Watch: Gay Doritos Super Bowl Ad Contest Entries
Doritos has a 'Crash the Super Bowl' party contest going on, for which people submit videos, one of which is chosen to be played during the Super Bowl.
Here are a couple with gay themes that have been getting some play online today. I've seen several write-ups that say they're the chosen ads, which I don't think is the case at all. If anyone knows otherwise, let me know.
The clips appear to just be entries, as the contest finalists are posted. Though given past Super Bowl choices, stereotypes and/or suggestiveness don't seem to be things that companies shy away from in these instances.
Watch, AFTER THE JUMP...
Both are just a LITTLE bit Homophobic. Not quite as bad as the infamous Mars Bar one or the publicity stunt for the fake gay dating site last year. But just enough to send the message that gay men are gossipy, sexually aggressive and kinda fem.
Posted by: Jasun | Jan 24, 2011 7:17:45 PM
I was very puzzled when I saw these earlier today. Am I missing something about the target audience for the Superbowl?
The one with the gardener and the pool boys is kinda silly, and vaguely insulting. But the one in the sauna is very hot - and not just because of the setting. It's almost too sexy for school, especially the tag segment. Whoa. I'd be surprised if this actually aired - - but I remain stunned that it was even made.
Posted by: Zlick | Jan 24, 2011 7:19:58 PM
Oh, now that I read the piece here more clearly, I see these are proposed ads submitted by outside contestants. Ok then.
Posted by: Zlick | Jan 24, 2011 7:21:22 PM
UGH.
Not very creative and clearly stereotypical.
Time to find a new ad agency. These spots are not good and just feed into how America likes to perceive their homosexuals.
Such presentations hinder our progression.
They better not run during the Super Bowl.
Posted by: Max F. Grump | Jan 24, 2011 7:25:34 PM
Um, there is nothing homophobic about the sauna one. At all.
As for the gardening one, I actually thought it was pretty funny. And not homophobic. Stereotypical...maybe. Homophobic, hardly. And I thought it was cute. And probably done by a gay.
Posted by: Ethan | Jan 24, 2011 7:40:59 PM
@Max F. Grump
What ad agency? These are user made videos submitted to a contest, not videos made or commissioned by Doritos.
Posted by: ravewulf | Jan 24, 2011 7:51:20 PM
well, it's just an ad designed to be humorous to a certain kind of guy... that said, the guys are super-fey to make certain that that targeted audience actually gets the joke.
Why not let the subtlety carry the message instead of giving in to stereotype? It still would have been kinda funny.
Posted by: pete N sfo | Jan 24, 2011 7:51:52 PM
That guy is from Sex and the City. He outed Miranda and Miranda outed him.
Posted by: Perry | Jan 24, 2011 8:25:06 PM
That's the kind of ad that has to be over the top, otherwise it would be too real.
I may have to watch the SuperBowl after all. I like the sauna one best.
Posted by: Jeremiah | Jan 24, 2011 8:29:30 PM
Both are hilarious. End of story.
Posted by: Joseph | Jan 24, 2011 8:54:46 PM
Lighten up already, I liked both commercials, I am far from stereotypical or feminine, but I loved the pool commercial. I am secure enough to know that WE ARE ALL DIFFERENT, they are selling chips, not a big deal! I hate it when everyone complains about every little gay thing, on television. Be glad we are on television!
Posted by: bewilderbeast | Jan 24, 2011 8:58:10 PM
Silly--you can't eat in the sauna. Well, not Doritos.
Posted by: Danny | Jan 24, 2011 9:09:18 PM
i think these r friggin hilarious!!!!!!! u bitches need to take a chill pill!! HEY BARBARA!!!! LMAO
Posted by: sean | Jan 24, 2011 9:34:20 PM
doritos would, most likely, go limp in the sauna.
Posted by: alguien | Jan 24, 2011 9:38:47 PM
doritos would, most likely, go limp in the sauna.
Posted by: alguien | Jan 24, 2011 9:39:42 PM
The first one is fine, but the second is a bit offensive.
Posted by: Blahblahyawn | Jan 24, 2011 9:54:18 PM
i thoroughly enjoyed both.
Posted by: Liam | Jan 24, 2011 10:15:02 PM
I liked the one in which the Latino guy opens the bag and thinks he is going to get a sexy girl.
Posted by: jaragon | Jan 24, 2011 10:17:16 PM
I watched them both twice and don't know what it is I'm missing.a man is trimming hedges and two guys at the pool say hi to the woman next to him while eating Doritos...? What's the punch line? I have the feeling there is some cliche subtle homophobic undertone in this somewhere, but it's hard to pin down because I don't see any point to the dull dialog.
Posted by: Gregv | Jan 24, 2011 10:40:16 PM
But er, JASUN, HELLOOOOOOOO. To get the record, um, straight -- gay men ARE gossipy, sexually aggressive and kinda fem.
Posted by: charles | Jan 24, 2011 10:40:26 PM
I really am not sensitive about a lot of stuff, but the tag on the sauna spot kind of bothered me. They showed the guy kind of forcefully feeding this guy a Dorito to make sure that the audience wouldn't think that the object of the spot was actually gay. Maybe a small point, but it bugs me.
Posted by: Jeff | Jan 24, 2011 10:47:56 PM
Unless there are incredibly subtle layers of nuance beyond my feeble understanding, I don't even really get the second one. The gardener seems to be looking at the Doritos, not the gay boys. Not especially clever, so while it supports the cliche that "gays want to bed straight guys or think they're closeted," I can't get worked up about it. The first is better, but they'd never air it because it would draw cries of racist cliches.
But a third ad that was linked after viewing the second, involving someone puking into a bag of Doritos and the guy continuing to eat them? Revolting.
Posted by: Paul R | Jan 24, 2011 10:52:11 PM
Both are great!
Posted by: Derek Pearce | Jan 24, 2011 11:02:40 PM
Both were funny, I'd be surprised if they show either.
I do watch the superbowl, for the spectacle, and the quarterbacks.
Not in that order.
Posted by: Rob West | Jan 24, 2011 11:04:28 PM
"What's the punch line?"
Watch it again and look at the trimmer's tongue as he looks at the Doritos. Wife/girlfriend sees that and thinks he's getting all hot over the men and gives a disgusted look. The audience is in on the 'joke'.
Posted by: Blahblahyawn | Jan 24, 2011 11:19:00 PM