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Madonna Unleashes the MDNA - Super Bowl Kraken This Week: VIDEO

Luvincover_madonna

The Madonna Super Bowl/MDNA assault begins this week with her new single “Give Me All Your Luvin’” featuring Nicki Minaj & M.I.A. set for release two days before her Super Bowl halftime performance. The song was written by Madonna, Martin Solveig, Nicki Minaj and M.I.A, composed by Martin Solveig and Michael Tordjman and produced by Madonna and Martin Solveig.

The image above is the official cover art for the single.
 
Luvin_madonnaThe video for “Give Me All Your Luvin,” directed by Megaforce, is football and cheerleader themed - inspired by her upcoming Super Bowl appearance. Madonna will world preview the video for her new single during American Idol Thursday. The full video for “Give Me All Your Luvin’” will premiere on Madonna’s YouTube channel on February 3rd at 9am EST/6am PST.
 
In addition to her reunion with Ray of Light producer William Orbit, other co-producers on MDNA include Martin Solveig, The Demolition Crew, Marco “Benny” Benassi and Alessandro “Alle” Benassi, Hardy “Indiigo” Muanza, and Michael Malih.
 
Madonna is scheduled to appear on The Tonight Show with Jay Leno this evening.

Watch Idol's preview for the preview of the video, AFTER THE JUMP...

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Comments

  1. Madonna looks sad and tragic. The cover art for the single is awful. She looks like a Britney Spears wannabe. The poor woman has completely run out of ideas and now comes across as completely lame.

    The fact that she has collaborated with Nicki Minaj proves that she's also lost her mind.

    Posted by: jason | Jan 30, 2012 8:54:01 AM


  2. There's something about Madonna that I don't like. I think it's called "cold and calculated".

    Posted by: bruce | Jan 30, 2012 8:58:36 AM


  3. Ugh. She's so gross. Everything she said about aging gracefully 15 years ago completely irrelevant now. She also knows she can't expect to sell anything she does by herself anymore so she tries to collaborate with the flavor of the month. Go away. You WERE a genius of reinvention but with that gone you pretty much have nothing to offer anybody.

    Posted by: Jonathan | Jan 30, 2012 9:06:45 AM


  4. I am counting the days til the next Madonna invasion...and lots of haters are gonna hate ...especially if her comeback turns out as planned...
    =)

    Posted by: George F | Jan 30, 2012 9:19:36 AM


  5. You guys are crazy. Madge will always be relevant. If she died tomorrow I guarentee @Jason, @Bruce and @Jonathan would be the first to put in their sick notices at work and begin their 3 day gay mourning party with the rest of us...

    She's crazy but who wants a sane Madonna?

    Posted by: David | Jan 30, 2012 9:21:39 AM


  6. Can't wait for this album to drop.

    Posted by: Maverick69 | Jan 30, 2012 9:39:42 AM


  7. @Jason, @Bruce and @Jonathan The three Trolls.

    Posted by: james | Jan 30, 2012 9:58:54 AM


  8. UGH! Enough Madonna stories already! Not all gays worship her.

    Posted by: piernudo | Jan 30, 2012 9:59:13 AM


  9. a 50 year old cheerleader? very sad indeed

    Posted by: marcel | Jan 30, 2012 10:07:05 AM


  10. A preview for the preview? Give me a break!

    Posted by: borut | Jan 30, 2012 10:24:02 AM


  11. So glad to see that misogyny and sexism doesn't exit in the gay community (eye roll). If Madonna were a man, I doubt she'd be told to age gracefully or called gross. I get that not all gays worship her or find her talented and that's fine. But at least be fair and not attack her because she's not 22. Unless you level the same criticism at Elton, Bono, Steven Tyler, Morrissey, The Rolling Stones, etc.

    Posted by: Ron | Jan 30, 2012 10:25:05 AM


  12. OK, Madonna has had some excellent albums, some "better than average" albums and maybe a stinker or two. But she's never been boring. Even when she releases something horrible, you can still see she was pushing envelopes and boundaries and buttons.

