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NOM Strategies Revealed: Document Dump Exposes Tactics of Racial Division, Victimhood, Attacking Obama

The documents the National Organization for Marriage fought long and hard to keep sealed in Maine were unsealed yesterday as part of investigations into the group's finances, and published late yesterday by HRC's 'NOM Exposed' campaign.

Read the full documents, AFTER THE JUMP...

Nom_maineThe documents reveal that what pro-equality activists suspected about NOM's state-by-state and national strategies were correct all along - that the group works to sow racial division, paint liberals (and the President) as radicals, and collect evidence for memes that can construct a storyline that anti-gay activists and Christians are victims.

Said HRC President Joe Solmonese: “Nothing beats hearing from the horse’s mouth exactly how callous and extremist this group really is. Such brutal honesty is a game changer, and this time NOM can’t spin and twist its way out of creating an imagined rift between LGBT people and African-Americans or Hispanics.”

In their own words:

A few key passages - on dividing gays and Blacks (Exhibit 28, p. 12):

The strategic goal of this project is to drive a wedge between gays and blacks — two key Democratic constituencies. We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as a civil right; and to provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots.

The Latino strategy (12/15/09 p. 20):

The Latino vote in America is a key swing vote, and will be even more so in the future because of demographic growth. Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values? We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity.

We aim to identify young Latino and Latina leaders, especially artists, actors, musicians, athletes, writers and other celebrities willing to stand for marriage, regardless of national boundaries. …Here’s our insight: The number of “glamorous” people willing to buck the powerful forces to speak for marriage may be small in any one country. But by searching for these leaders across national boundaries we will assemble a community of next generation Latino leaders that Hispanics and other next generation elites in this country can aspire to be like. (As “ethnic rebels” such spokespeople will also have an appeal across racial lines, especially to young urbans in America.)

With the help of Schubert Flint Public Affairs, we will develop Spanish language radio and TV ads, as well as pamphlets, YouTube videos, and church handouts and popular songs. Our ultimate goal is the make opposition to gay marriage an identity marker, a badge of youth rebellion to conforming assimilation to the bad side of “Anglo” culture.

NOM also pushed its victim meme (Behind Enemy Lines p. 24):

Document the consequences of gay marriage and develop an effective culture of resistance. … Fund a low-cost media campaign (primarily billboards) to support the idea the children need mothers and fathers and to highlight threats and promise support to any citizens attacked for their pro-marriage views; commission polling and other studies to document consequences of gay marriage; and gather a rapid-response team of videographers and reporters to collect and record stories of those who have been harassed, threatened, or intimidated as a result of their support for traditional views on marriage and sexuality across the country and also in Europe and abroad.

Also another passage (8.11.09) discusses a $1 million plan run through the conservative American Principles Project:

Expose Obama as a social radical. Develop side issues to weaken pro-gay marriage political leaders and parties and develop an activist hase of socially conservative voters. Raise such issues as pornography, protection of children, and the need to oppose all efforts to weaken religious liberty at the federal level.

Read the full documents, AFTER THE JUMP...

20100716 Doc 128b NOM Depo - Exhibit 2 - NOM Depo Exhibit 12 Nat'l Strategy for Winning 12-15-09

20100716 Doc 128a NOM Depo - Exhibit 1 - NOM Depo Exhibit 3 Nat'l Strategy for Winning 08-11-09

20100716 Doc 128c NOM Depo - Exhibit 3 - NOM Depo Exhibit 25 NOM Board Update 2008-2009

20100716 Doc 128d NOM Depo - Exhibit 4 - NOM Depo Exhibit 28 Marriage $20 Million Strategy

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  1. Also, when my dad used to molest me he made me dress up as a black girl while he played Carmen Miranda records and it's scarred me for life.

    Posted by: Rick | Mar 27, 2012 11:14:44 AM

  2. Bonn,
    What is your basis for that claim?

    Posted by: David Hearne | Mar 27, 2012 11:15:35 AM

  3. "...Our ultimate goal is the make opposition to gay marriage an identity marker, a badge of youth rebellion to conforming assimilation to the bad side of “Anglo” culture..."

    Oh yeah, right...because everyone knows how many 'rebellious youths' out there think that churchy things are cutting edge.

    The people who put this thing together KNOW NOTHING about youth culture.

    David Hearne; What are you? Another arm of NOM's strategy? Get gays all riled up against Dems AND Repubs...thereby weakening the Democrat Party by what....? Having Gays start their own 'Ron Paul Tragedy'?

    Yeah, that will ever happen.

    Jackass Jason; Now I totally 100% understand where you are coming from; Your perpetual three year long out of place ranting and your consistantly forced Black/White antagonism between races within the gay community has been a continuous thorn in this site's threads. I couldn't understand where your deep seeded racism came from; why you're constantly trying to turn EVERYTHING into a battle between Black and White gays.

    Now we all know.

    YOU, sir are not only a Moron, but a real live paid NOMTROLL!!!

