American Family Association | Comic Books | News

'One Million Moms' Threaten 'Toys R Us' with Boycott for Selling 'Archie' Comic Featuring Gay Couple

'One Million Moms', who last month went after JC Penney for hiring "open homosexual" Ellen DeGeneres as its spokesperson, has turned its attention to 'Toys R Us', threatening the toy chain with a boycott if it refuses to remove an Archie comics issue featuring the wedding of its gay character Kevin Keller from store shelves, Right Wing Watch reports.

'One Million Moms' is a project of the American Family Association, which has been designated a hate group by the Southern Poverty Law Center.

Marriage2_kellerWrites the group:

Toys 'R' Us employees do not actually set up the displays; they leave this up to the vendor, but they should be aware of the merchandise being sold in their stores nonetheless. These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.

Says the sample letter that 'One Million Moms' tells its followers to send to Toys R Us, in part:

"As a mother and a member of, I am extremely disappointed to learn that select Toys 'R' Us stores are now selling 'Archie' comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads "Just Married" with two men marrying, one wearing a service uniform....Please remove all the same-sex "Just Married - Archie" comic books immediately from your shelves. My decision to shop in your stores depends on it."

American Family Association Targets Toys R Us over Gay Couple in Archie Comics [right wing watch]

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  1. Just wait til those moms discover that Old Navy is using a gay actor (John Michael Higgins) to sell children!

    The horrors being done to american civilization are never-ending!

    Posted by: eric | Feb 28, 2012 3:20:59 PM

  2. Buy out the Kevin Keller wedding issue! Push those sales figures over the top! If enough copies move, the Archie folks might give the adult Kevin Keller his own comic book series, just like they gave one to the teenage Kevin.

    Posted by: Stuffed Animal | Feb 28, 2012 3:25:20 PM

  3. I wonder how Toys R US will cave.

    Posted by: Fenrox | Feb 28, 2012 3:29:08 PM

  4. John Michael Higgins is NOT gay!!

    Posted by: JeanKrystle | Feb 28, 2012 3:49:09 PM

  5. One Million Moms, indeed. Try 12 right-wing freaks in a closet somewhere ...

    Posted by: Lance | Feb 28, 2012 4:09:52 PM

  6. Try one bitter shrew who lives in a weird den with her parents and doesn't even have children. But she does have or seeks to have 1 million cats.

    The last boycott was such a rousing success, I can certainly see why she'd try another. And of course Toys-R-Us is the only vendor of comics in the US, so this one makes even more sense.

    Posted by: Paul R | Feb 28, 2012 4:23:11 PM

  7. @Michaelandfred - Of course, all good religious parents have to train (brainwash) their children from an early age with the carrot and the stick: the conservative hierarchy doesn't work if the sheeple aren't given someone to hate and blame for all their ills, andtold they'll be (eventually) rewarded for it. Hamas starts at age two, so I imagine the best Christian hatemongering starts then as well.

    Posted by: Tarc | Feb 28, 2012 4:27:25 PM

  8. If one wants to change some things for them. Get on their website and ask that you get their mailings. Then when a boycott comes do what I do, using their mail service I send and e-mail refuting onemillionmoms and telling them why I will support them. If enough of us do that it will turn their boycotts upside down.

    Posted by: Jeff C | Feb 28, 2012 4:38:55 PM

  9. I think it's time we all support Toys R Us with a buy-in day. If everyone pledged to spend at least $10 at a Toys'R'Us and donate our purchase to a Children's Hospital, Toys For Tots, an orphanage or other worthwhile cause we can show our support to Toys'R'Us as long as they stand by us wile doing good for causes that can use our assistance.

    Posted by: George McGinnis | Feb 28, 2012 4:45:25 PM

  10. The store sells shoddy merchandise made by underpaid foreign labor. It sells toys that teach kids to indulge in violent fantasies--which may not be bad once in a while, but constant reinforcement can't be healthy. It sells toys that dull imaginative play and encourage branded objects as playthings instead of the "found" toys such as boxes and blocks and whatever is lying around that can become a tent, cave or spaceship. It conditions kids as consumers of crap. Of course, all that may be part of the "values" of the 5dozenMoms. But the horror of an Archie comic showing 2 loving men must be so overwhelming that THAT is the detonator of their pathetic wrath.

