 'cause I love nancy boys and am one at times. Try to open your minds just as much as your recti.

    Posted by: Daniel | Jun 7, 2010 3:04:16 PM

  5. The problem with you some of you girls is you've lost your senses of humor (not to mention you're Pedantic Pollys). Everything has to Advance The Cause first. What was funny about this video is the total cluelessness of the idiot father when his son is flaming. It's irony. It's not subtle irony, admittedly, but still. It shows how some parents can never admit their kids are gay, if you want a message.

    Posted by: Mayor McQueen | Jun 7, 2010 3:36:14 PM

  6. It's AMAZING how you "get a sense of humor" morons make it all about that.

    The Mike White-Justin Long ad plays them both as femme boys -- and it's hilarious.

    This isn't spoofing the dad. It's spoofing the KID. And as was said above, you know if a straight comedian did this, you wouldn't say it's funny.

    I bet half of the people who are defending this bash Sean Hayes in W&G as a stereotype.

    Posted by: josh | Jun 7, 2010 4:03:36 PM

  7. I'm struggling to care about this one way or the other.

    Posted by: Wes | Jun 7, 2010 4:33:12 PM

  8. It seems fairly clear, to me anyhow, that Andrew (the maker of the parody) saw the original commercial and felt, like myself and a couple others here, that there was no gay message or anything remotely promoting of homosexuality. The original commercial was a lesson in heterosexism.

    Re-watch the original commercial. You have 5% of subtle hinting of a shy gay teenager who is closeted. Then you have 95% of a stereotypical heterosexual father bragging about his sexual exploits as well as bragging that his (supposedly) straight son would also have sexual exploits were there any girls in his class. (This is what society wants...heterosexual dominance, keep the gays around but only if they're in the closet and silent about who they really are.)

    That's not progressive. There is no positive gay theme. You cannot argue that that commercial is a good thing for the gay community.

    Andrew may have been a bit over-the-top, but the message he conveys is simple. The original commercial was lacking context and any kind of a gay message.

    The fact so many of you were thrilled and positive of the original commercial to only now be attacking a more poignant version of it...just leads me to believe you're all a bunch of republicans.

    Posted by: Pedigru | Jun 7, 2010 5:39:22 PM

  9. LOL! Hilarious! When he was deep throating the burrito, I fell out!

    Posted by: daws | Jun 7, 2010 5:51:45 PM

  10. And I was equally offended by the bad French. Aren't we supposed to be good at that?

    Posted by: BillyBoy | Jun 7, 2010 6:26:15 PM

  11. We all knew America was behind France, WE DIDN'T NEED TO PROVE IT!

    Posted by: Jesse | Jun 7, 2010 7:04:12 PM

  12. @JOE L

    The song is sung by Jake Wilson....not even kidding when I tell you he's the maker of the recent "Baby Gaga" spoof. These two spoof makers are friends. Search youtube for "The Battery's Down". That song is probably from his web series.

    Posted by: Jeff | Jun 7, 2010 7:04:23 PM

  13. I didn't find this parody all that creative or funny. I wasn't offended by any means (mostly because we all know people that are extremely effeminate and I don't that brand of effeminacy a la the twink as a bad thing to be). I just think it's sort of uncreative. The stereotype doesn't bother me, it's just that it's such a tired stereotype. There are so many generalizations we can make about our community in a funny way that can come off as endearing without have to resort automatically to the "fairy" (or the leather daddy for that matter).

    And regarding the original ad, I liked it. I didn't view it as some groundbreaking statement on homosexuality in the media, but I enjoyed it. I think the ad relates to lots of us who were closeted in our youth and had parents that had assumptions about us (mainly that we'd end up straight) but we didn't hold that against them. The commercial portrays the kind of father/son relationship that is fairly common these days, and perhaps more-so in France. That is, we have a kid who is young, he's an adolescent, and his dad of course assumes he's straight, but he's gay, and he doesn't fault his dad for projecting a little bit onto him. He still loves his dad, they are comfortable together. He can't tell his dad everything yet, but he can share some things with him, and they can have a meal together at McDonald's. The ad isn't selling gayness, it's selling hamburgers. This ad is one in a series showing different people from different backgrounds and showing that McDonald's is a comfortable place where you can be yourself, and be with your family, and be at any point in your life whatsoever. It's not like this is a closeted 40 year old man with his wife and kids getting food while he's talking to his male lover on the other end. It's a teenage boy, falling in love for the first time, and being happy to be gay, but not quite at the point where he wants to tell Dad. And he seems okay with that. It's not overtly sexual, it's mild and innocent, thus it portrays young gays as it would portray any young teenager: smitten, but not sexual. I find the ad endearing because it's portrays coming out as less of a cross to bear than a rite of passage. It's a little ideal, but it's advertising.

    Posted by: Anthony | Jun 7, 2010 7:15:10 PM

  14. @Daws: the mayonnaise on the corner of his's the little touches that add so much meaning.

    Posted by: latebrosus | Jun 7, 2010 8:24:48 PM

  15. Uhhh not very funny

    Posted by: jaragon | Jun 7, 2010 8:55:16 PM

  16. Wow. That was bad.

    Posted by: Paul | Jun 7, 2010 9:13:51 PM

  17. And you wonder why we still have to struggle? What a waste of video.

    Posted by: Rangeland4 | Jun 7, 2010 9:58:49 PM

  18. Oh yes. This is funny because, as we all know, gay men have no intelligent sense of humor. They are only funny when acting as a wildly broad caricature of a prancing, lisping, limp-wristed fool. This should be about as hilarious to the gay community as a prancing mammy in black face would be to the black community.

    Posted by: dcwv | Jun 7, 2010 10:20:24 PM

  19. And the lip gloss, that sealed it. Nicely done.

    Posted by: Drew | Jun 8, 2010 12:13:10 AM

  20. What a bunch of sourpusses! You straighter-acting than thou types must have been sucking for hours on...lemons?

    Posted by: Mayor McQueen | Jun 8, 2010 12:19:09 AM

  21. We're not all bitchy insecure lisping limp-wristed poofters.

    Posted by: Tone | Jun 8, 2010 1:03:51 AM

  22. I don't know, Tone, for a bunch of straighter-than-thou gays, you seem pretty bitchy and insecure. And the homophobes are going to class you with the rest of us no matter how straight you act for them. You tough boys better go after the awards, fashion and decorating shows next: have you seen the silly queens on those things?!! OMG!!! We can't have it! People might get the impression gays are interested in style and we know what a horrible lie that is.

    Posted by: Mayor McQueen | Jun 8, 2010 1:57:06 AM

  23. This is reality. Stereotypes are when TV shows cast straight men in gay roles to make them look and sound more masculine.

    Posted by: ChrisP | Jun 8, 2010 4:01:34 AM

  24. I guess you could count me as one of the "critical gays" 'cause I didn't find it funny or clever or cute or positive in any way. It's just playing to the same tired stereotypes of gay men and straight parents. If someone wants to do a parody, they should take another stab at it. (Maybe a gay parent of a straight child??)

    Posted by: Alex | Jun 8, 2010 8:08:29 AM

  25. When you compare this parody to the French commercial and really think about doesn't seem so funny. It's so obvious this would be America.

    It demonstrates how we commodify identity into a grotesque and reductive minstrel show of mannered affectation.

    The French commercial made me feel good. This, even though a parody, is just depressing.

    Posted by: MarkDC | Jun 8, 2010 8:14:50 AM

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