    "SOOOOEY.....SOOOOEY....SOOOOEY..." Maggie's aged teat is calling.

    Now if you'll please: Sashay away...

    Posted by: Mic | Mar 27, 2012 11:18:51 AM

  4. There will always be sad gay men who need to hate black people to win the favour of their racist and anti-gay families. They have made it very clear who they are. Ignore them. Then they'll bugger off and die in the corner.

    Posted by: LittleKiwi | Mar 27, 2012 11:25:44 AM

  5. I've always respected most black people for having the "street wise smarts" to see thru people like NOM and the Repubs. Any African American who votes Repub. is living in a fantasy world.

    Posted by: Peter | Mar 27, 2012 11:28:17 AM

  6. Con't; that's a fantasy world made by their church.

    Posted by: Peter | Mar 27, 2012 11:29:12 AM

  7. @Rick

    "Most homophobic group in society..." Your statements are hogwash. In order for that statement to be true with deductive reasoning, you'd have to also accept the statement that "Gays are the most racist group in society".

    Have several seats and stop trying to be a victim. Instead of being so eager to blame take a look at what you're contributing to this mess.

    Posted by: jjasonham | Mar 27, 2012 11:29:20 AM

  8. "This is a wake-up call to resist racism and develop stronger ties with ethnic supporters, of which there are many"

    Many? In every state where same-sex marriage has been on the ballot, blacks have voted against it by margins of anywhere from 70-30 to 90-10. So no, there are not "many". And if you had been at the New York State Capitol when the same-sex marriage bill was being debated, you would have seen a sea of black faces in the hallways, singing and chanting their opposition to the bill......

    And you might as well get ready for the bill that legalized same-sex marriage in Maryland to be overturned by referendum. While Maryland is a generally progressive, Democratic state and the majority of whites will vote in favor of legalization, the 25% who are black will vote so overwhelmingly against it that it will be defeated and yet another attempt to achieve marriage equality will have been undermined as a result. Wait and see.

    You can go on deluding yourselves if you want to, but that is all you are doing....

    Posted by: Rick | Mar 27, 2012 11:31:08 AM

  9. Here's the truth, you stupid liberals. You people worship women and divas because you hate being men, and that makes life harder for masculine gay men like me. My father would force me to dress up as a woman while I blew him and he'd listen to Donna Summer records, and he'd scream at me "Dance! Dance to disco and suck on me because that's what you effeminate faggots like!"

    So as you can see the real problems are black people and effeminate gay men and women, not straight white Christians like my father who dressed me up in blackface drag while forcing me to perform oral sex on him. I swallowed, by the way. By choice.

    Posted by: Rick | Mar 27, 2012 11:38:09 AM

  10. @Rick

    First of all, please provide us the links that you're getting all these voting margins from. I'd love to see them. I'm willing to bet that these allegedly skewed voting margins are still only secondary to the number of white people who also voted against gay marriage. There are no states that have black people as a majority. That doesn't hold up to your delusional idea that "so many black people hate gays, and they're the reason we don't have full rights..."

    Posted by: jjasonham | Mar 27, 2012 11:39:08 AM

  11. Um, Rick needs his meds...stat.

    Posted by: jjasonham | Mar 27, 2012 11:40:38 AM

  12. And so my impostor returns, demonstrating once again with the "Here's the truth" comment above how deeply threatened by the truth he and so many of you are.

    Posted by: Rick | Mar 27, 2012 11:41:12 AM

  13. I had no idea about the impostor, to be honest. He's mocking what you say because what you say is just as fantastical...and just lazy.

    Posted by: jjasonham | Mar 27, 2012 11:44:19 AM

  14. I'll probably be slammed from all sides for saying this, but here goes:

    a) if you insist on looking at voting patterns by race, then I think it's hard to deny that gay marriage is less popular among african americans than white americans.

    b) Rick and his cohorts seem to relish this statistic and launch into all sorts of racist tangents as a result, none of which is remotely helpful

    c) I'm reasonably sure that this pattern stems from the much higher church attendance among African Americans vs white americans. I don't know for sure, but the racial differences in gay marriage votes that Rick keeps harping on about are probably minimal to nonexistent in the bible belt, where both groups belong to strongly anti gay churches.

    d) It would seem that the easiest way to move on from this neverending debate, and avoid the racist crap that stems from it, is to discuss voting patterns in terms of strength of religious convictions rather than race. This has the benefit of being more factually correct and less divisive, and probably provides more insight as to how our messaging needs to be crafted than a simplistic black-white divide does.

    Posted by: Brian | Mar 27, 2012 11:45:55 AM

  15. I'm the real Rick, not that impostor. My father never made me dress in blackface, that's a pathetic lie. But he did make me dress up like a girl while he made me fellate him, because effeminate queens made him think that being gay means you have to want to be a woman. And so I hate effeminate queens, because all I ever wanted to be was just like Pinocchio - a real boy who acts like a real boy while having sex with his own father.

    And to prove that I'm the real Rick, and not some femmy impostor, I'm not going to prove it, because proof is for femmes.

