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NOM Strategies Revealed: Document Dump Exposes Tactics of Racial Division, Victimhood, Attacking Obama

The documents the National Organization for Marriage fought long and hard to keep sealed in Maine were unsealed yesterday as part of investigations into the group's finances, and published late yesterday by HRC's 'NOM Exposed' campaign.

Read the full documents, AFTER THE JUMP...

Nom_maineThe documents reveal that what pro-equality activists suspected about NOM's state-by-state and national strategies were correct all along - that the group works to sow racial division, paint liberals (and the President) as radicals, and collect evidence for memes that can construct a storyline that anti-gay activists and Christians are victims.

Said HRC President Joe Solmonese: “Nothing beats hearing from the horse’s mouth exactly how callous and extremist this group really is. Such brutal honesty is a game changer, and this time NOM can’t spin and twist its way out of creating an imagined rift between LGBT people and African-Americans or Hispanics.”

In their own words:

A few key passages - on dividing gays and Blacks (Exhibit 28, p. 12):

The strategic goal of this project is to drive a wedge between gays and blacks — two key Democratic constituencies. We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as a civil right; and to provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots.

The Latino strategy (12/15/09 p. 20):

The Latino vote in America is a key swing vote, and will be even more so in the future because of demographic growth. Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values? We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity.

We aim to identify young Latino and Latina leaders, especially artists, actors, musicians, athletes, writers and other celebrities willing to stand for marriage, regardless of national boundaries. …Here’s our insight: The number of “glamorous” people willing to buck the powerful forces to speak for marriage may be small in any one country. But by searching for these leaders across national boundaries we will assemble a community of next generation Latino leaders that Hispanics and other next generation elites in this country can aspire to be like. (As “ethnic rebels” such spokespeople will also have an appeal across racial lines, especially to young urbans in America.)

With the help of Schubert Flint Public Affairs, we will develop Spanish language radio and TV ads, as well as pamphlets, YouTube videos, and church handouts and popular songs. Our ultimate goal is the make opposition to gay marriage an identity marker, a badge of youth rebellion to conforming assimilation to the bad side of “Anglo” culture.

NOM also pushed its victim meme (Behind Enemy Lines p. 24):

Document the consequences of gay marriage and develop an effective culture of resistance. … Fund a low-cost media campaign (primarily billboards) to support the idea the children need mothers and fathers and to highlight threats and promise support to any citizens attacked for their pro-marriage views; commission polling and other studies to document consequences of gay marriage; and gather a rapid-response team of videographers and reporters to collect and record stories of those who have been harassed, threatened, or intimidated as a result of their support for traditional views on marriage and sexuality across the country and also in Europe and abroad.

Also another passage (8.11.09) discusses a $1 million plan run through the conservative American Principles Project:

Expose Obama as a social radical. Develop side issues to weaken pro-gay marriage political leaders and parties and develop an activist hase of socially conservative voters. Raise such issues as pornography, protection of children, and the need to oppose all efforts to weaken religious liberty at the federal level.

Read the full documents, AFTER THE JUMP...

20100716 Doc 128b NOM Depo - Exhibit 2 - NOM Depo Exhibit 12 Nat'l Strategy for Winning 12-15-09

20100716 Doc 128a NOM Depo - Exhibit 1 - NOM Depo Exhibit 3 Nat'l Strategy for Winning 08-11-09

20100716 Doc 128c NOM Depo - Exhibit 3 - NOM Depo Exhibit 25 NOM Board Update 2008-2009

20100716 Doc 128d NOM Depo - Exhibit 4 - NOM Depo Exhibit 28 Marriage $20 Million Strategy

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  1. OK, my last comment on this issue, because you're just plain wrong but won't look at any facts that disturb your prejudices. A few minutes ago you posted a rant against ghetto rap culture and its deep homophobia. But your new argument seems to be that African americans living in LA and other big cities are the liberal gay loving ones, and the academics should have focused on the African American precincts in the farmland. The academics focused on the urban areas because that's where the majority of the African American vote came from and they didn't have unlimited time. I'm not saying their work was perfect, because I wouldn't understand all the sampling procedures they went through, but I'm also not ignorant enough to just dismiss the study because they were "academics". Newsflash, studies are done by academics, because that's their job. There is ample evidence, which you choose to ignore, that African Americans attend church regularly in much larger numbers than other racial groups, and that regular church attendance is by far the leading indicator on how a person will vote on gay rights. But again, you think facts are for effeminate liberals, and real men like you rely on gut instinct, and your gut says blacks vote based on rap music. So i don't see any ground for further debate as we're on different planets.