    Posted by: gregory brown | Feb 28, 2012 4:55:20 PM

  11. They are worried their closeted husbands might see it.

    Posted by: anon | Feb 28, 2012 5:01:48 PM

  12. "This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand."

    I agree--clearly this is a topic too complicated for these mothers to understand. i'm quite sure, however, that if they simply tell their kids, "some men marry women and some men marry men" that would be all the information the kid would need.

    Unfortunately, dirty-minded people like the Million Moms have to drag the bedroom into it. Do they explain heterosexual bedroom activities when their kids ask about straight couples?

    Posted by: Daniel Berry, NYC | Feb 28, 2012 5:15:58 PM

  13. "This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand."

    Yep. Too 'complicated' for their parents to understand.

    "One Million Moms" is only an organization name. How many "real moms" sent "real letters" they had written themselves? Can they even write? Or, is that too complicated a task.

    Bet some GI Joe or Barbie are sold in pairs. Bet OMM wants that stopped too.

    Posted by: Leslie | Feb 28, 2012 5:37:24 PM

  14. You know, they don't verify your email address at all. I just sent a letter to toys are us congratulating them using their link. Log on, make up a name - Virgina Hamm, Connie Lingus, Wanda Dooit - and let Toys R Us know how happy you are with their work...

    Posted by: pdxblueyes | Feb 28, 2012 5:44:33 PM


    Contact Page for Toys R Us so you can send a note of encouragement.

    Posted by: Victor Cantu | Feb 28, 2012 6:01:35 PM

  16. It's two guys shown being together in an equal marriage.

    It's not two guys shown in cartoon graphic sex poses to help corrupt your tiny babies.

    Wow, those bitches really need to get a life.

    Posted by: johnny | Feb 28, 2012 6:10:59 PM

  17. What's great is that the "Kevin Keller" issues of Archie comics have apparently been the best-selling in the company's history. I think they said the issue that introduced Kevin (the gay character) was the first to sell out and have to have a second printing. That character is not going anywhere; it's a wonder he's not on the cover of EVERY Archie comic.

    Posted by: bobbyjoe | Feb 28, 2012 6:25:28 PM

  18. Once again, OMM is using an editable letter. Please go to their site and send Toys R Us an affirming letter!!!

    Posted by: Jack | Feb 28, 2012 6:40:14 PM

  19. They should change their name to a Million Nazi Moms

    Posted by: jaragon | Feb 28, 2012 6:42:25 PM

  20. I feel the same way when I have to explain to children that hateful, bigoted people exist. And I've got the harder task: explaining bigotry is a lot harder than explaining love.

    Posted by: Gary Alton Russell | Feb 28, 2012 6:42:28 PM

  21. Let me say that if gay marriage flourishes, it is going to tear the very fabric of society asunder. (I don't know how because I'm not super-positive I know exactly what "asunder" means exactly in this context.) However, I know it's going to happen because... well, because my husband and I are working hard on it right now.

    The question here really is: What kind of fabric are we talking about? I think it's important to know because, for example, linen would not only tear but would wrinkle like crazy... especially when you're talking "asunder" kind of tearing, you know?

    To learn more about what you can't do about this important issue - and to vote in a fun poll about the fabric of society - please visit us on the web at

    Posted by: PeteG | Feb 28, 2012 7:34:47 PM

  22. I love the ambiguity: "This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand." Too complicated for whom to understand? I don't think the concern is for the understanding of the children; I think the million moms don't want to expose their incompetence. Heh! Heh!

    Posted by: Chuck Mielke | Feb 28, 2012 8:48:00 PM

  23. these women have to find something better to do with their time. the jcp boycott worked so
    well for them.

    Posted by: walter | Feb 28, 2012 8:55:47 PM

  24. @Little Kiwi for the win. Bravo.

    Posted by: Abel | Feb 28, 2012 9:11:47 PM

  25. Andy, you really need a "like" button in the comments section

    Posted by: Reppin2 | Feb 28, 2012 9:40:49 PM

  26. « | 1 2 3 »

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