    That said... WHY does she keep grabbing the latest skank star du jour and doing duets with them? The horrendous duet with Britney Spears was at the time a career low. Then doing the duet with Justin Timberlake was just baffling.

    But Niki Minaj and M.I.A.? ugh.

    Posted by: jasun mark | Jan 30, 2012 10:28:41 AM


  13. <3....love this woman. Cannot wait for her album to drop.

    Its funny people who cannot stand her, take the time to come in here and add their two cents. If I didn't like something, I just skip the story. So transparent.

    Posted by: Safadinho | Jan 30, 2012 10:29:48 AM


  14. I hope there's no power surge or outage so her vocal tracks don't cut out!
    Go Madge!

    Posted by: JimmyD | Jan 30, 2012 10:43:25 AM


  15. I love her... I just wish the whole album was produced by William Orbit instead of that long list of flavor-of-the-week producers.

    Posted by: endo | Jan 30, 2012 11:00:16 AM


  16. Looks like someone extended their Macy's contract and worked in a cross-promotional sweater. Is this part of the next Material Girl clothing line?

    Posted by: Adam | Jan 30, 2012 11:01:57 AM


  17. I have never liked her nor understood why anyone would. She's certainly not talented just a great marketeer. I had hoped she had faded away but she's back with another grand PR job to convince the silly she is the queen. Refuse to watch her.

    Posted by: OS2Guy | Jan 30, 2012 12:38:22 PM


  18. Firstly, Why is this commercial and cd single cover called an "assault", seriously Towleroad, what is up with that?

    And worship her? come on, @piernudo, nobody worships her. Do you comment on gay marriage stories that not all gays worship gay marriage too?
    Like what is your point man? You came here to tell us not all gays worship Madonna?
    Yaaaaaaaaa, ok thanks for that.
    what a knob.

    Posted by: Marc | Jan 30, 2012 12:45:52 PM


  19. Super LOVE Madge's music, can't wait to see W.E. & the story she wants to tell: www.latimes.com/entertainment/news/movies/la-ca-madonna-20120129,0,280629.story

    Use your powers for good, haters! I'd love to see you pay this amount of attention to the REAL power players behind our covert Congress. Madonna's marketing blitz doesn't erode your human rights & your retirement portfolio. Why are you wasting your vitriol on pop music? It's art! Go elsewhere & watch/listen to what sends you.

    Posted by: M!A!D!O!N!N!A! | Jan 30, 2012 1:15:22 PM


  20. That said.... Oh HONey: those lips! Can't they CGI away the injectables? Sandra wants hers back! :D

    Posted by: M!A!D!O!N!N!A! | Jan 30, 2012 1:25:28 PM


  21. A 52 year old cheerleader? A 52 year old women dating a 20 something man? If you want to see an "act your age" 52 year old women, than look no further than your mothers, sisters, friends etc. This is MADONNA folks, let her do her thing!

    Posted by: Jesse | Jan 30, 2012 1:30:16 PM


  22. Unfortunately there will be gay men always willing to buy her latest regardless of quality. No, I won't take a day off from work to mourn the passing of this skank. I don't own one thing she's ever recorded and she's probably the worst actress to ever grace the screen. She's also the most narcissistic person who's ever lived and I'm getting nauseous with Andy's need to post something every time she farts.

    Posted by: Jonathan | Jan 30, 2012 1:55:14 PM


  23. I just can't get over the fact that she's working with M.I.A and Nicki Minaj, especially the latter.

    Posted by: Bryan | Jan 30, 2012 2:46:47 PM


  24. What's the over under on Jason literally exploding in the coming months?

    Posted by: Kevin B | Jan 30, 2012 8:09:19 PM


  25. It's so entertaining to watch her get more and more pathetic! Can't wait for her big comeback album when she's 70.

    Posted by: Michael in Toronto | Jan 31, 2012 4:58:24 PM


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