    Posted by: Brian | Mar 27, 2012 12:32:08 PM

  2. Thank you Brian.

    Posted by: jjasonham | Mar 27, 2012 12:34:58 PM

  3. OK, one of those "Rick's" is our old friend Tank, lol

    Posted by: Chitown Kev | Mar 27, 2012 12:41:22 PM

  4. I'm sure this is not a surprise to most GLBT people. However, a good number of progressives and independents aren't aware of the anti-American tactics of the slimy NOM "people". This needs to go out to them. More importantly, the black and latino community needs to be shown these documents TODAY so they can see how they've been used by those anti-American NOM gang.

    This is HUGE ... and very devastating for NOM. Now it's the time for all GLBT organization and blogs to continue to spread the word until it makes it to national news. It will if we can pressing on it.

    This is so despicable. I believe it will help end any credibility NOM had.

    Posted by: FunMe | Mar 27, 2012 12:44:54 PM

  5. and those voting margins that Rick cites are all wrong...methinks that he should look at those voting margins from those 2004 ballot initiatives.

    In most of those, with the exception of Georgia, whites voted for the marriage amendments in higher percentages than blacks.

    Posted by: Chitown Kev | Mar 27, 2012 12:45:11 PM

  6. JASUN at MAR 27, 2012 8:35:56 AM: trolls should always be ignored, especially since they might be Kirk Cameron or some other CONservative closet fag. Like an annoying brat, you just don't respond. They might stick around for a long while, but they will be speaking to the hand, just like the CRAZY person that they.

    PS the "page down" key works wonders in ignoring the trolls!

    Posted by: FunMe | Mar 27, 2012 12:48:51 PM

  7. Andy, would it be possible to FINALLY reveal the IP ADDRESS of those TROLLS who infiltrate your blog? It could be only 1 person, and that would be great to know.

    I don't mind pressing the page down key, but it would be nice just to follow the threads with real comments and not have to page down those of the trolls.

    Posted by: FunMe | Mar 27, 2012 12:58:08 PM

  8. Thanks so much MIC. The image of Maggie's aged and vocal teat saved this thread and made my morning.

    Posted by: melvin | Mar 27, 2012 12:58:15 PM

  9. Unfortunately, NOM's operating tactics are sometimes the same tactis this site employs. There have been numerous occasions of race baiting and misogyny on this site, but Andy has refused to change the way you comment on this site.

    Posted by: sugarrhill | Mar 27, 2012 1:37:19 PM

  10. "More importantly, the black and latino community needs to be shown these documents TODAY so they can see how they've been used by those anti-American NOM gang."

    LOL. Because, of course, instead of voting their own convictions, they were simply doing what a bunch of White Evangelical Republicans were encouraging them to do.....which, as we know, they are prone to do......

    Tying yourselves in knots.

    Posted by: Rick | Mar 27, 2012 1:40:49 PM

  11. this site's resident closeted troll racists will ignore the reality of this information. this is nothing more than NOM hoping to turn gays against blacks - it's actually NOT the other way around.

    the world worships Whiteness Maleness and Money above all else. Not a rich white heterosexual (Christian) man? Then wise the f**k up the reality that The Good Old Boys dont' want minorities to stick together, or understand our parallel struggles.

    as long as they can trick weak-minded fools into siding with "them" to antagonize "the other" we'll be weak.

    but make no mistake - NOM's intention is to make gay people prejudiced against black people. Check out Maggie Gallagher's online essay on "The Myth of Multi-Culturalism" to see more of this.

    NOM also sided with ultra-conservative jewish sects to oppose LGBT Equality - despite the beautiful fact that the Jewish communities of California opposed Prop 8 more than any other demographic group, and despite the fact that NOM heads truly believe that it's a sin to be Jewish.

    Siding with the Greater Enemy to take the target off your own back is what a coward does.