    You're all really threatened by my truth which I share from this place of anonymity.
    P.s. I don't bottom, ever, because it's an effeminate act. And I have a really horrible gas problem.

    Posted by: Rick | Mar 27, 2012 11:47:14 AM

  16. @JJASONHAM Look them up yourself. A majority of both whites and Asians voted against Prop 8 in California. A slight majority of Hispanics voted in favor of it. But it still passed because blacks, despite being only about 7% of the total population, voted against it in such massive numbers that it.

    The same thing will happen in Maryland. Mark my word.

    And another thing--much of the antagonism you see to gay rights among blacks is racially motivated--many of them are not supportive because they see the principal beneficiaries of such legislation being white gay men, whom they see the same way they see whites in general...and therefore see no reason to be sympathetic towards them.

    You good little white liberal gay boy activists are going to have to face reality sooner or later, whether you like it or not, because this issue is not going to go away and it has real consequences for you......

    Posted by: Rick | Mar 27, 2012 11:50:07 AM

  17. Sorry, the last sentence in the first paragraph above whould have read "voted for it"

    Posted by: Rick | Mar 27, 2012 11:51:07 AM

  18. Oh, one more correction - black people are to blame for my incontinence. I fart when I walk and I poo uncontrollably because big black penises have split me open. I blame blacks.

    Posted by: Rick | Mar 27, 2012 11:58:41 AM

  19. "I'm reasonably sure that this pattern stems from the much higher church attendance among African Americans vs white americans"

    a) Not the case, but so what if it was? You hold no punches in attacking white Evangelicals or white Mormons, so why would you do so with blacks for being motivated by the same factors?

    b) You want proof that it is not about religion? Sample rap lyrics, the main form of black cultural expression in our time. Rappers are not selling "God" and "morality" when they spew their homophobic hatred in every direction....and their customers are not buying "God" or "morality" either

    Nice try, but that is just another attempt at rationalization.

    Posted by: Rick | Mar 27, 2012 11:59:33 AM

  20. I just looked it up Rick, and you're not correct. The analysis I saw supports my view that the voting divide is religious, not racial. Roughly 58% of African Americans voted for prop 8 , the highest of any racial group, but not substantially higher, and certainly not "massive numbers" as you say. Moreover, the vote for Prop 8 was higher among white, asian and hispanic churchgoers than among african americans overall. so adjusting for the higher rate of church attendance among african americans, there was no appreciable difference among the races. So your theory that african americans vote anti gay just to "get whitey" is not supported by the facts.

    Posted by: Brian | Mar 27, 2012 12:01:06 PM

  21. I posted the above before I saw Rick's latest comment. To say "not the case" is just stupid, as it's very easy to verify that African Americans attend church more regularly than other groups. and you're missing my main point, which is that the problem is anti gay churches (baptist, mormon, catholic etc) irrespective of race, and not anti-white animosity among african americans, which you wrongly obsess about.

    Posted by: Brian | Mar 27, 2012 12:04:05 PM

  22. @Brian The actual consensus is that 71% of blacks voted in favor of it, not 58%. If it had only been 58%, it would not have been enough to sway the results.....that 58% figure was invented by some white liberals as a means of trying to do "damage control" after it became apparent that Prop 8 was defeated largely dut to blacks having supported it.....but it is not accurate.

    Posted by: Rick | Mar 27, 2012 12:07:12 PM

  23. I don't think either of us are in a position to decide which is accurate. One was an exit poll, which gave a number you like, and another was a precinct by precinct analysis of the vote in the five cities with the largest african american populations, which gave the 57-59% number. Unless you're a closet statistician, I'll take the academics opinion over yours.

    Posted by: Brian | Mar 27, 2012 12:13:19 PM

  24. "a precinct by precinct analysis of the vote in the five cities with the largest african american populations"

    In other words, they handpicked a few urban areas which they knew would be less homophobic (and where most black gays live) and tried to project that onto the whole population, hoping that nobody would pay close attention and see that they were trying to do some damage control (and the fact that they were academics only reinforces suspicions, given the known political tendencies of academics).

    Of course, if you performed the same exercise with whites, you would get the same skewing of results--obviously those living in San Francisco and LA wereless likely to vote against same-sex marriage than those in a small rural town or in the Central Valley.

    Sorry--just a cover-up.

    Posted by: Rick | Mar 27, 2012 12:20:58 PM

  25. @Rick

    What BRIAN said.

    Also, you sound like you're blowing whistles in here..."You good little white liberal gay boy activists are going to have to face reality sooner or later, whether you like it or not, because this issue is not going to go away and it has real consequences for you......". Sounds like you think you're in danger. I am not white and I am gay, so I'm calling you out for what you say you are...a racist. I mean, as long as you attach yourself to NOM's idea that blacks are the most homophobic, then you attach yourself to the other side of the equation: that gays are the most racist. You still haven't addressed that one...

    Posted by: jjasonham | Mar 27, 2012 12:23:43 PM

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