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Pakistan Sees Rise of 'Metrosexual' Grooming Salons


AFP reports:

Confounding expectations in a country where most street scenes are filled with men wearing the traditional shalwar kameez, a simple cotton tunic, male grooming salons are springing up in the main cities.

Despite Pakistan's dire economy and widespread poverty, rich urbanites have more disposable cash than ever and are now spending it on their image, says Hassan Kilde Bajwa, of Synergy advertising agency.

Bajwa says the rise of the metrosexual, or "metropolitan heterosexual" man, is a result of a liberalised banking sector and a massive explosion of media in a country that 15 years ago had just two television channels and no FM radio.

Hair transplants, dyes, facials, manicures, are among the most popular procedures. But there are still limits:

-- few Pakistanis are likely at this stage to adopt famed English footballer David Beckham's penchant for sarong skirts and piercings.

"One thing that still isn't acceptable, even among metrosexuals, is accessories. It's a very common thing for men in Europe to wear a wristband or something, the Beckham thing," says Bajwa.

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  1. Lipstick on a man in Pakistan?? I rather doubt that's too common either.

    Posted by: Paul R | Feb 8, 2011 10:47:58 AM

  2. Homosexuality is widespread in the Arab world. It's just isn't 'Out' like the western first world. The Arab and other non-western world's concept of a homosexual is an effeminate cross dresser.

    Posted by: ratbastard | Feb 8, 2011 11:26:15 AM

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