    Posted by: LittleKiwi | Mar 27, 2012 1:43:19 PM

  12. This is all good, but what is the status of the much more explosive info on who NOM's donors were for the Maine campaign?

    Posted by: brian | Mar 27, 2012 1:44:31 PM

  13. Peter;

    Each of us has his priorities and hopefully more than a single issue in voting. The only reason I actually care about marriage is because it's an equal rights issue, but it's not my priority at the moment. Single Payer healthcare is much more important to me than same sex marriage. I consider same sex marriage to be inevitable, whereas Single Payer is being fought tooth and nail by forces greater than the religious right.

    Illegal immigration is also important. Without a secure border and without deporting the 12 million illegals in this country, it makes it extremely difficult to imagine a working Single Payer healthcare system, not to mention that 12 million largely rural devout Catholics and their potential increase of five fold doesn't bode well for progress in a country that already has too many people, too much division, and too much strain on its environment and social systems.

    Oh, and Kiwi- give it a rest. This really isn't any of your business anyway.

    Posted by: David Hearne | Mar 27, 2012 2:47:59 PM

  14. Brian:

    After the 2008 election in FLorida I checked the Pinellas results precinct by precinct for Proposition 2 amendment to the Florida constitution. All of the black precincts voted for it with the exception of one, a precinct that's about 80% black employed with nice houses.

    What I call the 'beach Republicans" voted against it, but the inland Republicans voted for it.

    It's important to the discussion to consider that Prop 2 passed by a margin of only 3%, so even if half of the blacks in the Democratic Party voted for it, it was enough to push it over. The truly disconcerting thing was to see Obama signs in the same yard with Prop 2 signs, and I only say that in black neighborhoods.

    We have yet to get an apology for what those people did, and we're not going to get it. Instead, we're going to get smart assed crap from Democratic Underground similar to "Where you gonna go? Who else can you vote for?" Guess what?

    Posted by: David Hearne | Mar 27, 2012 3:04:30 PM

  15. How is not my business? Because I'm a Canadian citizen and my country already has LGBT Equality and universal healthcare?

    Any attacks on LGBT people, no matter where they are in the world, are attacks on ALL of us.

    "those people"?

    You mean an apology from the white "Christians" who put these issues to a vote, and continue to specifically target non-white people in hopes their church-going hearts will emotionally relate?


    Posted by: LittleKiwi | Mar 27, 2012 3:30:55 PM

  16. David, I guess you're interpreting your research to support Rick's racist argument, but if I understand it correctly, you're really saying people in low income neighborhoods voted anti gay, and wealthier neighborhoods voted pro-gay. At least for african americans and republicans, the two examples you cited. While I'm using religious attendance as the better predictor, income levels and education levels are also good proxies for predicting gay rights attitudes. Race on its own just isn't so I don't see the point of you and rick and others obsessing about it.

    Posted by: Brian | Mar 27, 2012 3:52:22 PM

  17. Brian, they're doing whatever they can to blame black people for the bigotry of their own white families.


    Posted by: LittleKiwi | Mar 27, 2012 4:05:36 PM

  18. Did anyone not see this already? I mean their actions and statements make it blatantly obvious. its pretty much been the standard operating procedure of all republicans.

    Posted by: Alexx | Mar 27, 2012 7:12:41 PM

  19. Wow, and a lot of you on here are proving that their tactics are indeed effective. Please stop all the hating (period)

    Posted by: Erik | Mar 27, 2012 10:08:27 PM

  20. anyone attmpting to pit minority groups against the lgbt communnity is a nom operative.

    Posted by: andnowwhat | Mar 27, 2012 11:12:59 PM

  21. Robert George, founder of NOM, just was appointed to the US Commission for International Religious Freedom. NOM’s talking points, arguments and strategies come from this man, who calls for the arrest and imprisonment and promoting bigotry of LGBT people. If you believe NOM’s tactics are reprehensible, please take the time to fill out this petition on the White House’s webpage condemning the appointment of Robert George. He will use this official US government position as a platform to spread vitriol against LGBT people globally. Pass the word along and post where you it is appropriate.!/petition/condemn-appointment-bigot-robert-george-us--commission-international-religious-freedom/TFPJSmSh?

    Posted by: MooseintheOC | Mar 31, 2012 1:55:23 AM

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